Expert Sessions Library

Reverse Logistics

Business Culture Supply Chain Logistics & Transportation Management

Question Thinking™ for Logistics

Business Culture Supply Chain Logistics & Transportation Management

Freight Payables

Author, educator and experienced industry professional Vicki Clark, D.B.A. shares insights and real-world experiences this expert session focused on freight payables.

Business Culture Supply Chain Logistics & Transportation Management

Getting Ready For the Future

Walmart Operations Manager, Rosibel Cruz shares her educational and employment journey to help students land their perfect role.

Supply Chain Logistics & Transportation Management

Effective Communication: Always Relevant

Founder of DiResta Communications Inc., Diane gives her expert knowledge on the importance of good communications skills in any facet of your career.

Business Culture Introduction to Business

Social Media for a Luxury Brand

Catherine Dowgwillo shares her knowledge on establishing a presence on social media and important aspects to keep in mind while working for a luxury brand.

Digital Marketing Careers Business Culture Branding Introduction to Business

The Importance of Having a Growth Mentality in Sales

Business Culture Sales Introduction to Business

Accounting, Not Just For The Numbers

In this session, Senior Tax Accountant, Kiki Gao gives us her insights into the world of accounting.

Business Culture Introduction to Business

Supply Chain Management in Practice: From Offshore Drilling to Micro-Retailers

In this session, MIT Ph.D. student, Fabio Castro talks about supply chain management from small scale micro-retailers to large scale operations like offshore drilling.

Supply Chain Principles of Supply Chain Management and Operations

Sales and Operation Planning

In this video, Paulina Gisbrecht shares her insights on the sales and operations planning process.

Supply Chain Principles of Supply Chain Management and Operations

Humanitarian Supply Chains and Global Procurement

In this video, Jorge Gacía Castillo discusses a topic we don't often think of when we think of supply chains - humanitarian efforts.

Supply Chain Principles of Supply Chain Management and Operations

Growth Strategies

In this video, Wanderlust Campus CEO Cyndi Williams discusses how her company approaches growth strategies.

Innovation

In this video, Wanderlust Campus CEO Cyndi Williams discusses how her company approaches innovation.

Strategy Implementation

In this video, Wanderlust Campus CEO Cyndi Williams shares info about how they effectively implement strategy in her company.

Brand Identity from a Graphic Designer’s Perspective

In this video, Ronshalee Sparks shares info about the following: What is brand identity? Why is establishing a strong brand identity so important? How to develop a brand identity.

Understanding the Media: 3 Key Stages

In this video, Anita Foster shares insights how to understand the media. She shares personal experiences and the 3 key stages of understanding the media.

Writing Public Relations Public Relations

Preemptive Crisis Management Through Employee Engagement

Whitney Eichinger walks through recognizing employees, caring as a company, creating lifelong customers, and sharing the LUV.

Crisis Management Crisis Communication

How To Better Align Sales & Marketing In A Modern B2B Organization

Join Tom Armitage as he covers the 5 best ways to align a sales and marketing team, which are: Communication Shared KPIs Buyer Personas Tech Stack SLA

Sales

Writing for the Customer’s Journey

In this video, Cody Ryan Martell shares advice on how to write for the customer's journey. He shares a few examples of projects that he has worked on as the Creative Director at Reset Group and the processes he goes through to be successful. Cody shares: • Why good writing makes a difference • How to equip yourself with a strong start • How to check yourself throughout the writing process

Writing Public Relations Public Relations

User Generated Content: The Social Proof Content
Strategy You Already Have, But Are Not Using

In this video, Ryan Bennion defines user generated content and how you can take advantage of it in your marketing strategy. He shares a few examples of how he has created user generated content as head of paid social at KURU Footwear.

Content Marketing Essentials of Social Media Marketing Modern Marketing Principles Influencer Marketing Affiliate Marketing Instagram Social Media Marketing User Generated Content

Instagram Master Class Part 8: Making Money

Part 8 of 8. After watching parts 1-7, you'll have a base knowledge for getting started on Instagram. In this final session, Anna covers several different methods you can use to make money using Instagram.

Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing

Instagram Master Class Part 7: Stories & IGTV

Part 7 of 8. Anna covers the key differences in stories and IGTV content. She'll cover what makes a good post for a story as well as different strategies to take advantage of this type of content on Instagram. After watching this session you'll understand when and why you should post stories and IGTV content.

Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing

Instagram Master Class Part 6: Ad Campaigns

Part 6 of 8. In this Expert Session, Anna covers what you need to do to run a successful ad campaign on Instagram. She explains the differences between paid and organic content, why you need both types of content, and she provides a few real-world examples of profitable Instagram ad campaigns.

Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing

Instagram Master Class Part 5: Influencer Marketing

Part 5 of 8. In this session, Anna covers how to run a successful influencer marketing campaign by describing how to find the right influencers for your brand and how to negotiate the right price point.

Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing

Instagram Master Class Part 4: Improve Engagement

Part 4 of 8. In this session, Anna demonstrates different strategies for improving engagement on Instagram. She walks through several examples of how popular pages have gained loyal and engaged audiences.

Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing

Instagram Master Class Part 3: Target Audience & Content Strategy

Part 3 of 8. In this session, Anna will teach you how to establish your target audience and explain the importance of having a content strategy. She'll cover different techniques for targeting your audience with content they'll appreciate and help you understand how to take advantage of different content strategies on Instagram.

Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing

Instagram Master Class Part 2: Profile Optimization

Part 2 of 8. In this session, Anna will describe how to optimize your Instagram profile, cover different optimization techniques, and provide examples of clever optimization tricks. She'll also help you understand the importance of constantly optimizing your profile.

Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing

Instagram Master Class Part 1: Account Goals & Types

Part 1 of 8. In this session, Anna will go over the kind of Instagram account you should make. She'll cover different types of accounts and give examples of each, while helping you understand the right goals to set to be successful on this platform.

Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing

Why Digital Marketing Analytics?

Nathan David discusses the framework for digital marketing analytics. He covers owned, paid, and earned media data and how your students can use their knowledge of analytics to become indispensable employees when they enter the job market.

Digital Marketing in a Pandemic

Alex Oliveira describes what companies should do during a pandemic to acquire new customers while also keeping current customers happy. He covers what you can do with your customer journey, your website, your clients, your leads, and your social media to keep your business top of mind during times of skepticism.

Digital Marketing Essentials

Landing Pages: How to Generate Sales and Leads

In this Expert Session, Alex Oliveira from Prediq, describes how to optimize a landing page to generate sales AND leads. He also covers the four steps for creating a great landing page and shares examples of companies that have used landing pages to capture leads in their marketing funnel.

Digital Marketing Essentials Landing Page Optimization

Introduction to SQL for Marketers

In this session, Shubham encourages learning SQL (Structured Query Language). He talks of SQL's importance for greatly improved marketing work and shares his take on big data and on SQL's connection to marketing in the future.

Analytics Marketing Analytics

The 4 Elements of Great Storytelling

In this session, you'll learn the difference between a story that grabs the viewer's attention and one that does not. Joe Lazauskas explains why relatability, novelty, fluency, and tension are key parts to telling great stories.

Advertising: Selling in Today's World

Introduction to Google My Business

Ryan Joos goes over how to get started with Google My Business, a tool designed to help businesses get recognized by customers.

Digital Marketing Essentials SEO

The Day-to-day Life of a Social Media Manager

Andrea Parrish goes over what life is like as a social media manager. You'll get familiar with what social media managers do and how they can produce revenue for companies.

How to Run a Successful Giveaway

Van Oakes discusses his strategy for using Facebook ads and influencer marketing to run a highly profitable giveaway campaign.

Eight Elements of a PR Plan

Joseph Clarkson, PR veteran at Taylor, shares with us how he uses the eight elements of a PR plan in his day to day job.

Google Ads: Writing Ad Copy for Clicks vs. Conversions

Sara Emerson, senior paid media associate at Red Ventures, discusses how to write ad copy for clicks vs. conversions, which you should write for, and why.

Digital Marketing Essentials

Off-Site SEO: Leveraging Content Marketing for Link Building

Ivey O'Neal, a content marketing and link building strategist at Red Ventures, goes over how to build content strategies for brands.

Content Marketing Digital Marketing Essentials SEO Link Building

How to Leverage Data to Optimize Marketing Automation

Braydon Unsicker, email marketing manager at Tinuiti, shares his passion for and experience in leveraging data to optimize marketing automation.

Email Marketing Analytics Marketing Analytics

7 Things To Do as an Entrepreneur in College

Stuart Draper, Founder and CEO of Stukent, has always been an entrepreneur at heart and we’re glad to have him share his seven things you should do as an entrepreneur in college.

Entrepreneurship

Visual Content Marketing For Beginners

In this session, Erin McCoy from Killer Visual Graphics explains the importance of using visual content in marketing. She will share with us some mind-blowing statistics on visual content and how you can help your business stand out from the crowd.

Content Marketing Essentials of Social Media Marketing Social Media Marketing

How to Integrate Instagram Stories Into Your Marketing

In this expert session, Anna Semyanova from Combin shares her top tips for using Instagram stories successfully for marketing. She covers how to create tutorials, leverage user-generated content, show behind-the-scenes content, and more.

Essentials of Social Media Marketing Social Media Marketing

Influencer Marketing For Beginners

In this video, Paul shows us behind the influencer marketing curtain. He’ll explain how companies find influencers and how you can become an influencer yourself. Scott will cover topics such as brand authenticity and how to measure the success of an influencer marketing campaign.

Essentials of Social Media Marketing Influencer Marketing

World of Retail: Marketing and Distribution

In this Expert Session, Houston goes over the ins and outs of what makes good retail marketing and what doesn’t cut it. You’ll learn the different retail marketing techniques used by stores and how brands leverage space within a store.

Digital Marketing Essentials Modern Marketing Principles Consumer Behavior

How to Prepare for a Career in Digital Marketing

In this video, GenM lead instructor, Erik Harbison, talks about how you can prepare now for your digital marketing career. He'll walk you through the differences between a job and a career and how to set goals that will set you up for success.

Digital Marketing Essentials

3 Real-World Examples: Understanding Consumer Needs and Motives

In this video, Veena Ramaswamy, vice president of strategy at CommonBond, talks about 3 real-life experiences she’s had relating to consumer behavior. She draws on her interactions with internal stakeholders and external clients.

Consumer Behavior

The Marketers guide to creating Pinterest Content That Works

In this video, Pinterest Marketer and Blog Educator, Anastasia Gutnikova talks about how to best use design to get better results from Pinterest.

Essentials of Social Media Marketing Social Media Marketing

4 quick tips to grow your Pinterest traffic

In this video, Pinterest Marketer and Blog Educator, Anastasia Gutnikova talks about 4 quick tips to grow your Pinterest traffic.

Essentials of Social Media Marketing Social Media Marketing

Pinterest Marketing for Beginners

In this video, Pinterest Marketer and Blog Educator, Anastasia Gutnikova talks about why Pinterest marketing is one of the most effective ways to grow business.

Essentials of Social Media Marketing Social Media Marketing

How to set SMART goals

In this video, Inbound Strategist at HubSpot Sam Hirbod walks through the steps necessary to set SMART goals. SMART goals are specific, measurable, attainable, relevant, and timely.

Essentials of Social Media Marketing Social Media Marketing

Beginner’s Guide to Starting a Successful YouTube Channel

As one with over 700,000 subscribers to his personal/business channels, Sean has unlocked many YouTube secrets. Watch to learn secrets of the platform yourself.

Essentials of Social Media Marketing Youtube

How to Use Google Search Console

You will learn how to use Google Search Console to find opportunities to enhance the SEO on your site and rank it higher in the online search results.

Digital Marketing Essentials

5 Proven Chatbot Strategies for Marketers

In this expert session, Larry shares his top 5 strategies for implementing chatbots in a company’s business and marketing operations to grow its audience and generate sales.

Essentials of Social Media Marketing Facebook

The 1-Minute Video: How to Create Short Videos and Promote Them for Just a Dollar a Day

This video teaches you how to create 1-minute videos that boost your personal brand. Ben & Logan provide examples of what a 1-minute video is and explain the 4 parts of a great video.

Essentials of Social Media Marketing Branding

What it’s Like Running Ads for the Golden State Warriors

In this video, Dennis Yu & Logan Young talk about their experience running ads for major brands like Nike and the Golden State Warriors.

Essentials of Social Media Marketing Branding

Personal Branding Examples With Dennis Yu & Logan Young

In this video, Dennis and Logan recount experiences from their past to help college students begin developing their personal brand. They dive into different methods to promote personal brands.

Essentials of Social Media Marketing Branding

How to Begin a Dollar-a-Day Facebook Ad Strategy

In this video, Ben and Logan explain the logic behind the dollar-a-day Facebook ad strategy. They explain what type of content does well and how you can test your own post to find “winners”.

Essentials of Social Media Marketing Branding

Intro to Adobe Analytics

Zach is going to introduce you to Adobe Analytics. He’ll explain how it is different from other Analytics platforms and how you can start learning about it so that you will be able to use it in your own career.

Analytics

Intro to Programmatic Advertising

In this session, a clear and understandable description of programmatic adverting is given along with examples and why it is important from an industry perspective.

Digital Marketing Essentials Modern Marketing Principles Programmatic Advertising Media Buying

Introduction to Artificial Intelligence for Marketing

There’s no escaping Artificial Intelligence. It’s in the news, in the movies, and in the boardroom. It’s time to learn how Artificial Intelligence can be put to use in the marketing department.

Analytics Marketing Analytics

6 Step Framework to a Profitable SEO-Optimized Content Strategy

You will learn how to build a profitable content strategy

Content Marketing SEO Essentials of Social Media Marketing Social Media Marketing

How to Make the Best Content in the World

In this session, you’ll learn best content marketing practices in order to reach larger audiences.

Content Marketing Essentials of Social Media Marketing Social Media Marketing Business Writing

Change Your Culture to Change Your Results

What you will learn: What a culture is an how it affects the company strategy How to create a high functioning culture within a company How to change and sustain a culture to see better results

Business Culture

Set Your Metrics In Motion With Facebook Video Ads

You will learn how to create Facebook video ads that will drive higher engagement and conversion rate.

Essentials of Social Media Marketing Social Media Marketing Facebook Video Marketing

Developing Your Brand Voice

In this session, you will learn the 5 D’s of developing a brand voice (Define, Differentiate, Decide, Develop and Dedicate), and the essentials of creating the right content for a brand that reflects the right tone of voice as well as a mission statement

Essentials of Social Media Marketing Social Media Marketing Branding

Data-Driven Storytelling: Winning the War of Brand Relevance with Audience Intelligence

In this session, we will give actionable tips on how to use social data to: deliver more impactful storytelling, prioritize media relations, produce more targeted and strategic paid media, identify & activate audience & influencers

Essentials of Social Media Marketing Influencer Marketing

Building an Employee Engagement Program

You will learn about how to build an employee engagement program, including how you can use one to boost employee productivity and increase retention.

Essentials of Social Media Marketing Business Culture

How to Use Search Intent to Get Results from SEO

You will learn to use search intent to focus on SEO strategies that lead to actual revenue, not just views.

Digital Marketing Essentials SEO Modern Marketing Principles

Basic Principles of Creating Visual Content

You will learn about the basic principles of creating stunning visual content for social media.

Visual Focus Visual Media Marketing

Crisis Ready: How to Build an Invincible Brand

You will learn the difference between crisis and issue and be able to define a situation as one or the other. You will also learn what it takes to effectively manage a crisis situation.

Essentials of Social Media Marketing Crisis Management

Affiliate Marketing 101

Victorina Galperina from Supermetrics teaches the basics of affiliate marketing and how to make it work for different types of businesses.

Digital Marketing Essentials Affiliate Marketing

Introduction To Google Analytics

Bryan Phelps teaches us the basics of Google Analytics and how to use it to gain insights into a business.

Digital Marketing Essentials Analytics Marketing Analytics

Advancing Your Buyer’s Journey through Video

You will learn how to measure video success and the different types of video to use throughout the buyer’s journey.

Essentials of Social Media Marketing Social Media Marketing Video Marketing

Five Keys to Unlock the Power of Employee Engagement

You will learn about what employee engagement really is and how you can improve and leverage it to help any organization be more productive.

Business Culture

How to Plan Social Media Messages

Nathan is going to teach you how to plan social media messages that will foster engagement, boost your following and increase traffic by 3,150%.

Essentials of Social Media Marketing Social Media Marketing Facebook

Intro to Google Shopping Ads

You will learn about Shopping Ads for both Google and Bing, including how you can use them to boost sales for products found on online stores.

PPC

Maximize the Power of LinkedIn

You will learn about organic strategies you can use on LinkedIn to build your personal profile and to add customers to your sales pipeline.

Essentials of Social Media Marketing Linkedin Social Media Marketing

B2B Advertising Essentials

Learn about the new features of LinkedIn advertising and how you can get super targeted with your advertising.

Essentials of Social Media Marketing Linkedin Social Media Marketing

Successful Link Building Strategies

You will learn how to improve your site’s search rankings through link building. You’ll learn what kind of sites to target for links and how to entice them to link to your site.

SEO Link Building

Facebook Messenger Marketing 101

You will learn about how to market to your customers using Facebook Messenger, including how to add subscribers and engage them in relevant conversations.

Digital Marketing Essentials Essentials of Social Media Marketing Social Media Marketing Facebook

What is a Communications Planning Tool?

You will learn how to use the Commspoint Influence tool to assist you in media buying decisions.

Media Planning Essentials Media Buying

Keyword Research 101 – Part 1

Learn the latest keyword research strategies to drive increased traffic and sales to your website.

Digital Marketing Essentials SEO Keyword Research

Keyword Research 101 – Part 2

Learn the latest keyword research strategies to drive increased traffic and sales to your website.

Digital Marketing Essentials SEO Keyword Research

Launching Your Digital Marketing Career In Today’s Workplace

Learn how to use the LinkedIn platform to build your personal brand, and connect with influential people within your network to advance your future careers.

Digital Marketing Careers Digital Marketing Essentials

Programmatic Advertising Technology

You will learn about the process of buying and selling ad space on television and online, as well as the major companies involved in it.

Media Planning Essentials Programmatic Advertising

Email Marketing in the Digital Age

How to effectively collect new email addresses and create solid email campaigns in this new world of online marketing.

Digital Marketing Essentials Business Writing Email Marketing

Social Media Planning

Have you ever asked yourself how you can possibly plan and schedule social media posts for every day of the year? Adelyn shares some tips and expert advice on how she and her team accomplish that task.

Digital Marketing Essentials Essentials of Social Media Marketing Social Media Marketing Facebook

Social Listening: What You Need To Know As A Marketer

Tori is going to share some of her tricks of the trade as well as the tools she uses to help grow the IBM brand and social media footprint online.

Digital Marketing Essentials Essentials of Social Media Marketing Social Media Marketing Crisis Management

The New Way of Email Marketing

How to effectively collect new email addresses and create solid email campaigns in this new world of online marketing.

Digital Marketing Essentials Facebook Email Marketing

How To Grow Your Brand With Influencers

What you will learn: What influencer marketing is How to find influencers in your niche How to engage and partner with influencers Review case studies of businesses who have been successful with influencer marketing

Digital Marketing Essentials Essentials of Social Media Marketing Social Media Marketing Influencer Marketing

Introduction to Web Analytics

How to measure and optimize website behavior and understanding business objectives and important key performance indicators.

Digital Marketing Essentials Analytics Marketing Analytics

How to Optimize Your Linkedin & Twitter Accounts

You will learn how to build your personal (and company) brand and improve your online reputation through social media profile optimization.

Essentials of Social Media Marketing Linkedin Social Media Marketing

The 7 Principles of Conversion Centered Design

Learn how to use attention-driven design to create landing pages that CONVERT. Oli will cover 7 principles will turn you into a landing page optimization wizard.

Digital Marketing Essentials Landing Page Optimization

Core Concepts of Paid Search Marketing

Learn how to determine the value of a click, how to calculate your break-even CPC, and how to setup your first ad campaign.

Digital Marketing Essentials PPC

SEO, Social Media, & Content Marketing For Profit with Scott Cowley

Learn how to properly construct an online marketing game plan by using different social media, SEO, and content marketing strategies.

Content Marketing Digital Marketing Essentials SEO Essentials of Social Media Marketing

YouTube Marketing 101 for Small Business

Learn how to use video as a marketing platform using five easy video types.

Digital Marketing Essentials Essentials of Social Media Marketing Social Media Marketing Youtube

Learn the Basics of Search Engine Optimization

Learn the secrets to SEO success and six different areas to engage in search engine optimization.

Digital Marketing Essentials SEO

Introduction to Remarketing

Learn why it’s crucial for a business to set up remarketing on their website with best practices and tips to ensure success.

Digital Marketing Essentials Remarketing

The World Of Facebook Advertising

Learn about look-a-like audiences, social media strategies of the Golden State Warriors, and how by spending just a $1 a day can bring forth fantastic results.

Digital Marketing Essentials Essentials of Social Media Marketing Social Media Marketing Facebook

Content Marketing Strategies That Work

Learn how to compel your audience by becoming a great storyteller. You will also be introduced to the content flywheel concept.

Content Marketing

How To Use Online Search To Build Your Brand

Learn about the different objectives your website should meet as well as online branding tips, and the customer life cycle.

Keyword Research Mod Marketing

Getting It Right With Keyword Research

Learn how to analyze your competition and select good keywords that convert.

Keyword Research

How to Make Data-Driven Decisions with PPC

Learn paid search strategies as well as differences between PPC and SEO, and Google display ads and Google search ads.

Digital Marketing Essentials PPC

Introduction to SEO

What you will learn: How to pick the right keywords What are the different types of backlinks What are the best ways to get organic backlinks Plus much more…

Digital Marketing Essentials SEO

LinkedIn B2B Advertising Essentials

Learn about the four pillars of LinkedIn advertising and how you can get super targeted with your advertising.

Digital Marketing Essentials Essentials of Social Media Marketing Linkedin Social Media Marketing

Remarkable You: Re-Boot, Re-Align, and Re-Imagine Your Career

How to leverage yourself on social media to benefit your personal brand and build career opportunities.

Digital Marketing Careers

Mobile Programmatic Advertising

You will learn about how programmatic advertising works for mobile devices, including the major ad networks and technology involved in the process.

Media Planning Essentials Programmatic Advertising Mobile Marketing Essentials

HOW TO DO INBOUND MARKETING THE RIGHT WAY

Learn how to attract new website visitors by understanding what every webpage needs. You’ll also learn how to create clear paths for buyers.

Content Marketing Inbound Marketing

Growing a Community and Brand – The Story of PPCCHAT

Learn how to gain momentum with your brand particularly using Twitter and hashtags.

Digital Marketing Essentials Essentials of Social Media Marketing

The Basics of International SEO Expansion

Learn how to take existing online web properties global through best international SEO practices.

Digital Marketing Essentials Modern Marketing Principles

How To Generate 1000’s Of Leads Using Social Media

You will learn how to run successful contests on Twitter, Instagram, and Facebook through sweepstakes, hashtags, and photo contests. All while generating thousands of leads for your business during the process.

Essentials of Social Media Marketing Social Media Marketing Inbound Marketing