Mobile Programmatic Advertising

What you will learn:

  • The advantages of mobile programmatic advertising
  • The technology that Google and Facebook use to decide which ads to show you
  • The reason that major companies are choosing to use mobile advertising
  • The most popular types of mobile advertising
  • The ecosystem of companies that make programmatic advertising possible

Watch the Expert Session:

Mobile Marketing is taking over the world and mobile programmatic advertising is a huge part of that.

Unfortunately, programmatic advertising can be a complex and confusing subject and mobile is no different. That’s why we invited Paul Berney to explain it all to us. There are few people more knowledgeable in this space than him. Paul is the founder of the marketing advisory, mCordis, and was the Chief Marketing Officer of the Mobile Marketing Association.

Whether you already have a firm understanding of programmatic advertising or are just hearing of it for the first time, after 15 minutes of this session you will likely know more than 95% of your classmates and peers. This will give you a distinct advantage when forming a marketing strategy and discussing it with other professionals.

Practice Quiz


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Resources and links mentioned in this Expert Session:

Paul Berney Mobile Programmatic Advertising

Speaker:  Paul Berney

Bio: Paul was Chief Marketing Officer for the Mobile Marketing Association and he is the co-founder and managing partner of mCordis, a mobile marketing education and advisory services company. Paul has over 14 years of experience working with mobile marketing, and he is also one of the authors of Stukent’s Mobile Marketing Essentials textbook.

Topic: Mobile Programmatic Advertising

Associated Courseware: Mobile Marketing Essentials  and Media Planning Essentials

Summary: You will learn about how programmatic advertising works for mobile devices, including the major ad networks and technology involved in the process. You will be more prepared to integrate mobile advertising into your marketing strategy.

Duration: 17 mins


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