Webinars Library
Welcome to the Stukent Webinar Library. Here you can access all digital conferences that have been hosted at the Stukent central office and broadcasted to educators around the world.
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Business AnalyticsDigital MarketingDigital Marketing AnalyticsFall Digital Summit 2018Fall Digital Summit 2019Fall Digital Summit 2020Fall Digital Summit 2021Google AnalyticsLaunch EventMarketing AnalyticsProduct WebinarProfCon 2021Spring Digital Summit 2019Spring Digital Summit 2020Spring Digital Summit 2021Spring Digital Summit 2022Stukent Digital SummitSummer Digital Summer 2021Summer Digital Summit 2018Summer Digital Summit 2019Summer Digital Summit 2020Summer Digital Summit 2021Workshop
NIL: Certifications and Updates
Dr. Maribeth Kuzmeski
Oklahoma State University
4-in-1 Stukent Launch
Stukent
Stukent
Launch Event
Pitch Your NIL Course
Dr. Maribeth Kuzmeski
Oklahoma State University
Community Building 101
Christina Garnett
HubSpot
Spring Digital Summit 2022
#SocialMediaWellness: Exploring a Research Agenda for Healthy Social Media Consumption
Breanne Mertz, Ashley Hass, Kelley Anderson
Louisiana Tech University, Texas Tech University, College of Charleston
Spring Digital Summit 2022
Tools for Benchmarking and Measuring Inbound Marketing Performance
Steve Wiideman
UCSD and CSUF
Spring Digital Summit 2022
Leaders Within: Skills for Professional Development
Kate Meloche
Adobe
Spring Digital Summit 2022
Mimic Intro to Business Launch Webinar
Stukent
Stukent
Build Your Own Brand Squad
Dr. Maribeth Kuzmeski
Oklahoma State University
Career Readiness Webinar – Building Your Professional Profile
Marc LeFevre
Promoted Resume
Mimic NIL Launch
Stukent
Stukent
Introduction to Business Courseware Launch Event
Dr. Laura Muñoz and Dr. Rich Milller
University of Dallas
NIL Panel Discussion
Dr. Maribeth Kuzmeski I David Meluni I Kelli Burns I Karen Freberg
Name, Image and Likeness Panelists
Teaching Marketing Management: How to Approach Customer vs Company Perspectives
Terry Sullivan
Webster University
“Name, Image & Likeness” Courseware Launch
Dr. Maribeth Kuzmeski
Oklahoma State University
Digital Marketing Boost: Elevate Your Digital Marketing Program
Fernand Zuili | Nathan Singer | Jason Wilmot
SEReS University | HubSpot | Canva
Digital Marketing
Business Research Essentials Courseware Launch
Steven Stromp and Kathy Aboufadel
Davenport University
Services & Experience Marketing
Jerry Rackley | Maribeth Kuzmeski
Oklahoma State University
Personal Branding Courseware Launch
Karen Freberg
University of Louisville
Product Webinar
Content Marketing Courseware Launch
Nick Mattar
Wayne State University
How Google is Empowering Educators and Students To Learn and Teach Analytics
Deepak Aujla
Business Analytics Digital Marketing Analytics Fall Digital Summit 2021 Google Analytics Marketing Analytics Stukent Digital Summit
10 Skills Every Marketing Analytics Professional Needs
Sajna Razi
University of Illinois at Chicago
Business Analytics Digital Marketing Analytics Fall Digital Summit 2021 Marketing Analytics Stukent Digital Summit
From Data to Action: Using Web Analytics to Drive Results
Jeff Larson
Brigham Young University
Business Analytics Digital Marketing Analytics Fall Digital Summit 2021 Marketing Analytics Stukent Digital Summit
Professional Selling: A Guide for the Modern Sales Professional
B.J. Allen | Donald Kelly
Brigham Young University | The Sales Evangelist
Product Webinar
Teach Digital Marketing Strategy & Management — Like A Boss
Nathan David
John Carroll University
Digital Marketing
Teaching Students How to Run a Successful Social Media Contest
Chris Stanislawek
Wishpond
Stukent Digital Summit Summer Digital Summer 2021
How to Teach LinkedIn Without Teaching LinkedIn
Anna Stumpf
Ball State University
Stukent Digital Summit Summer Digital Summit 2021
How to Create High-Impact Educational Practices: The Client-Consultant Toolkit
Tricia McFadden
Saint Francis University
Stukent Digital Summit Summer Digital Summit 2021
Marketing Management Courseware Launch
Terry Sullivan
Strategic Glue | Webster University
Product Webinar
SEO Courseware Launch
Steve Wiideman | Scott Cowley
Wiideman Consulting Group | Western Michigan University
Covid and Client-based Projects: Using Digital Marketing Concepts to Turn Pandemic Problems into Opportunities
Kristen Schiele
Cal Poly Pomona
Digital Marketing ProfCon 2021
Not a Sprint: Using the P.A.C.E. Model to Craft Strategic PR Plans
Alisa Agozzino
Ohio Northern University
ProfCon 2021
How the Advertising Business Caught COVID-19
Brian Sheehan
Syracuse University
ProfCon 2021
From Education to Automation: Project-based Learning that Builds Digital Skills and Competencies
Bryan Adams
Nazareth College
ProfCon 2021
Graduate Perspectives on Social Media Education and the Real-world Experience Spectrum
Karen Sutherland
University of the Sunshine Coast
ProfCon 2021
Effortless Engagement: Using Tips and Technology to Create Interaction in Online Courses
Kinda Wilson
Oklahoma State University
ProfCon 2021
Strategies for Personally Engaging Students in Any Size Class—Online and In-person
Maribeth Kuzmeski
Oklahoma State University
ProfCon 2021
Digital Advertising Attribution: The Final Frontier
Jeff Larson
Brigham Young University
ProfCon 2021
Avoiding Burnout: Guiding Students Through the Challenges of Social Media Marketing
Rafic Sinno
University of Dubuque
ProfCon 2021
Scalable Digital Marketing: Program Architecture for Undergraduates and Graduates
Joie Hain
Clayton State University
Digital Marketing ProfCon 2021
Enhancing the Mimic Social Experience: Building Case Studies for Your Students
Jack LaBaugh
Brigham Young University - Idaho
ProfCon 2021
How the Advertising Business Caught COVID-19
Edward Russell
Syracuse University
ProfCon 2021
To Smile or Not to Smile: Emojis — the New Frontier in Consumer Engagement Across Digital Platforms
Sajna Razi
University of Illinois at Chicago
ProfCon 2021
Tee Up Your Students for Success: Creating T-shaped Marketers
Scott K. Wilder
Global Head of Customer Engagement, Advocacy, and Community at HubSpot
ProfCon 2021
Life Outside the Classroom: How Professors Can Connect With Industry Opportunities
Ryan Russell
University of Tennessee Chattanooga
ProfCon 2021
Social Media Cartography: Create a Course Map for Improved Instruction
Kay Beckermann
Minnesota State University Moorhead
ProfCon 2021
From Idea to Invoice: Launching a Fee-for-service Campus Consultancy
Tim Marshall
Baldwin Wallace University
ProfCon 2021
Learn to Teach SEO: The Lightning Workshop
Scott Cowley
Western Michigan University
ProfCon 2021
The Content Marketing Mindset: Turning Students Into Titans of Creativity
Nicholas O. Mattar
Wayne State University
ProfCon 2021
Personal Branding: How to Set Yourself Apart as an Educator Using Social Media Strategy, Brand Partnerships, and More
Karen Freburg
University of Louisville
ProfCon 2021
Top 10 Social Media Marketing Skills Employers Value
Michelle Charello
Bryant University
ProfCon 2021
Preparing Students for Jobs: Insights from 100K Entry-level Job Postings
Nathan David
John Carroll University
ProfCon 2021
Using Improv as an Engagement Strategy to Teach Soft Skills
Jen Riley
Kansas State University
ProfCon 2021
The Missing Pieces of Marketing Management
Terry Sullivan
Webster University
ProfCon 2021
“What Do I Ask?” Teaching Core Components of Market Research Surveys
Steven Stromp
Davenport University
ProfCon 2021
5 Reasons Why Every Business Student Should Consider Taking A Professional Sales Course
Donald Cecil Kelly
The Sales Evangelist
ProfCon 2021
How to Teach and Learn Better Using Cases in Digital Marketing
Mary Beth McCabe
National University
Digital Marketing ProfCon 2021
Flip Your Digital Marketing Course to HyFlex, Online, or Any Modality You Need!
Richard Hanna
Babson College
Digital Marketing ProfCon 2021
From Classroom to Conference Room: Teaching Consumer Behavior with a Focus on Real-World Applications
Radhika Duggal
New York University
ProfCon 2021
Welcome & Kickoff to ProfCon 2021
Stu Draper
Stukent
ProfCon 2021
Social Listening Is No Longer Optional
Christina Garnett
HubSpot
Workshop
How to Customize Digital Marketing Assignments
Dr. Alex Davidson
Wayne State University
Digital Marketing
Rethinking Career Readiness for an Evolving Job Market
Kellie Ebert & Abbey Davis
Oklahoma State University
Workshop
Facebook Ads in 2021: How to Win at Driving Sales and Leads
Dennis Yu
BlitzMetrics
Workshop
How to Build a Digital Marketing Program at Your School
Dr. Joie Hain | Stacy Smollin Schwartz | Nathan David
Clayton State University | Rutgers Business School | Cleveland State University
Digital Marketing
Stukent Launch Event
Stukent
Product Webinar
How to Teach Workplace Soft Skills to Marketing Students
Robert Croll
Full Sail University
Spring Digital Summit 2021 Stukent Digital Summit
How to Find the Right Client: Creating Real-world Classroom Experiences
Dale Blasingame
Texas State University
Spring Digital Summit 2021 Stukent Digital Summit
Give Students Hands-on Experiences With 9 Digital Marketing Tools, Without The Headaches
Nathan David
Marquette University
Digital Marketing Spring Digital Summit 2021 Stukent Digital Summit
Clubhouse 101 for Professors: What We Need to Know and Where We’re Heading
Dennis Yu
Blitzmetrics
Spring Digital Summit 2021 Stukent Digital Summit
How to Design & Implement Mimic Pro as Gamified Activities for Business Curriculum
Dr. Mina Rohani
Saint Mary's College
Spring Digital Summit 2021 Stukent Digital Summit
Prowly + Stukent Partnership – Training Webinar
Patryk
Prowly
Certifications Panel: A Discussion on the Most Relevant Certifications for Digital & Social Media Marketing Courses
Karen Freberg | Breanne Mertz | John Pliniussen
University of Louisville | Louisiana Tech University | Queen's University
Digital Marketing
Services Marketing: An Important Course for Career Readiness
Dr. Maribeth Kuzmeski & Jerry Rackley
Spears School of Business, Oklahoma State University
Mimic Marketing Principles Boot Camp
Levi Gruwell
Stukent
Introducing: PR Principles
Jamie Ward & Alisa Agozzino
Authors of "PR Principles"
How to Create Diverse Teams in Group Work
Dr. Gabriel Warren
Bemidji State University
Fall Digital Summit 2020 Stukent Digital Summit
What’s New in Social? How to Implement a Social Media Marketing Trend Exercise Using Facebook Live
Dr. Alexa Fox
University of Akron
Fall Digital Summit 2020 Stukent Digital Summit
How to Teach Search Engine Marketing and Social Media Campaigns Using a 7-step Program
Dr. Kai-Yu Wang
Brock University
Fall Digital Summit 2020 Stukent Digital Summit
How to Build a Comprehensive SEO Strategy
Steve Wiideman
Wiideman Consulting Group
Fall Digital Summit 2020 Stukent Digital Summit
5 Ways to Keep Your Students Engaged in a Virtual Setting
Kristin Minetti
California State University, Chico
Fall Digital Summit 2020 Stukent Digital Summit
Digital Marketing Analytics: An Experience, Not a Math Problem
Nick Mattar
Wayne State University
Introducing: Mimic Marketing Principles
Kinda Wilson & Garrett Brock
Oklahoma State University
Essentials of Social Media Marketing Updates Webinar 2020
Michelle Charello
Bryant University
Introducing: Digital Marketing Analytics
Nathan David
Marquette University
Sending Out an SOS: Teaching Students to Be Consultants for Small Businesses in Times of Crisis
Kathy Fredrickson
Stukent Digital Summit Summer Digital Summit 2020
The Rise of C-Commerce: How to Convert Everyday Customers into Lifelong Influencers
Brad Staples
Vooray
Stukent Digital Summit Summer Digital Summit 2020
Design Thinking and Mobile Marketing: Creating a High-impact Learning Experience
Kristen Schiele
California Polytechnic State University - Pomona
Stukent Digital Summit Summer Digital Summit 2020
Cookies, Clicks, and Credit Cards: Teaching Students How Their Data is Used and Protected
Debika Sihi
Southwestern University
Stukent Digital Summit Summer Digital Summit 2020
Incorporating TikTok into Your Class: 3 Tools to Know and 3 Assignments to Consider
Nick Schreck
Midland University
Stukent Digital Summit Summer Digital Summit 2020
Business Analytics: Data Analysis and Storytelling for Business
Brennan Davis
California Polytechnic State University
Product Webinar
How to Transition Your Course to Online
Mary Owusu, Ryan Russell, Stacy Smollin Schwartz, Karen Freberg
COVID-19 (Coronavirus) Webinar
Unplugged: Using a Digital Detox to Teach Digital Marketing
Stacy Smollin Schwartz
Rutgers University
Digital Marketing Spring Digital Summit 2020 Stukent Digital Summit
How to Make Your Students Care
Lydia Chen Shah
California State Polytechnic University
Spring Digital Summit 2020 Stukent Digital Summit
7 Creative Ways to Leverage Your Personal Brand to Create Opportunities
Karen Freberg
University of Louisville
Spring Digital Summit 2020 Stukent Digital Summit
How to Teach Writing for Digital Media: Brand Voice and Social Media
Elaine Venter
Colorado Mesa University
Spring Digital Summit 2020 Stukent Digital Summit
How to Pair Students with Real Clients in Social Media Courses
Karen Sutherland
University of the Sunshine Coast, Australia
Spring Digital Summit 2020 Stukent Digital Summit
Brandon Copeland’s Money Management Playbook
Brandon Copeland
New York Jets
Product Webinar
How to Teach Influencer Marketing and Create Engaging Projects for Students
Amanda Russell
University of Texas at Austin
Fall Digital Summit 2019 Stukent Digital Summit
Three Ways to Prepare Your Students to Succeed with Machine Learning
Ryan Russell
University of Tennessee Chattanooga
Fall Digital Summit 2019 Stukent Digital Summit
Use Real Data For an Interactive Digital Persona Workshop Students Will Love
Nathan David
Cleveland State University
Fall Digital Summit 2019 Stukent Digital Summit
Technology’s Impact on Consumer Behavior and Why Your Students Should Care
Radhika Duggal
New York University
Fall Digital Summit 2019 Stukent Digital Summit
How to Teach Paid Search Ads In Four Easy Steps
Jeff Larson
Brigham Young University
Fall Digital Summit 2019 Stukent Digital Summit
Are Students Hearing What You’re Saying?
Leo Morejon
West Virginia University
Stukent Digital Summit Summer Digital Summit 2019
Contagious: Why Things Catch on
Jonah Berger
Wharton School
Stukent Digital Summit Summer Digital Summit 2019
How to Teach Students to Use Facebook Audience Insights to Build an Audience Persona
Matt Kushin
Shepherd University
Stukent Digital Summit Summer Digital Summit 2019
A Practitioner’s Perspective: Top 10 Digital Skills Your Grads Must Have
Mary Owusu
Canisius College
Stukent Digital Summit Summer Digital Summit 2019
Embracing Our Inner Influencer: How Can Educators Use Social Media for Personal Branding?
Karen Freberg
University of Louisville
Stukent Digital Summit Summer Digital Summit 2019
5 Engaging Projects for Your Digital Marketing Course
Lydia Chen Shah
Cal Poly Pomona
Digital Marketing Spring Digital Summit 2019 Stukent Digital Summit
How to effectively teach Facebook advertising with class projects
Ryan Russell
University of Tennessee Chattanooga
Spring Digital Summit 2019 Stukent Digital Summit
What marketing educators need to know about voice search in 2019
Radhika Duggal
New York University
Spring Digital Summit 2019 Stukent Digital Summit
AI Marketing: What instructors need know for the classroom in 2019
Jerry Rackley
Oklahoma State University
Spring Digital Summit 2019 Stukent Digital Summit
How To Teach a Blended Digital Marketing Course With Real World Practitioner Inputs
Scott Davis / Eric SanInocencio
University of Houston-Downtown / Senior Director of Digital Media and Strategy for the Houston Texans
Digital Marketing Spring Digital Summit 2019 Stukent Digital Summit
Certifications in Digital Marketing:The Good, The Bad, and Everything in Between
Rich Hanna
Babson College
Digital Marketing Fall Digital Summit 2018 Stukent Digital Summit
Experiential Learning: Bringing the Industry Into the Classroom
Matt Maroon
BYU - Idaho
Fall Digital Summit 2018 Stukent Digital Summit
How to Manage Real Client Work in the Classroom
Karen Freberg
University of Louisville
Fall Digital Summit 2018 Stukent Digital Summit
How to Teach SEO Like You Know What You’re Talking About
Scott Cowley
Western Michigan University
Fall Digital Summit 2018 Stukent Digital Summit
Ideas for Digital Marketing Educators
Stuart Draper
Stukent
Digital Marketing Fall Digital Summit 2018 Stukent Digital Summit
How Professors and Students Can Build a Personal Brand on Just $1 Per Day
Dennis Yu / Logan Young
Blitzmetrics
Stukent Digital Summit Summer Digital Summit 2018
Lessons on Social Video from the Creator of the Ad of the Century
Travis Chambers
Chambers Media
Stukent Digital Summit Summer Digital Summit 2018
How Buffer Generated More Than 2,000,000 Video Views on Social Media In One Year
Brian Peters
Buffer
Stukent Digital Summit Summer Digital Summit 2018
SEO in 2018: Where We Are and Where We Are Going
Maryna Hradovich
semrush
Stukent Digital Summit Summer Digital Summit 2018
There Is No Such Thing as a Social Media Expert
Heather Dopson
Go Daddy
Stukent Digital Summit Summer Digital Summit 2018
Your Business School Expires Soon!
Stuart Draper
Stukent
Stukent Digital Summit Summer Digital Summit 2018
Incorporating Real World Projects in a Digital Marketing Course
Atefeh Yazdanparast
University of Evansville
Digital Marketing Stukent Digital Summit Summer Digital Summit 2018
How to Teach Marketing Analytics for Student Career Readiness
Brennan Davis
California Polytechnic State University
Stukent Digital Summit Summer Digital Summit 2018
Infusing Realism into Digital and Social Media Courses
Scott Cowley
Western Michigan University
Stukent Digital Summit Summer Digital Summit 2018
Practical Skills Integration in the Classroom
Jeff Larson
Brigham Young University
Stukent Digital Summit Summer Digital Summit 2018
Enhancing Your Media Planning Curriculum Webinar with Beth Egan
Beth Egan
Syracuse University
Product Webinar
Edify: A New Courseware Platform Webinar
Kelton Brough
Stukent
Product Webinar
Business Writing: A Content Marketing Approach Webinar Spring 2018
Yael Grauer
Freelance Journalist
Product Webinar
The Challenge of Keeping Curriculum Up-To-Date and Relevant
Dr. Richard Hanna
Babson College
Product Webinar
High School Mimic Social Fall 2017 Webinar
Stuart Draper
Stukent
Product Webinar
New High School Social Media Marketing Courseware Spring 2018
Trevor Erikson
Stukent
Product Webinar
Introducing the Marketing Analytics Textbook Spring 2018 Webinar
Brennan Davis
Orfalea College of Business
Product Webinar
Introducing Essentials of Social Media Marketing Textbook Spring 2018 Webinar
Michelle Charello
Bryant University
Product Webinar
Teaching a Data Analytics Course with Domo Fall 2018 Webinar
Ed Pettersson
DOMO University
Product Webinar
Digital Marketing Essentials Fall 2018 Webinar
Jeff Larson / Stuart Draper
Brigham Young University / Stukent
Digital Marketing Product Webinar
Teaching a Practical Market Research Course: The Complete Roadmap
Steven Stromp
Davenport University
Product Webinar
Consumer Behavior: A Marketer’s Look Into The Consumer Mind
Radhika Duggal
Chase
Product Webinar
Modern Marketing Principles & Video Case Studies
Kinda Wilson
Oklahoma State University
Product Webinar
Mimic Analytics
Brennan Davis
Orfalea College of Business
Product Webinar
Market Research Essentials Walkthrough with Steven Stromp
Steven Stromp
Davenport University
Product Webinar