Webinars Library
Welcome to the Stukent Webinar Library. Here you can access all digital conferences that have been hosted at the Stukent central office and broadcasted to educators around the world.
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Covid and Client-based Projects: Using Digital Marketing Concepts to Turn Pandemic Problems into Opportunities
Kristen Schiele
Cal Poly Pomona
ProfCon 2021
Not a Sprint: Using the P.A.C.E. Model to Craft Strategic PR Plans
Alisa Agozzino
Ohio Northern University
ProfCon 2021
How the Advertising Business Caught COVID-19
Brian Sheehan
Syracuse University
ProfCon 2021
From Education to Automation: Project-based Learning that Builds Digital Skills and Competencies
Bryan Adams
Nazareth College
ProfCon 2021
Graduate Perspectives on Social Media Education and the Real-world Experience Spectrum
Karen Sutherland
University of the Sunshine Coast
ProfCon 2021
Effortless Engagement: Using Tips and Technology to Create Interaction in Online Courses
Kinda Wilson
Oklahoma State University
ProfCon 2021
Strategies for Personally Engaging Students in Any Size Class—Online and In-person
Maribeth Kuzmeski
Oklahoma State University
ProfCon 2021
Digital Advertising Attribution: The Final Frontier
Jeff Larson
Brigham Young University
Avoiding Burnout: Guiding Students Through the Challenges of Social Media Marketing
Rafic Sinno
University of Dubuque
Scalable Digital Marketing: Program Architecture for Undergraduates and Graduates
Joie Hain
Clayton State University
ProfCon 2021
Enhancing the Mimic Social Experience: Building Case Studies for Your Students
Jack LaBaugh
Brigham Young University - Idaho
ProfCon 2021
How the Advertising Business Caught COVID-19
Edward Russell
Syracuse University
ProfCon 2021
To Smile or Not to Smile: Emojis — the New Frontier in Consumer Engagement Across Digital Platforms
Sajna Razi
University of Illinois at Chicago
ProfCon 2021
Tee Up Your Students for Success: Creating T-shaped Marketers
Scott K. Wilder
Global Head of Customer Engagement, Advocacy, and Community at HubSpot
Life Outside the Classroom: How Professors Can Connect With Industry Opportunities
Ryan Russell
University of Tennessee Chattanooga
ProfCon 2021
Social Media Cartography: Create a Course Map for Improved Instruction
Kay Beckermann
Minnesota State University Moorhead
ProfCon 2021
From Idea to Invoice: Launching a Fee-for-service Campus Consultancy
Tim Marshall
Baldwin Wallace University
ProfCon 2021
Learn to Teach SEO: The Lightning Workshop
Scott Cowley
Western Michigan University
ProfCon 2021
The Content Marketing Mindset: Turning Students Into Titans of Creativity
Nicholas O. Mattar
Wayne State University
ProfCon 2021
Personal Branding: How to Set Yourself Apart as an Educator Using Social Media Strategy, Brand Partnerships, and More
Karen Freburg
University of Louisville
ProfCon 2021
Top 10 Social Media Marketing Skills Employers Value
Michelle Charello
Bryant University
ProfCon 2021
Preparing Students for Jobs: Insights from 100K Entry-level Job Postings
Nathan David
John Carroll University
ProfCon 2021
Using Improv as an Engagement Strategy to Teach Soft Skills
Jen Riley
Kansas State University
ProfCon 2021
The Missing Pieces of Marketing Management
Terry Sullivan
Webster University
ProfCon 2021
“What Do I Ask?” Teaching Core Components of Market Research Surveys
Steven Stromp
Davenport University
ProfCon 2021
5 Reasons Why Every Business Student Should Consider Taking A Professional Sales Course
Donald Cecil Kelly
The Sales Evangelist
ProfCon 2021
How to Teach and Learn Better Using Cases in Digital Marketing
Mary Beth McCabe
National University
ProfCon 2021
Flip Your Digital Marketing Course to HyFlex, Online, or Any Modality You Need!
Richard Hanna
Babson College
ProfCon 2021
From Classroom to Conference Room: Teaching Consumer Behavior with a Focus on Real-World Applications
Radhika Duggal
New York University
ProfCon 2021
Welcome & Kickoff to ProfCon 2021
Stu Draper
Stukent
ProfCon 2021
Social Listening Is No Longer Optional
Christina Garnett
HubSpot
Workshop
How to Customize Digital Marketing Assignments
Dr. Alex Davidson
Wayne State University
Rethinking Career Readiness for an Evolving Job Market
Kellie Ebert & Abbey Davis
Oklahoma State University
Workshop
Facebook Ads in 2021: How to Win at Driving Sales and Leads
Dennis Yu
BlitzMetrics
Workshop
How to Build a Digital Marketing Program at Your School
Dr. Joie Hain | Stacy Smollin Schwartz | Nathan David
Clayton State University | Rutgers Business School | Cleveland State University
Stukent Launch Event
Stukent
Product Webinar
How to Teach Workplace Soft Skills to Marketing Students
Robert Croll
Full Sail University
Spring Digital Summit 2021
How to Find the Right Client: Creating Real-world Classroom Experiences
Dale Blasingame
Texas State University
Spring Digital Summit 2021
Give Students Hands-on Experiences With 9 Digital Marketing Tools, Without The Headaches
Nathan David
Marquette University
Spring Digital Summit 2021
Clubhouse 101 for Professors: What We Need to Know and Where We’re Heading
Dennis Yu
Blitzmetrics
Spring Digital Summit 2021
How to Design & Implement Mimic Pro as Gamified Activities for Business Curriculum
Dr. Mina Rohani
Saint Mary's College
Spring Digital Summit 2021
Prowly + Stukent Partnership – Training Webinar
Patryk
Prowly
Certifications Panel: A Discussion on the Most Relevant Certifications for Digital & Social Media Marketing Courses
Karen Freberg | Breanne Mertz | John Pliniussen
University of Louisville | Louisiana Tech University | Queen's University
Services Marketing: An Important Course for Career Readiness
Dr. Maribeth Kuzmeski & Jerry Rackley
Spears School of Business, Oklahoma State University
Mimic Marketing Principles Boot Camp
Levi Gruwell
Stukent
Introducing: PR Principles
Jamie Ward & Alisa Agozzino
Authors of "PR Principles"
How to Create Diverse Teams in Group Work
Dr. Gabriel Warren
Bemidji State University
Stukent Digital Summit Fall 2020
What’s New in Social? How to Implement a Social Media Marketing Trend Exercise Using Facebook Live
Dr. Alexa Fox
University of Akron
Stukent Digital Summit Fall 2020
How to Teach Search Engine Marketing and Social Media Campaigns Using a 7-step Program
Dr. Kai-Yu Wang
Brock University
Stukent Digital Summit Fall 2020
How to Build a Comprehensive SEO Strategy
Steve Wiideman
Wiideman Consulting Group
Stukent Digital Summit Fall 2020
5 Ways to Keep Your Students Engaged in a Virtual Setting
Kristin Minetti
California State University, Chico
Stukent Digital Summit Fall 2020
Digital Marketing Analytics: An Experience, Not a Math Problem
Nick Mattar
Wayne State University
Introducing: Mimic Marketing Principles
Kinda Wilson & Garrett Brock
Oklahoma State University
Essentials of Social Media Marketing Updates Webinar 2020
Michelle Charello
Bryant University
Introducing: Digital Marketing Analytics
Nathan David
Marquette University
Sending Out an SOS: Teaching Students to Be Consultants for Small Businesses in Times of Crisis
Kathy Fredrickson
Summer Digital Summit 2020
The Rise of C-Commerce: How to Convert Everyday Customers into Lifelong Influencers
Brad Staples
Vooray
Summer Digital Summit 2020
Design Thinking and Mobile Marketing: Creating a High-impact Learning Experience
Kristen Schiele
California Polytechnic State University - Pomona
Summer Digital Summit 2020
Cookies, Clicks, and Credit Cards: Teaching Students How Their Data is Used and Protected
Debika Sihi
Southwestern University
Summer Digital Summit 2020
Incorporating TikTok into Your Class: 3 Tools to Know and 3 Assignments to Consider
Nick Schreck
Midland University
Summer Digital Summit 2020
Business Analytics: Data Analysis and Storytelling for Business
Brennan Davis
California Polytechnic State University
Product Webinar
How to Transition Your Course to Online
Mary Owusu, Ryan Russell, Stacy Smollin Schwartz, Karen Freberg
COVID-19 (Coronavirus) Webinar
Unplugged: Using a Digital Detox to Teach Digital Marketing
Stacy Smollin Schwartz
Rutgers University
Spring Digital Summit 2020
How to Make Your Students Care
Lydia Chen Shah
California State Polytechnic University
Spring Digital Summit 2020
7 Creative Ways to Leverage Your Personal Brand to Create Opportunities
Karen Freberg
University of Louisville
Spring Digital Summit 2020
How to Teach Writing for Digital Media: Brand Voice and Social Media
Elaine Venter
Colorado Mesa University
Spring Digital Summit 2020
How to Pair Students with Real Clients in Social Media Courses
Karen Sutherland
University of the Sunshine Coast, Australia
Spring Digital Summit 2020
Brandon Copeland’s Money Management Playbook
Brandon Copeland
New York Jets
Product Webinar
How to Teach Influencer Marketing and Create Engaging Projects for Students
Amanda Russell
University of Texas at Austin
Fall Digital Summit 2019
Three Ways to Prepare Your Students to Succeed with Machine Learning
Ryan Russell
University of Tennessee Chattanooga
Fall Digital Summit 2019
Use Real Data For an Interactive Digital Persona Workshop Students Will Love
Nathan David
Cleveland State University
Fall Digital Summit 2019
Technology’s Impact on Consumer Behavior and Why Your Students Should Care
Radhika Duggal
New York University
Fall Digital Summit 2019
How to Teach Paid Search Ads In Four Easy Steps
Jeff Larson
Brigham Young University
Fall Digital Summit 2019
Are Students Hearing What You’re Saying?
Leo Morejon
West Virginia University
Summer Digital Summit 2019
Contagious: Why Things Catch on
Jonah Berger
Wharton School
Summer Digital Summit 2019
How to Teach Students to Use Facebook Audience Insights to Build an Audience Persona
Matt Kushin
Shepherd University
Summer Digital Summit 2019
A Practitioner’s Perspective: Top 10 Digital Skills Your Grads Must Have
Mary Owusu
Canisius College
Summer Digital Summit 2019
Embracing Our Inner Influencer: How Can Educators Use Social Media for Personal Branding?
Karen Freberg
University of Louisville
Summer Digital Summit 2019
5 Engaging Projects for Your Digital Marketing Course
Lydia Chen Shah
Cal Poly Pomona
Spring Digital Summit 2019
How to effectively teach Facebook advertising with class projects
Ryan Russell
University of Tennessee Chattanooga
Spring Digital Summit 2019
What marketing educators need to know about voice search in 2019
Radhika Duggal
New York University
Spring Digital Summit 2019
AI Marketing: What instructors need know for the classroom in 2019
Jerry Rackley
Oklahoma State University
Spring Digital Summit 2019
Ideas for Digital Marketing Educators
Scott Davis / Eric SanInocencio
University of Houston-Downtown / Senior Director of Digital Media and Strategy for the Houston Texans
Spring Digital Summit 2019
Certifications in Digital Marketing:The Good, The Bad, and Everything in Between
Rich Hanna
Babson College
Fall Digital Summit 2018
Experiential Learning: Bringing the Industry Into the Classroom
Matt Maroon
BYU - Idaho
Fall Digital Summit 2018
How to Manage Real Client Work in the Classroom
Karen Freberg
University of Louisville
Fall Digital Summit 2018
How to Teach SEO Like You Know What You’re Talking About
Scott Cowley
Western Michigan University
Fall Digital Summit 2018
Ideas for Digital Marketing Educators
Stuart Draper
Stukent
Fall Digital Summit 2018
How Professors and Students Can Build a Personal Brand on Just $1 Per Day
Dennis Yu / Logan Young
Blitzmetrics
Summer Digital Summit 2018
Lessons on Social Video from the Creator of the Ad of the Century
Travis Chambers
Chambers Media
Summer Digital Summit 2018
How Buffer Generated More Than 2,000,000 Video Views on Social Media In One Year
Brian Peters
Buffer
Summer Digital Summit 2018
SEO in 2018: Where We Are and Where We Are Going
Maryna Hradovich
semrush
Summer Digital Summit 2018
There Is No Such Thing as a Social Media Expert
Heather Dopson
Go Daddy
Summer Digital Summit 2018
Your Business School Expires Soon!
Stuart Draper
Stukent
Summer Digital Summit 2018
Incorporating Real World Projects in a Digital Marketing Course
Atefeh Yazdanparast
University of Evansville
Summer Digital Summit 2018
How to Teach Marketing Analytics for Student Career Readiness
Brennan Davis
California Polytechnic State University
Summer Digital Summit 2018
Infusing Realism into Digital and Social Media Courses
Scott Cowley
Western Michigan University
Summer Digital Summit 2018
Practical Skills Integration in the Classroom
Jeff Larson
Brigham Young University
Summer Digital Summit 2018
Enhancing Your Media Planning Curriculum Webinar with Beth Egan
Beth Egan
Syracuse University
Product Webinar
Edify: A New Courseware Platform Webinar
Kelton Brough
Stukent
Product Webinar
Business Writing: A Content Marketing Approach Webinar Spring 2018
Yael Grauer
Freelance Journalist
Product Webinar
How and Why Visual Media Marketing Fits in Business and Marketing Classes Fall 2017 Webinar
Caryn Esplin
BYU-Idaho
Product Webinar
The Challenge of Keeping Curriculum Up-To-Date and Relevant
Dr. Richard Hanna
Babson College
Product Webinar
High School Mimic Social Fall 2017 Webinar
Stuart Draper
Stukent
Product Webinar
New High School Social Media Marketing Courseware Spring 2018
Trevor Erikson
Stukent
Product Webinar
Introducing the Marketing Analytics Textbook Spring 2018 Webinar
Brennan Davis
Orfalea College of Business
Product Webinar
Introducing Essentials of Social Media Marketing Textbook Spring 2018 Webinar
Michelle Charello
Bryant University
Product Webinar
Teaching a Data Analytics Course with Domo Fall 2018 Webinar
Ed Pettersson
DOMO University
Product Webinar
Digital Marketing Essentials Fall 2018 Webinar
Jeff Larson / Stuart Draper
Brigham Young University / Stukent
Product Webinar
Teaching a Practical Market Research Course: The Complete Roadmap
Steven Stromp
Davenport University
Product Webinar
Consumer Behavior: A Marketer’s Look Into The Consumer Mind
Radhika Duggal
Chase
Product Webinar
Modern Marketing Principles & Video Case Studies
Kinda Wilson
Oklahoma State University
Product Webinar
Mimic Analytics
Brennan Davis
Orfalea College of Business
Product Webinar
Market Research Essentials Walkthrough with Steven Stromp
Steven Stromp
Davenport University
Product Webinar