Join us here for webinars, product launches, and more!
December 9, 2022 12:00 pm ET
The Strategic Management and Planning courseware details the metrics used to understand when strategic intervention should take place as well as the metrics used to measure the success of strategies that have been implemented. Join Steven Stromp as he details how his all-new courseware provides students with a toolkit of strategic responses when making a multitude of management decisions.
January 13, 2023 12:00 pm ET
Join author Terry Sullivan as he guides you through his new "Brand Management and Strategy" courseware. Learn how his new courseware covers important topics, such as gathering insights, changing price and positioning, understanding different uses of co-branding, and more to give your students the skills they need to manage a brand successfully.
June 14, 2023
ProfCon is the #1 Conference for Marketing Professors! and this year, it will be in person! Join us in Idaho Falls, Idaho, for three days (June 14-16, 2023) of dynamic sessions with top educators and experts, scenic excursions, and so much more. You don't want to miss it!