Event - Bridging the Student to Entrepreneur Gap: A Discussion of Small Business Content Marketing Techniques

Bridging the Student to Entrepreneur Gap:

A Discussion of Small Business Content Marketing Techniques

About this Event

Join us for “Bridging the Student to Entrepreneur Gap: A Discussion of Small Business Content Marketing Techniques,” a special Small Business Saturday event!

In this fireside-chat discussion, we’ll explore content marketing strategies tailored for small businesses with limited budgets or resources. Learn practical techniques to help elevate digital presence, including content generation tools, automation methods, and best practices to streamline marketing efforts.

Throughout the webinar, we’ll highlight real small businesses, sharing their stories and promoting the importance of supporting local entrepreneurs. This session is perfect for educators and students interested in entrepreneurship and content marketing.

Nick Mattar

Wayne State University’s Mike Ilitch School of Business in Detroit, Michigan

Speaker

Nick Mattar teaches digital marketing and social media courses at Wayne State University’s Mike Ilitch School of Business in Detroit, Michigan. He has taught digital marketing for nearly ten years and wrote Content Marketing Strategies: Planning, Creating, and Distributing Content in 2021. He is also a business owner and consultant, working with companies around the world to enhance their digital marketing strategies through innovative content. Nick has recently focused his work on generative AI platforms, helping businesses utilize this new technology to save time, money, and resources.

Vanderbilt University

Speaker

Dr. Jen Riley is an award-winning Author and Marketing Professor at Vanderbilt University. Her research spans Marketing, Professional Sales, and Entrepreneurship, investigating consumer interactions with social media and digital marketing, technology’s role in the professional sales process, and innovative teaching techniques for student engagement and soft skill development. As a professor, entrepreneur, and consultant, Dr. Riley is dedicated to guiding students in building skills and discovering their passions, assisting clients of all sizes in marketing and sales, and helping start-ups and small businesses succeed! She enjoys movies, competitive public speaking, and cherishing family moments in her spare time.