Public Relations Case Studies

Engaging, Authentic Public Relations Cases for Your Classroom

Teach Students to Master Public Relations Principles Through Real-world Situations

Public Relations Case Studies Courseware

Powerful Insights into Real-world PR Strategies

The “Public Relations Case Studies” courseware gives you relevant and detailed real-world PR cases to help your students apply important public relations principles. It includes 12 case studies that address a range of organizational crises, including workplace accidents, product-harm situations, funding cuts, and much more.

Each case study includes an in-depth narrative of the background and scenario of the situation, a Case Analysis Tool assignment, a role-playing exercise, and “The Rest of the Story!” document that reveals how public relations professionals responded to these crises in the real world.

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Definition of Courseware

Updated every year

With lifetime access for students.

100+ resources

Includes case studies, lecture slides, role-play exercises, lesson plans, and more.

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Table of Contents &

Key Learning Objectives

All-new

Public Relations Case Studies

INCLUDES 1 COURSE SYLLABUS WITH

Case Studies
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Lesson Plans
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Lecture Slide Decks
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Live Role-Play Exercises
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ABOUT

THE AUTHORS

Photo by Jeremy Reed

Terry L. Hapney Jr., Ph.D.

Terry L. Hapney Jr. has taught JMC 439/539 — Public Relations Case Studies — for 14 years now. He teaches this course as a seminar in which the case study is the primary mode of instruction. Terry’s course has prepped numerous student cohorts in the degree program, earning more than 70 local, state, and regional professional awards from the Public Relations Society of America (PRSA). Using the new courseware, students will work through a series of case problems by writing problem-solutions and making presentations to the class. 

Photo by Jeremy Reed

Jason Lovins, Ph.D.

Jason Lovins is an experienced faculty member with a demonstrated history of working in higher education, corporate communications, marketing, and business ownership and management. A managing editor at age 23, a corporate vice president at 25, and an independent business owner in publishing for more than a decade, Jason is skilled in marketing, crisis communications, journalism, media relations, corporate communications, entrepreneurship, and publishing. 

He’s a national and state award-winning PR practitioner with a Ph.D. focused in mass communication and media studies from Ohio University – E.W. Scripps School of Journalism. His dissertation focused on post-crisis business image repair. Jason has more than 35 years of professional work, including more than 5,500 published works in owned, earned, and paid media from the 1980s to the present. He also has experience in course design across multiple modalities.

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FREE Sample Syllabus:
Public Relations Case Studies

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