Public Relations Case Studies

Engaging, Authentic Public Relations Cases for Your Classroom

Teach Students to Master Public Relations Principles Through Real-world Situations

Public Relations Case Studies Courseware

Powerful Insights into Real-world PR Strategies

The “Public Relations Case Studies” courseware gives you relevant and detailed real-world PR cases to help your students apply important public relations principles. It includes 12 case studies that address a range of organizational crises, including workplace accidents, product-harm situations, funding cuts, and much more.

Each case study includes an in-depth narrative of the background and scenario of the situation, a Case Analysis Tool assignment, a role-playing exercise, and “The Rest of the Story!” document that reveals how public relations professionals responded to these crises in the real world.

Expand your

Definition of Courseware

Updated every year

With lifetime access for students.

100+ resources

Includes case studies, lecture slides, role-play exercises, lesson plans, and more.

The Stukent Support Team

Has a 96% customer service satisfaction rating.

Table of Contents &

Key Learning Objectives


Public Relations Case Studies


Case Studies
Lesson Plans
Lecture Slide Decks
Live Role-Play Exercises



Photo by Jeremy Reed

Terry L. Hapney Jr., Ph.D.

Terry L. Hapney Jr. has taught JMC 439/539 — Public Relations Case Studies — for 14 years now. He teaches this course as a seminar in which the case study is the primary mode of instruction. Terry’s course has prepped numerous student cohorts in the degree program, earning more than 70 local, state, and regional professional awards from the Public Relations Society of America (PRSA). Using the new courseware, students will work through a series of case problems by writing problem-solutions and making presentations to the class. 

Photo by Jeremy Reed

Jason Lovins, Ph.D.

Jason Lovins is an experienced faculty member with a demonstrated history of working in higher education, corporate communications, marketing, and business ownership and management. A managing editor at age 23, a corporate vice president at 25, and an independent business owner in publishing for more than a decade, Jason is skilled in marketing, crisis communications, journalism, media relations, corporate communications, entrepreneurship, and publishing. 

He’s a national and state award-winning PR practitioner with a Ph.D. focused in mass communication and media studies from Ohio University – E.W. Scripps School of Journalism. His dissertation focused on post-crisis business image repair. Jason has more than 35 years of professional work, including more than 5,500 published works in owned, earned, and paid media from the 1980s to the present. He also has experience in course design across multiple modalities.

Hands-on Learning Without the Hassle

Stukent Simternships Integrate with Your Favorite LMS Platforms

Single Sign-On

Grade Book Syncing

Deep Linking


Related Courses

Request Free Instructor Access

A Stukent course consultant will verify you are an instructor and send you an email to set up your account.

Take a Look at the Bundle

Have your course consultant show you around the Public Relations Case Studies courseware and resources.

Fill Out the Order Form

When you’re ready to start using the courseware, a course consultant will help you fill out an order form.

Help educators help students help the world

Stukent Keeps Academia Current


FREE Sample Syllabus:
Public Relations Case Studies

Who doesn’t love free stuff? Hundreds of instructors are using this syllabus for their course, teaching the topic of Public Relations Case Studies.