Public Relations Case Studies Courseware
Powerful Insights into Real-world PR Strategies
The “Public Relations Case Studies” courseware gives you relevant and detailed real-world PR cases to help your students apply important public relations principles. It includes 12 case studies that address a range of organizational crises, including workplace accidents, product-harm situations, funding cuts, and much more.
Each case study includes an in-depth narrative of the background and scenario of the situation, a Case Analysis Tool assignment, a role-playing exercise, and “The Rest of the Story!” document that reveals how public relations professionals responded to these crises in the real world.
CHAPTER 1: The Principles of Public Relations: A Revisit
Ignite a comprehensive understanding in students of public relations history, definitions, the ideal form, strategic management, RPIE, the significance of ethical codes, and the proactive nature of the field.
CHAPTER 2: Case Analysis
Differentiate between problems, issues, and crises and evaluate decision-making in case scenarios.
CHAPTER 3: Fatality and Facebook: A Perilous Combination
Identify social media platforms that people might use to learn about an organizational crisis.
CHAPTER 4: Staying on Track During a Rail Disaster
Identify ways to address emergencies, misinformation, and crises.
CHAPTER 5: You Can’t Judge a Book by Its Cover
Build a strategy for responding to organized backlash online or in-person from an organization.
CHAPTER 6: Bad Data Breeds Bad Conclusions
Define the role of the public relations practitioner in educating key stakeholders, especially the media, about complex processes and situations.
CHAPTER 7: Taking Food from the Table: Embezzlement at a Local Nonprofit
Describe how politics can impact nonprofit organizations just as much as for-profit organizations and government bodies.
CHAPTER 8: The Painful Truth About Medical Theft
Identify ways to handle and build trusting relationships with news media contacts.
CHAPTER 9: Students Stifled Thanks to State Funding Cuts
Recognize the importance of monitoring state legislation at the discussion, development, and proposal stages.
CHAPTER 10: Not in My Backyard: Staying Nimble in a NIMBY Crisis
Define the NIMBY attitude and explain why it can be challenging for public relations practice.
CHAPTER 11: Cheers to the Chief of Police
Explain why a public official must perpetuate a certain image and brand to maintain relationships with key publics.
CHAPTER 12: A College Vice President Battles an Underground Newspaper
Discuss the significance of a strong media relations program within an organization’s public relations function.
CHAPTER 13: A High School Basketball Coach Afoul: Behavior that Crosses the Line
Recognize that it is crucial to build a strategy to address a potentially damaging situation when proactive policies and procedures fail or are nonexistent.
CHAPTER 14: Hidden Wounds from a School Shooting
Recognize the unique demands placed on everyone in a communications role during an emergency that affects nearly the entire community.
Definition of Courseware
Table of Contents &
Key Learning Objectives
Public Relations Case Studies
INCLUDES 1 COURSE SYLLABUS WITH
Photo by Jeremy Reed
Terry L. Hapney Jr., Ph.D.
Terry L. Hapney Jr. has taught JMC 439/539 — Public Relations Case Studies — for 14 years now. He teaches this course as a seminar in which the case study is the primary mode of instruction. Terry’s course has prepped numerous student cohorts in the degree program, earning more than 70 local, state, and regional professional awards from the Public Relations Society of America (PRSA). Using the new courseware, students will work through a series of case problems by writing problem-solutions and making presentations to the class.
Photo by Jeremy Reed
Jason Lovins, Ph.D.
Jason Lovins is an experienced faculty member with a demonstrated history of working in higher education, corporate communications, marketing, and business ownership and management. A managing editor at age 23, a corporate vice president at 25, and an independent business owner in publishing for more than a decade, Jason is skilled in marketing, crisis communications, journalism, media relations, corporate communications, entrepreneurship, and publishing.
He’s a national and state award-winning PR practitioner with a Ph.D. focused in mass communication and media studies from Ohio University – E.W. Scripps School of Journalism. His dissertation focused on post-crisis business image repair. Jason has more than 35 years of professional work, including more than 5,500 published works in owned, earned, and paid media from the 1980s to the present. He also has experience in course design across multiple modalities.
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