Simternship + Courseware
Engaging tools to teach crisis communication strategies
The Crisis Communication Bundle pairs a hands-on Simternship with time-saving, resource-rich courseware. This bundle includes an interactive, multi-round simulation, an authoritative text, engaging multimedia, and a suite of auto-graded assignments and assessments.
With annually updated materials created by educators and industry experts, the Crisis Communication Bundle contains everything you need to help your students succeed.

Easy for You, Engaging for Students
Stukent Crisis Communication Simternship

Launch careers
with a Simternship
The Stukent Crisis Communication Simternship gives students hands-on educational experiences with essential communication strategies.

Anticipate crises
Strategize PR
Recover public image
Practice proper communication
Manage public image
Improve public perception
Key simulation learning objectives
In this simulation, your students will ...
- Implement preemptive strategies, including stealing thunder, bolstering, corporate social responsibility (CSR), and inoculation
- Prepare scripts for and participate in news conferences, video statements and media interviews
- Compose emails to customers and employees
- Respond to negative comments on social media
- Select call center statements for various crises
- Make decisions regarding supply during a crisis
- Provide constructive feedback for written scripts and video statements
- Build customer trust through process improvements and promotions
- Integrate process improvements to prevent crises from reoccurring
Employ students in
career-relevant learning
Aligning your course content with your students’ real-world internship experiences is challenging.
By supplementing your students’ coursework with
a Simternship, you can ensure that your students get a hands-on experience that aligns with your learning objectives, course materials, and assessments!
Learn More
Want to Propose a Crisis Communication Course?
Download the free course
proposal template
Get the resources you need to propose a crisis communication course at your institution, all in one place! This easy-to-use course proposal template helps you pitch a new course to your dean or program director, which saves you the time and hassle of developing one yourself.
Hands-on Learning without the Hassle
Stukent Simternships integrate with your favorite LMS platforms
Single Sign-on
Grade Book Syncing
Deep Linking
Rostering


Practice, Meet Pedagogy
Pair your Simternship with Stukent courseware
Stukent courseware aligns with your Simternship, giving your students a solid foundation for success.
Stukent Courseware
Courseware that thinks outside the textbook
Stukent courseware goes beyond the limitations of the printed textbook, pairing powerful instructional resources for you with an annually updated, concise text for students.


An Authoritative Text + Robust Instructional Resources
Crisis Communication
No individual or organization is immune to crises, but you can teach students to anticipate, navigate, and mitigate them with Wigley’s “Crisis Communication” courseware! This text gives you all the instructional resources you need to teach students to resolve risks, develop communication plans, manage the media, and respond appropriately to crises both on and offline.
Best of all, the courseware is easy to implement in any course or class modality, allowing you to focus on what matters most: your students.
Concepts that get students hired
Equip your students for success with "Crisis Communication"! This resource-rich courseware explores the three main stages of crisis communication, helping your students master techniques and strategies to manage any type of crisis.
Anticipate
Students learn crisis warning signs and preemptive communication that protect an entity from crises.
Navigate
Students apply industry-current strategies and best practices to properly address the media and manage public image.
Mitigate
Students understand how crisis communication can provide an opportunity to recover and even improve public perception.
Key courseware learning objectives
In this courseware, your students will ...
- Identify the difference between a reputational and organizational crisis
- Discuss ethical approaches to crisis communication
- Implement pre-crisis communication strategies
- Identify components of a Crisis Communication Plan
- Develop key messages for media interviews
- Effectively answer reporters' questions
- Successfully manage social media during a crisis
- Identify best strategies for communicating during a crisis
- Evaluate crisis communication efforts.
What’s Inside
Table of Contents
- Introduction
- Chapter 1: What is a Crisis?
- Chapter 2: Crisis Ethics
- Anticipation Phase
- Chapter 3: Communicating Before a Crisis
- Chapter 4: Issues and Risk
- Chapter 5: The Crisis Communication Plan
- Navigation Phase
- Chapter 6: Understanding the Media
- Chapter 7: Spokesperson Training
- Chapter 8: Crises and Social Media
- Chapter 9: Excellence Theory
- Mitigation Phase
- Chapter 10: Corporate Apologia
- Chapter 11: Image Repair
- Chapter 12: Situational Crisis Communication Theory
- Theory
- Chapter 13: Discourse on Renewal Theory
- Chapter 14: Crisis Evaluation
About the Author

Dr. Shelley Wigley
Professor at University of Texas at Arlington
With Shelley’s experience as a journalist, producer, and public relations specialist, she eventually found a passion for crisis communication. In 2001, she began her teaching career at her alma mater Oklahoma State University as an Assistant Professor of public relations. In 2007, Shelley completed her Ph.D. in Mass Communication at University of Oklahoma. A year later, Shelley served as adviser for the Public Relations Student Society of America and also became a member of the PRSA in the same year.
Shelley has taught for over 20 years, and she now teaches at the University of Texas at Arlington. Shelley has developed an interactive style of teaching that not only teaches student about crisis communication and PR, but also how to do it. Combining her enthusiasm for crisis communication and interactive learning, she believed that authoring “Crisis Communication: Anticipate. Navigate. Mitigate.” with Stukent was the perfect opportunity to create course materials to teach and train students EVERYTHING they will need to be successful in crisis communication.
Trusted by Teachers, Endorsed by Employers
Why educators love Stukent
Don’t just take it from us — here’s what high school and
higher education instructors say about our simulations and courseware.
One Platform. Hundreds of Resources. Unlimited Possibilities.
Additional resources for creating a great course
Always have the
latest edition
This courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of your industry.
Support for you,
support for students
The Stukent Support Team helps students and educators get the most out of their Stukent experience. Whether you need help logging into your Stukent Simternship, navigating your courseware, or understanding simulation results, we’re here to help!
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