Help Students Learn How to

Recover From Crisis

Crisis communication is becoming a more critical professional skill by the day! Equip yourself and your students for success with Crisis Communication: Anticipate. Navigate. Mitigate. Expounding on the three crucial stages of crisis communication, students will internalize techniques and strategies to effectively manage crises through each step of the process.

Readers will develop many skills including media relations, critical thinking, strategic messaging, and brand management. With numerous time-saving and engaging resources to utilize, this courseware is a game-changer for those teaching or studying crisis communication.

Key topics include:

No individual or organization is immune to a crisis — it can happen anytime, anywhere, and to anyone. Teach students to handle crises with skill and precision with Crisis Communication: Anticipate. Navigate. Mitigate. This all-new courseware teaches students to resolve risks, develop communication plans, manage the media, and respond appropriately to crises both on and offline. With a robust set of resources, this courseware gives students insights into turning crises into organizational opportunities.

Your College Doesn't have a Crisis Communcation Course?

Download this FREE Course Proposal Template

You get it already, crisis communication skills and knowledge are vital to your students success in this world. Getting the dean or program director to buy in requires a significant amount of effort. Not this time.

Whether you’re looking to launch this course in the communications or business departments, this course proposal lays the groundwork for you to pioneer this course for your students and colleagues. On top of that, this courseware bundle is designed to be turnkey for seamless implementation, saving you time, and taking stress out of the process.

Preparing for the Unexpected

Career Ready When Students Leave Your Class

Prepare students to manage and mitigate any situation with Stukent Crisis Communication Simternship™! In this 8-round simulation, students will work as crisis communication account managers for Julian Communications Agency, where they will help a fictitious company navigate challenging situations. Students will devise strategies to prepare for and prevent crises, build trust with consumers, and strategically communicate with employees & the media.

The best kind of crisis is one that never happens. Combining the “Crisis Communication: Anticipate. Navigate. Mitigate.” courseware with the Crisis Communication Simulation gives users both a comprehensive foundation and practical hands-on learning. This provides learners with a job-like experience in which they have more ownership and risk-taking capabilities without the real-life career consequences. Teachers gain all the tools they need to optimize their time and teaching impact while students become equipped to transition into the industry better prepared to handle crises because they already have experience doing so.

better together

Why Use the Bundle?

The best kind of crisis is one that never happens. This courseware bundle is specifically designed to help students understand and master the skills they need to prevent crises in the first place. It also equips them with the know-how to extinguish and recover from the unforeseen or unavoidable crises.

Join the many professors who have chosen to use Stukent’s Crisis Communication bundle as an experiential learning material in their class. Whether you’re currently teaching a crisis communication course or looking to build one in your college, The Crisis Communication courseware and simulation will provide you with everything you need to enhance your students’ class experience, simplify difficult concepts to teach, and save you tons of prep time.

Stukent Simternships™ — Redefine Business Education

Redefine hands-on education with a Stukent Simternship™! A Simternship goes beyond your average business simulation, giving your students the opportunity to put the concepts you’re teaching them to work.

A Stukent Simternship packs months of role-specific training into a single semester. Your students will step into real-world positions, allowing them to gain experience, master marketable skills, increase their knowledge retention, and yes, even make mistakes in a low-risk environment.

With Stukent Simternships, your students get a powerful, resume-worthy experience, while you get a hassle-free semester. Talk to a Stukent course consultant today to see how a Simternship can transform your classroom!

Courseware

Crisis Communication

Anticipate. Navigate. Mitigate.

Anticipate

Students learn crisis warning signs and preemptive communication that protect an entity from crises.

Navigate

Students apply industry-current strategies and best practices to properly address the media and manage public image.

Mitigate

Students understand how crisis communication can provide an opportunity to recover and even improve public perception.

INTRODUCTION
Chapter 1 – What is a Crisis?
Chapter 2 – Crisis Ethics

ANTICIPATION PHASE
Chapter 3 – Communicating Before a Crisis
Chapter 4 – Issues and Risk
Chapter 5 – The Crisis Communication Plan

NAVIGATION PHASE
Chapter 6 – Understanding the Media
Chapter 7 – Spokesperson Training
Chapter 8 – Crises and Social Media
Chapter 9 – Excellence Theory

MITIGATION PHASE
Chapter 10 – Corporate Apologia
Chapter 11 – Image Repair
Chapter 12 – Situational Crisis Communication Theory
Chapter 13 – Discourse on Renewal Theory
Chapter 14 – Crisis Evaluation

About the Author

Shelly Wigley

With Shelley’s experience as a journalist, producer, and public relations specialist, she eventually found a passion for crisis communication. In 2001, she began her teaching career at her alma mater Oklahoma State University as an Assistant Professor of public relations. In 2007, Dr. Wigley completed her PhD in Mass Communication at University of Oklahoma. A year later, Shelley served as adviser for the Public Relations Student Society of America and also became a member of the PRSA in the same year.

After over 20 years teaching, Dr. Wigley now teaches at the University of Texas at Arlington and has developed an interactive style of teaching that not only teaches student about crisis communication and PR, but also how to do it. Combining her enthusiasm for crisis communication and interactive learning, she believed that authoring Crisis Communication: Anticipate. Navigate. Mitigate. with Stukent was the perfect opportunity to create a course material to teach and train students EVERYTHING they will need to be successful in crisis communication.