The Entrepreneurship Bundle
The “Entrepreneurship” courseware pairs seamlessly with Mimic Entrepreneurship, a real-world simulation that puts students in the pilot seat of starting, growing, and scaling their own business.
Whether students find themselves wanting to work for a company, or are thinking about starting businesses of their own, Entrepreneurship: How to Start, Grow, and Scale a Business will help them prepare for a successful entrepreneurship career.
The Entrepreneurship Courseware
This is an entrepreneurship textbook and so much more. In this turnkey courseware, students will learn about the classic responsibilities of an entrepreneur, as well as emerging topics and best practices relevant to entrepreneurs today.
Success in business today is different from what previous generations experienced. The modern entrepreneur must meet many expectations in addition to tracking revenue, hiring and managing people, and navigating the supply chain.
Table of Contents
Chapter 1
Developing the Entrepreneurship Mindset
Chapter 2
Understanding Start-up Decisions
Chapter 3
Building a Brand
Chapter 4
Legitimizing Your Business
Chapter 5
Building Value Within a Brand
Chapter 6
Marketing and Selling Your Brand
Chapter 7
Managing the Business of Your Brand
Chapter 8
Managing Your Business’ Finances
Chapter 9
Expanding Your Business
Chapter 10
Analyzing Business Success
Key Learning Objectives
The “Entrepreneurship” courseware features an embedded narrative element. It invites students to apply what they learn as they provide feedback to Jasmine Abrams, a young entrepreneur who wants to start, scale, and grow her own business.
Throughout the course, your students will learn how to:
Develop an entrepreneurial mindset
Identify essential components of a brand
Explore how emotional intelligence impacts entrepreneurs
Articulate a brand story and unique value propositions
Apply different models to build a business
Manage business finances
Understand primary and secondary target markets
Apply billing and funding in a business venture
Explore how market research impacts business decisions
Identify how to expand service or product offerings
100+ Educator Resources
- 10 lesson plans
- Comprehensive for multiple modalities
- Includes flipped classroom formats
- 10 lecture slides decks
- 10 case studies
- 126 essay questions
- Quiz banks
- Worksheets
- Assignments
- Class projects and journal prompts
- 1 cumulative project
- 8-week and 16-week sample syllabi and course schedule
Expand Your Definition of Courseware
Updated every year
with lifetime access for students
Keeping Content Current
The media and materials included with the entrepreneurship textbook and courseware make it an in-depth teaching tool. And the content is updated yearly so you can be sure you’re teaching up-to-date principles.
Virtual TA by Stukent
with a 96% customer service satisfaction rating
Support for Students
Our Virtual TAs simplify the learning process for students and educators. Anyone who uses Stukent courseware automatically has access to Stukent Virtual TAs to answer any courseware and technical-specific inquiries.
The Mimic Entrepreneurship Simulation
Solidify Theory with Hands-on Practice
The Mimic Entrepreneurship simulation gives students hands-on entrepreneurial experience without the financial risk. In the simulation, students play the role of an entrepreneur starting a new backpack company, Buhi Supply Co. Over the course of ten engaging rounds, students will research products, manage budgets, perform market research, secure investment funds, hire employees, and so much more.
Help students get ahead in business tomorrow by getting them started in entrepreneurship today.
90% OF PEOPLE SAY SIMULATIONS IMPROVE THEIR UNDERSTANDING OF A SUBJECT
Key Learning Objectives
About the Authors
Dr. Jen Riley
Dr. Jen Riley is an Assistant Professor of Sales at Purdue University, where she specializes in both Sales and Marketing, and studies the intersection of technology in Professional Sales. Prior to entering academia, Dr. Riley was an award-winning entrepreneur and corporate marketing consultant. She is passionate about entrepreneurship education and loves finding innovative ways to engage students and help them discover their passions and talents.
Stuart Draper
Stuart Draper has taught hundreds of college students in digital marketing as an adjunct faculty member at Brigham Young University – Idaho. Before founding Stukent Inc., Draper founded the successful digital marketing agency Get Found First. He has hired, trained and mentored dozens of college students as online marketing interns and employees.
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Available Fall 2023
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Winner of the 2022 SmartBrief Readers’ Choice Award
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Stukent Keeps Academia Current
Entrepreneurship Courseware and Simulation Bundle
Stukent’s Entrepreneurship Bundle will include:
Over a hundred instructor and student resources
First-in-the-world simulation
Continuously-updated courseware
The “Entrepreneurship” courseware pairs seamlessly with Mimic Entrepreneurship, a real-world simulation that puts students in the pilot seat of starting, growing, and scaling their own business.
Whether students find themselves wanting to work for a company, or are thinking about starting businesses of their own, Entrepreneurship: How to Start, Grow, and Scale a Business will help them prepare for a successful entrepreneurship career.
Mimic Entrepreneurship Simulation
Hands-on entrepreneurial experience without the financial risk
With Mimic Entrepreneurship, students play the role of an entrepreneur starting a new backpack company, Buhi Supply Co. Over the course of ten engaging rounds, students will research products, manage budgets, perform market research, secure investment funds, hire employees, and so much more. Help students get ahead in business tomorrow by getting them started in entrepreneurship today.
REAL-WORLD APPLICATION
Entrepreneurship: How to Start, Grow, and Scale a Business
Best Practices Relevant to Entrepreneurs Today
Success in business today is different from what previous generations experienced. The modern entrepreneur must meet many expectations in addition to tracking revenue, hiring and managing people, and navigating the supply chain.
In this turn-key courseware, students will learn about the classic responsibilities of an entrepreneur, as well as emerging topics and best practices relevant to entrepreneurs today, such as:
Crafting effective value propositions
Supporting diversity, equity, and inclusion
Engaging in relevant communication strategies
Embracing characteristics such as adaptability and resilience
Expand your
Definition of Courseware
Updated every year
with lifetime access for students
100+ resources
Case studies, lecture slides, exams, lesson plans and more
Virtual TA by Stukent
with a 96% customer service satisfaction rating
An Enhanced Learning Experience
The “Entrepreneurship” courseware features an embedded narrative element which invites students to apply what they learn as they provide feedback to Jasmine Abrams, a young entrepreneur who wants to start, scale, and grow her own business. The courseware also contains many instructional resources designed to improve and enhance classroom instruction, including:
Quiz banks
Worksheets
Comprehensive lesson plans for multiple modalities, including a flipped classroom format
Lecture slides
Assignments, class projects and journal prompts
