Entrepreneurship Courseware and Simulation Bundle
Stukent’s Entrepreneurship Bundle will include:
- Over a hundred instructor and student resources
- First-in-the-world simulation
- Continuously-updated courseware
The “Entrepreneurship” courseware pairs seamlessly with Mimic Entrepreneurship, a real-world simulation that puts students in the pilot seat of starting, growing, and scaling their own business.
Whether students find themselves wanting to work for a company, or are thinking about starting businesses of their own, Entrepreneurship: How to Start, Grow, and Scale a Business will help them prepare for a successful entrepreneurship career.
Mimic Entrepreneurship Simulation
Hands-on entrepreneurial experience without the financial risk
With Mimic Entrepreneurship, students play the role of an entrepreneur starting a new backpack company, Buhi Supply Co. Over the course of ten engaging rounds, students will research products, manage budgets, perform market research, secure investment funds, hire employees, and so much more. Help students get ahead in business tomorrow by getting them started in entrepreneurship today.
Entrepreneurship: How to Start, Grow, and Scale a Business
Real-world application
Best Practices Relevant to Entrepreneurs Today
Success in business today is different from what previous generations experienced. The modern entrepreneur must meet many expectations in addition to tracking revenue, hiring and managing people, and navigating the supply chain. In this turn-key courseware, students will learn about the classic responsibilities of an entrepreneur, as well as emerging topics and best practices relevant to entrepreneurs today, such as:
- Crafting effective value propositions
- Engaging in relevant communication strategies
- Supporting diversity, equity, and inclusion
- Embracing characteristics such as adaptability and resilience
Create and Augment Immersive Learning Experiences
The “Entrepreneurship” courseware features an embedded narrative element which invites students to apply what they learn as they provide feedback to Jasmine Abrams, a young entrepreneur who wants to start, scale, and grow her own business. The courseware also contains many instructional resources designed to improve and enhance classroom instruction, including:
- Quiz banks
- Worksheets
- Lecture slides
- Assignments, class projects and journal prompts
- Comprehensive lesson plans for multiple modalities, including a flipped classroom format
Table of Contents
Chapter 1 – Developing the Entrepreneurship Mindset
Chapter 2 – Understanding Start-up Decisions
Chapter 3 – Building a Brand
Chapter 4 – Legitimizing Your Business
Chapter 5 – Building Value Within a Brand
Chapter 6 – Marketing and Selling Your Brand
Chapter 7 – Managing the Business of Your Brand
Chapter 8 – Managing Your Business’ Finances
Chapter 9 – Expanding Your Business
Chapter 10 – Analyzing Business Success
About the Authors
Dr. Jen Riley
Dr. Jen Riley is an Assistant Professor of Sales at Purdue University, where she specializes in both Sales and Marketing, and studies the intersection of technology in Professional Sales. Prior to entering academia, Dr. Riley was an award-winning entrepreneur and corporate marketing consultant. She is passionate about entrepreneurship education and loves finding innovative ways to engage students and help them discover their passions and talents.
Stuart Draper
Stuart Draper has taught hundreds of college students in digital marketing as an adjunct faculty member at Brigham Young University – Idaho. Before founding Stukent Inc., Draper founded the successful digital marketing agency Get Found First. He has hired, trained and mentored dozens of college students as online marketing interns and employees.
