Entrepreneurship Bundle

Higher Ed Entrepreneurship Courseware & Simulation

The entrepreneurial journey without the entrepreneurial risks.

Entrepreneurship Courseware and Simulation Bundle

Stukent’s Entrepreneurship Bundle will include:

Over a hundred instructor and student resources

First-in-the-world simulation

Continuously-updated courseware 

The “Entrepreneurship” courseware pairs seamlessly with Mimic Entrepreneurship, a real-world simulation that puts students in the pilot seat of starting, growing, and scaling their own business.

Whether students find themselves wanting to work for a company, or are thinking about starting  businesses of their own, Entrepreneurship: How to Start, Grow, and Scale a Business will help them prepare for a successful entrepreneurship career.

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Mimic Entrepreneurship Simulation

Hands-on entrepreneurial experience without the financial risk

With Mimic Entrepreneurship, students play the role of an entrepreneur starting a new backpack company, Buhi Supply Co. Over the course of ten engaging rounds, students will research products, manage budgets, perform market research, secure investment funds, hire employees, and so much more. Help students get ahead in business tomorrow by getting them started in entrepreneurship today.

Key Simulation

Learning Objectives

Expand your

Definition of Courseware

Updated every year

with lifetime access for students

100+ resources

Case studies, lecture slides, exams, lesson plans and more

Virtual TA by Stukent

with a 96% customer service satisfaction rating


Entrepreneurship: How to Start, Grow, and Scale a Business

Best Practices Relevant to Entrepreneurs Today

Success in business today is different from what previous generations experienced. The modern entrepreneur must meet many expectations in addition to tracking revenue, hiring and managing people, and navigating the supply chain.

In this turn-key courseware, students will learn about the classic responsibilities of an entrepreneur, as well as emerging topics and best practices relevant to entrepreneurs today, such as:

Crafting effective value propositions

Supporting diversity, equity, and inclusion

Engaging in relevant communication strategies

Embracing characteristics such as adaptability and resilience

An Enhanced Learning Experience

The “Entrepreneurship” courseware features an embedded narrative element which invites students to apply what they learn as they provide feedback to Jasmine Abrams, a young entrepreneur who wants to start, scale, and grow her own business. The courseware also contains many instructional resources designed to improve and enhance classroom instruction, including:


Quiz banks


Comprehensive lesson plans for multiple modalities, including a flipped classroom format

Lecture slides

Assignments, class projects and journal prompts 


Entrepreneurship Courseware

INCLUDES 1 cumulative project, 8-week and 16-week sample syllabi and course schedules

Case Studies
Lesson Plans
Lecture Slide Decks
Essay Questions

Table of


*Content is subject to change

Chapter 1

Developing the Entrepreneurship Mindset

Chapter 2

Understanding Start-up Decisions

Chapter 3

Building a Brand

Chapter 4

Legitimizing Your Business

Chapter 5

Building Value Within a Brand

Chapter 6

Marketing and Selling Your Brand

Chapter 7

Managing the Business of Your Brand

Chapter 8

Managing Your Business’ Finances

Chapter 9

Expanding Your Business

Chapter 10

Analyzing Business Success

About the Authors

Dr. Jen Riley

Dr. Jen Riley

Dr. Jen Riley is an Assistant Professor of Sales at Purdue University, where she specializes in both Sales and Marketing, and studies the intersection of technology in Professional Sales. Prior to entering academia, Dr. Riley was an award-winning entrepreneur and corporate marketing consultant. She is passionate about entrepreneurship education and loves finding innovative ways to engage students and help them discover their passions and talents.

Stuart Draper

Stuart Draper

Stuart Draper has taught hundreds of college students in digital marketing as an adjunct faculty member at Brigham Young University – Idaho. Before founding Stukent Inc., Draper founded the successful digital marketing agency Get Found First. He has hired, trained and mentored dozens of college students as online marketing interns and employees.

Request Free Instructor Access

A Stukent course consultant will verify you are an instructor and send you an email to set up your account.

Take a Look at the Bundle

Have your course consultant show you around the Introduction to Business courseware, simulation, and resources.

Fill Out the Order Form

When you’re ready to start using the courseware and simulation, a course consultant will help you fill out an order form.

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