Add Real-world Skills to Your Students' Resumes
The Stukent Market Research Simternship™ is a game-changing simulation for market research students. Created in partnership with both educators and industry professionals, Market Research Simternship™ gives students real-world skills they can add to their resumes.
Provide Hands-on Experience
In the Simternship, students complete a market research project from start to finish, from building surveys and moderators’ guides to creating a final report. What’s more, it’s done in a way that’s simple, digestible, and fun!
Spend More Time Teaching
The Market Research Simternship™ is completely auto-graded, so you can spend less time preparing and grading and more time helping students build valuable skills. This unique simulation shortens the learning curve and prepares students to compete in a growing job market.
Stukent Market Research Simternship™
Real-world Experience.
- Analyze a Focus Group Recording
- Identify Key Findings from Research
- Create Surveys
- Code Open-ended Survey Responses
- Visualize Data
Feels built-in, not bolted on
Micro Module: AI in Marketing
Included for FREE with any Stukent Marketing Simternship or courseware!
The Micro Module: AI in Marketing is designed to complement any marketing course. Whether you’re teaching marketing principles, digital marketing, SEO, social media, or other topics, this module adds powerful, up-to-date AI activities to your curriculum.
Stukent Simternships™:
Employ Students
in Career-Relevant Learning
A Stukent Simternship is a career-relevant, work-integrated learning experience that helps your students connect classroom concepts to real-world tasks.
In a Simternship, students become marketing managers, PR officers, entrepreneurs, SEO specialists, accountants, and more. They will interact with simulated supervisors and coworkers, perform realistic tasks, and build their confidence within the safety of a simulated environment.
Learning Objectives
- Analyze requests for proposal to determine research methodologies.
- Identify key findings from secondary and primary research.
- Build moderators’ guides for focus groups.
- Create survey instruments for gathering primary data.
- Calculate sample size estimates and identify sampling techniques.
- Select a sampling plan for data collection.
- Categorize open-ended survey responses using a code list.
- Identify study limitations based on a client’s target market and demographic survey responses.
- Select visuals for quantitative and qualitative survey data.
- Evaluate cross-tabulations to identify segment differences.
Market Research Essentials Digital Courseware
Prepare Your Students to Compete in the Industry
Understanding how to properly conduct market research is a fundamental part of any marketing strategy. In this course, students will learn the process of conducting market research from start to finish, including how to effectively present and communicate the results. With the need for professionals in market research increasing each year, students will be prepared for the industry as they go through this course.
Market Research Essentials takes an in-depth look at each step in the market research process. Students will get a clear understanding of how to conduct primary and secondary research, how to analyze the data, and much more.
Table of Contents
Chapter 1 – The Purpose of Market Research
Chapter 2 – Defining the Research Objective
Chapter 3 – Internal Secondary Research
Chapter 4 – External Secondary Research
Chapter 5 – Qualitative Primary Research
Chapter 6 – Quantitative Primary Research
Chapter 7 – Quantitative Primary Research Application
Chapter 8 – Sampling Techniques
Chapter 9 – Fielding Studies
Chapter 10 – Descriptive Data Analysis
Chapter 11 – Inferential Data Analysis
Chapter 12 – Communicating Results
Market Research Essentials Videos
These pre-recorded video lectures for Market Research Essentials can save you hours of prep time. Presented by the author, Steven Stromp, these videos present the key concepts of market research, including its purpose, secondary research, qualitative primary research, survey development, sampling techniques, survey distribution, data analysis, and communicating research results.
Hands-on Learning without the Hassle
Stukent Simternships integrate with your favorite LMS platforms
Single Sign-on
Grade Book Syncing
Deep Linking
Rostering
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