Market Research Bundle

Spend Less Time Grading and More Time Teaching

Allow Your Students to Experience the Market Research Process from Beginning to End

Add Real-world Skills to Your Students' Resumes

Mimic Market Research is a game-changing simulation for market research students. Created in partnership with both educators and industry professionals, Mimic Market Research gives students real-world skills they can add to their resumes.

Provide Hands-on Experience

In the simulation, students complete a market research project from start to finish, from building surveys and moderators’ guides to creating a final report. What’s more, it’s done in a way that’s simple, digestible, and fun!

Spend More Time Teaching

Mimic Market Research is completely auto-graded, so you can spend less time preparing and grading and more time helping students build valuable skills. This unique simulation shortens the learning curve and prepares students to compete in a growing job market.

Mimic Market Research Simulation

market research focus group

Analyze a Focus Group Recording

Identify Key Findings
from Research

Create Surveys

Code Open-ended
Survey Responses

Visualize Data

Learning Objectives

  • Analyze requests for proposal to determine research methodologies.
  • Identify key findings from secondary and primary research.
  • Build moderators’ guides for focus groups.
  • Create survey instruments for gathering primary data.
  • Calculate sample size estimates and identify sampling techniques.
  • Select a sampling plan for data collection.
  • Categorize open-ended survey responses using a code list.
  • Identify study limitations based on a client’s target market and demographic survey responses.
  • Select visuals for quantitative and qualitative survey data.
  • Evaluate cross-tabulations to identify segment differences.
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Market Research Essentials Digital Courseware

Prepare Your Students to Compete in the Industry

Understanding how to properly conduct market research is a fundamental part of any marketing strategy. In this course, students will learn the process of conducting market research from start to finish, including how to effectively present and communicate the results. With the need for professionals in market research increasing each year, students will be prepared for the industry as they go through this course.

Market Research Essentials takes an in-depth look at each step in the market research process. Students will get a clear understanding of how to conduct primary and secondary research, how to analyze the data, and much more.

Table of Contents

Marketing Principles Simulation

Chapter 1 – The Purpose of Market Research

Chapter 2 – Defining the Research Objective

Chapter 3 – Secondary Research

Chapter 4 – Qualitative Primary Research

Chapter 5 – Survey Development

Chapter 6 – Sampling Techniques

Chapter 7 – Survey Distribution

Chapter 8 – Descriptive Data Analysis

Chapter 9 – Inferential Data Analysis

Chapter 10 – Communicating Results

Simplify Education

with LMS Integration

Single Sign-on   |   Rostering   |   Grade Book Syncing​  |  Deep Linking

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Available Fall 2023

It’s Easy to Get Started

Request Free Instructor Access

A Stukent course consultant will verify you’re an instructor and send you an email to set up your account.

Take a Look at the Bundle

To make sure you don’t miss any features, we suggest you have a course consultant show you the digital courseware and simulation.

Fill Out Order Form

A course consultant will help you fill out an order form when you’re ready to start using the bundle.