Market Research Essentials
Prepare Your Students to Compete in the Industry
Understanding how to properly conduct market research is a fundamental part of any marketing strategy. In this course, students will learn the process of conducting market research from start to finish, including how to effectively present and communicate the results. With the need for professionals in market research increasing each year, students will be prepared for the industry as they go through this course.
Market Research Essentials takes an in-depth look at each step in the market research process. Students will get a clear understanding of how to conduct primary and secondary research, how to analyze the data, and much more.
Table of Contents
Chapter 1 – The Purpose of Market Research
Chapter 2 – Defining the Research Objective
Chapter 3 – Secondary Research
Chapter 4 – Qualitative Primary Research
Chapter 5 – Survey Development
Chapter 6 – Sampling Techniques
Chapter 7 – Survey Distribution
Chapter 8 – Data Analysis
Chapter 9 – Communicating Results