Marketing Principles Bundle

The #1 Courseware for Marketing Principles, No Matter the Class Size

The Ideal Approach to Incorporating Core Marketing Concepts and Real-World Application Into Your Course.

The Marketing Principles Bundle

Whether you teach a small class or an overflowing lecture hall, the Modern Marketing Principles E-textbook, Mimic Marketing Principles simulation and Video Case Studies are the ideal approach to incorporating core marketing concepts and real-world application into your course. 

Mimic Marketing Principles Simulation


Spend less time grading and more time helping students build valuable skills. This unique simulation gives students hands-on experience, shortens the learning curve, and prepares them to compete in a growing job market.

What Will Your Students Learn?

  • Performing primary and secondary research

  • Managing a budget

  • Developing a positioning statement

  • Selecting a product and setting pricing

  • Creating an advertising mix and promotions plan

  • Setting up distribution channels

  • Analyzing sales data to optimize pricing, ad spending, and distribution

This simulation is worth its weight in gold. I was able to test Mimic Marketing Principles in my class this semester and it is amazing. It breathes new life into your lectures and brings the terms, concepts, and vocabulary to life. Students are no longer memorizing concepts to pass the test but they are using learning the concepts and being forced to make "real-life" scenario-based decisions that they will be using every day in their professional career.​
Jack LaBaugh
Professor of Marketing

Bring the 4 Ps of Marketing to Life

Students get practice launching a new product and making all of the critical marketing decisions, including selecting a product, setting a price, creating promotions, managing ad spend, and working with distributors. What’s more, it’s done in a way that’s simple, digestible—and fun!

Pick a New Product to Launch

Strategically Select and Optimize Pricing

Practice Product Placement through Distribution Channels

Create and Execute a Promotion Plan

Modern Marketing Principles E-Textbook

Current and Core Concepts

Modern Marketing Principles gives students up-to-date content framed with marketing trends that industry professionals use every day. Updated every year, the textbook keeps your curriculum current in the changing marketing landscape. 

Hands-on, Practical Skills

This courseware is packed with relatable, real-world examples. It is guaranteed to provide your students with the opportunity to improve and practice their marketing skills.

Academic and Industry Perspective

Authors Kinda Wilson and Jerry Rackley draw on experience as both educators and marketing professionals. Both are marketing instructors at Oklahoma State University.

Video Case Studies

Real-world Cases

The Stukent Video Case Studies let students put their learning to the test as they face real marketing problems experienced by actual businesses. 

Increased Student Engagement

Students have opportunities to learn from one another as they engage in discussions on how to solve the struggles posed in the Video Case Studies.

Compatible with Varying Class Sizes

Whether your principles of marketing course has 10 students or 300, the Video Case Studies provide practical learning opportunities.

Table of Contents


Chapter 1 – Introduction to Marketing

Chapter 2 – Marketing Research

Chapter 3 – Segmentation and Target Marketing

Chapter 4 – Positioning

Chapter 5 – The Buyer Behavior Process

Chapter 6 – Introduction to Product Management

Chapter 7 – Services Marketing

Chapter 8 – Brands and Brand Management

Chapter 9 – Retail

Chapter 10 – Pricing Products and Services

Chapter 11 – Promotions Overview and Focus on Advertising

Chapter 12 – Digital Marketing and SEO

Chapter 13 – Social Media Marketing

Chapter 14 – Distributing Products

Chapter 15 – The Marketing Environment

Chapter 16 – The Marketing Plan and Analytics Process

About the Authors

Kinda Wilson

Kinda Wilson

Wilson is a marketing instructor at the Spears School of Business at Oklahoma State University. Her marketing and business experience ranges from working with corporations and nonprofits to founding three start-up companies, one of which was named Top Ten Innovative Startup Company for the 2014 Oklahoma Entrepreneurship Awards. Wilson is a teacher at heart and is passionate about bringing these business and marketing concepts to life for her students. She was recently awarded the 2017 Excellence in Teaching/Training award by the United States Distance Learning Association (USDLA). Wilson is also an author and TEDx speaker and resides in Tulsa, Oklahoma.

Jerry Rackley, MBA

Jerry Rackley, MBA

Rackley is Executive-in-Residence in the Marketing and International Business department at the Spears School of Business, Oklahoma State University. He recently earned his MBA in Marketing with Honors from Southeastern Oklahoma State University. His diverse marketing background includes 35 years of experience at some of the world’s largest companies, as well as many start-up organizations. He continues to serve as a marketing consultant, which enables him to bring a rich, current, and practical marketing perspective into the classroom. Rackley is the author of Marketing Analytics Roadmap: Methods, Metrics, and Tools. He resides in Stillwater, Oklahoma.

It’s Easy to Get Started

Request Free Instructor Access

A Stukent course consultant will verify you’re an instructor and send you an email to set up your account.

Take a Look at the Courseware

To make sure you don’t miss any features, we suggest you have a course consultant show you around the courseware.

Fill Out Order Form

A course consultant will help you fill out an order form when you’re ready to start using the courseware.

Be the first to exclusively preview FOUR new simulations!

Come see how the new Stukent products can empower you as a teacher and change the future for your students.

** Live Launch Event **

March 19th, 2021