Market Research Simternship™

First-in-the-world Market Research Simulation

A More Engaging Way to Teach Market Research

Add Real-world Skills to Your Students' Resumes

Mimic Market Research is a game-changing simulation for market research students. Created in partnership with both educators and industry professionals, Mimic Market Research gives students real-world skills they can add to their resumes.

Provide Hands-on Experience

In the simulation, students complete a market research project from start to finish, from building surveys and moderators’ guides to creating a final report. What’s more, it’s done in a way that’s simple, digestible, and fun!

Spend More Time Teaching

Mimic Market Research is completely auto-graded, so you can spend less time preparing and grading and more time helping students build valuable skills. This unique simulation shortens the learning curve and prepares students to compete in a growing job market.

Stukent's

Market Research Simulation

Real-world Experience.

  • Analyze a Focus Group Recording​
  • Identify Key Findings from Research​
  • Create Surveys
  • Code Open-ended Survey Responses
  • Visualize Data

Learning Objectives

  • Analyze requests for proposal to determine research methodologies.
  • Identify key findings from secondary and primary research.
  • Build moderators’ guides for focus groups.
  • Create survey instruments for gathering primary data.
  • Calculate sample size estimates and identify sampling techniques.
  • Select a sampling plan for data collection.
  • Categorize open-ended survey responses using a code list.
  • Identify study limitations based on a client’s target market and demographic survey responses.
  • Select visuals for quantitative and qualitative survey data.
  • Evaluate cross-tabulations to identify segment differences.
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Stukent Simternships™ — Redefine Business Education

Redefine hands-on education with a Stukent Simternship™! A Simternship goes beyond your average business simulation, giving your students the opportunity to put the concepts you’re teaching them to work.

A Stukent Simternship packs months of role-specific training into a single semester. Your students will step into real-world positions, allowing them to gain experience, master marketable skills, increase their knowledge retention, and yes, even make mistakes in a low-risk environment.

With Stukent Simternships, your students get a powerful, resume-worthy experience, while you get a hassle-free semester. Talk to a Stukent course consultant today to see how a Simternship can transform your classroom!

It’s Easy to Get Started

Simplify Education

with LMS Integration

Single Sign-on   |   Rostering   |   Grade Book Syncing​  |  Deep Linking

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