Mimic Market Research

First-in-the-world Market Research Simulation

A More Engaging Way to Teach Market Research

Add Real-world Skills to Your Students' Resumes

Mimic Market Research is a game-changing simulation for market research students. Created in partnership with both educators and industry professionals, Mimic Market Research gives students real-world skills they can add to their resumes.

Provide Hands-on Experience

In the simulation, students complete a market research project from start to finish, from building surveys and moderators’ guides to creating a final report. What’s more, it’s done in a way that’s simple, digestible, and fun!

Spend More Time Teaching

Mimic Market Research is completely auto-graded, so you can spend less time preparing and grading and more time helping students build valuable skills. This unique simulation shortens the learning curve and prepares students to compete in a growing job market.
market research focus group

Analyze a Focus Group Recording

Identify Key Findings from Research

Create Surveys

Code Open-ended Survey Responses

Visualize Data

Learning Objectives

  • Analyze requests for proposal to determine research methodologies.
  • Identify key findings from secondary and primary research.
  • Build moderators’ guides for focus groups.
  • Create survey instruments for gathering primary data.
  • Calculate sample size estimates and identify sampling techniques.
  • Select a sampling plan for data collection.
  • Categorize open-ended survey responses using a code list.
  • Identify study limitations based on a client’s target market and demographic survey responses.
  • Select visuals for quantitative and qualitative survey data.
  • Evaluate cross-tabulations to identify segment differences.
DMA landing page-05

It’s Easy to Get Started

LMS Integration Available

Single Sign-on   |   Rostering   |   Grade Book Syncing​


Request Free Instructor Access

A Stukent course consultant will verify that you are an instructor and send you an email to set up your account.

Take a Look at the Simulation

To make sure you don’t miss any important features, we suggest having a course consultant show you around the Mimic Market Research simulation.

Fill Out an Order Form

A course consultant will help you fill out an order form when you’re ready to start using the simulation.