Market Research Simternship™

First-in-the-world Market Research Simulation

A More Engaging Way to Teach Market Research

Add Real-world Skills to Your Students' Resumes

Mimic Market Research is a game-changing simulation for market research students. Created in partnership with both educators and industry professionals, Mimic Market Research gives students real-world skills they can add to their resumes.

Provide Hands-on Experience

In the simulation, students complete a market research project from start to finish, from building surveys and moderators’ guides to creating a final report. What’s more, it’s done in a way that’s simple, digestible, and fun!

Spend More Time Teaching

Mimic Market Research is completely auto-graded, so you can spend less time preparing and grading and more time helping students build valuable skills. This unique simulation shortens the learning curve and prepares students to compete in a growing job market.

Stukent's

Market Research Simulation

Real-world Experience.

  • Analyze a Focus Group Recording​
  • Identify Key Findings from Research​
  • Create Surveys
  • Code Open-ended Survey Responses
  • Visualize Data

Learning Objectives

  • Analyze requests for proposal to determine research methodologies.
  • Identify key findings from secondary and primary research.
  • Build moderators’ guides for focus groups.
  • Create survey instruments for gathering primary data.
  • Calculate sample size estimates and identify sampling techniques.
  • Select a sampling plan for data collection.
  • Categorize open-ended survey responses using a code list.
  • Identify study limitations based on a client’s target market and demographic survey responses.
  • Select visuals for quantitative and qualitative survey data.
  • Evaluate cross-tabulations to identify segment differences.
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Stukent Simternships™:

Employ Students
in Career-Relevant Learning

A Stukent Simternship is a career-relevant, work-integrated learning experience that helps your students connect classroom concepts to real-world tasks.

In a Simternship, students become marketing managers, PR officers, entrepreneurs, SEO specialists, accountants, and more. They will interact with simulated supervisors and coworkers, perform realistic tasks, and build their confidence within the safety of a simulated environment.

It’s Easy to Get Started

Hands-on Learning Without the Hassle

Stukent Simternships Integrate with Your Favorite LMS Platforms

Single Sign-On

Grade Book Syncing

Deep Linking

Rostering

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