Intro to Business Bundle

One-on-One Instruction Designed for the Lecture Hall

Scaling Courseware that Helps Students Master the Fundamentals of Business

COURSEWARE & SIMULATIONS MAKE

An Extraordinary Introduction To Foundational Business Theories

Get back to the business of teaching!

The Intro to Business Bundle packs time-saving, resource-rich courseware with a powerful hands-on simulation for students.
With annually-updated materials created by educators and industry experts, the Intro to Business Bundle is a better business class, built with you in mind.

Bridge the Theory-Practice Gap

Stukent’s Intro to Business Simternship

intro to business simulation

Hands-on Learning Without Limits

The Intro to Business Simternship gives students hands-on, educational experiences with essential business practices.

Key Simulation Learning Objectives

In This Simulation, Your Students Will …

Stukent Simternships™:

Employ Students
in Career-Relevant Learning

A Stukent Simternship is a career-relevant, work-integrated learning experience that helps your students connect classroom concepts to real-world tasks.

In a Simternship, students become marketing managers, PR officers, entrepreneurs, SEO specialists, accountants, and more. They will interact with simulated supervisors and coworkers, perform realistic tasks, and build their confidence within the safety of a simulated environment.

Bridge the Theory-Practice Gap
with a Simternship

Connecting your course content to students’ real-world internship experiences can be daunting. Skip the hassle and stress! Implement a Simternship in your course to align hands-on experience with your learning objectives, course materials, and assessments.

Hands-on Learning Without the Hassle

Stukent Simternships Integrate with Your Favorite LMS Platforms

Single Sign-On

Grade Book Syncing

Deep Linking

Rostering

Practice, Meet Pedagogy

Pair Your Simternship With Stukent Courseware

Stukent courseware aligns with your Simternship, giving your students a solid foundation for success.

Stukent Courseware

The Tools You Need to
Foster Student Success

Stukent courseware goes beyond the limitations of the printed textbook, pairing powerful instructional resources for you with an annually updated, concise text for students.

An Authoritative Text + Robust Instructional Resources

Introduction to Business

Hands-on learning and hassle-free teaching, guaranteed. “Introduction to Business: Best Practices & Emerging Trends” is packed with resources designed for educators, by educators. With case studies, lesson plans, lecture slide decks, and essay questions, this courseware saves you valuable time and keeps your curriculum on the industry’s leading edge.

Best of all, “Introduction to Business: Best Practices & Emerging Trends” is easy to implement in your curriculum, allowing you to focus on what matters most: Your students.

What’s Inside

Table of Contents

Select a chapter to view the learning objectives.

Define what a business is and describe established and modern business models.
Reflect on the importance of redefining failure, success, and developing resilience while identifying how emotions impact business reality.
Demonstrate how to be an active listener, gain rapport, and adapt communication efforts based on social styles.
Interpret the value of people for business and illustrate best practices by businesses that are loved by their employees.
Define operations management and its roles.
Identify what a supply chain is, along with its components and benefits, key performance indicators, and sustainability practices.
Articulate what a value proposition is and how the sales function supports a business.
Define marketing, where it takes place, and describe the elements of a marketing strategy.

Describe a digital presence and assess the impact of content and digital platforms.

Define accounting, its benefits, and explain the importance of using accounting frameworks for financial statements.

Differentiate between debt and equity financing, and compare and contrast different sources of funding.

Describe the differences between managers and leaders, and compare different styles of leadership and decision-making.

 

Define economics and how it impacts various markets, countries and governments so they can grow at a sustainable rate.

Explore the history of information systems. Define information systems and how companies use data and information to meet strategy goals.

200+ Embedded Educator Resources

Everything You Need to Teach
Your Best Course

Trusted by Teachers, Endorsed by Employers

Why Educators Love Stukent

Don’t just take it from us — here’s what high school and
higher education instructors say about our simulations and courseware.

Indi E.Student at Washington State University
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Stukent has been helping me develop and grow strong business skills. Giving me fun, hands-on, yet challenging tasks that follow along with what I am learning in the classroom really helps me comprehend everything that I need to know.
Yehor S.Student at WSU Vancouver
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Stukent's courseware has been a transformative journey, enriching my academic experience and shaping my career aspirations in the business field. Its immersive simulations, collaborative environment, and emphasis on practicality have expanded my skill set and instilled in me the confidence to navigate the complexities of the professional world. Through its multifaceted approach, Stukent offers a dynamic learning environment that caters to diverse learning styles and fosters collaboration among peers.
Hannah H.Student at Baylor Univeristy
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The reading material boosted my confidence and helped me gain an understanding of each concept we focused on. From supply chain management all the way to finance and accounting, my comprehension has grown and helped me develop a greater appreciation for the business world.
EducatorUniversity of Michigan
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I discovered Stukent through colleagues and have been using it for the past few years as the certification component for my CTE classes. My advisory committee was blown away at the realness of the simulation and the lesson components. I have even had students contact me to thank me after graduating to tell me how similar the simulation is to their actual jobs in social media.
Traci B.Educator at Rhodes State College
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The simulation itself is motivating for students. Once my students complete the first round, they are hooked!
Kristina M.Educator at Eckerd College
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I am currently using Stukent courseware in all the classes that I am teaching at Eckerd College. What I really like about Stukent courseware is its ease of use for both, the instructor and the students. The simulations are a great way to apply theory from the book to practice. I always hear from my students that they enjoy doing the simulation and that it helps them understand how to apply the material that we take in class to a real-life example. Simulations provide that important experiential learning component that is critical for the development of the necessary skills that students need when being on the job market.

About The Authors

Laura Munoz

Laura Muñoz, Ph.D.

Associate Professor of Marketing at the University of Dallas

Laura Muñoz is an award-winning author who serves as an Associate Professor of Marketing at the University of Dallas. She received her Ph.D. in Business Administration from the University of Texas-Pan American (AACSB accredited, now UT-Rio Grande Valley). She attended the Case Method Workshop at Harvard Business School and the Negotiation Seminar: Dealing with Difficult People at Harvard Law School. She has over fifteen years of experience teaching marketing, entrepreneurship, and professional selling courses and is an international educational speaker and consultant for businesses and universities.

Her research has been published in leading journals such as the Journal of Business and Industrial Marketing, Journal of Personal Selling and Sales Management, Journal of Marketing Education, Marketing Management Journal, Marketing Education Review, and The Journal of Business & Entrepreneurship to mention a few. Some of her awards include the 2021 Best Paper in the Education track and the 2020 Best Paper in the Sales and Sales Management track at the Society for Marketing Advances Annual Conference, the 2019 Outstanding Researcher and the 2017 Engagement Award at the University of Dallas’ College of Business, and the 2015-2017 Outstanding Service Awards at the National Conference in Sales Management.

Read More

Rich Miller, DBA

Associate Professor of Operations Management at the University of Dallas

Rich Miller is an award-winning author and an Associate Professor of Operations Management at the University of Dallas. He received his Doctorate in Business Administration (DBA) from Cleveland State University in Operations and Supply Chain Management in 2010. Before earning his DBA, he held several engineering positions at Tier 1 suppliers to Honda, Toyota, Ford, and General Motors. In his almost 20 years of teaching experience, he has taught Intro to Business, Finite Math, Statistics, Operations Management, Lean Systems, and Sustainable Supply Chain Management.

His research has been published in leading journals, such as the Journal of Business and Industrial Marketing, Journal of Management Education, Journal of Marketing Education, Operations Management Education Review, and The Journal of Business & Entrepreneurship to mention a few. In 2016 he received the Fritz Roethlisberger Award for the best paper in the Journal of Management Education for the article “Getting to the root of the problem: Using problem-solving and collective reflection to improve learning outcomes.” He has also received the Best Paper in the Sales Management track at the 2020 Society for Marketing Advances Annual Conference. In 2015 he was awarded the Haggerty Teaching Award at the University of Dallas.

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One Platform. Hundreds of Resources. Unlimited Possibilities.

Additional Resources for Creating a Great Course

Annual Updates

Stukent courseware are updated annually to keep your instructional materials on the cutting edge of your industry.

Support for Students

Anyone who uses Stukent courseware automatically has access to Stukent's support team to answer any technical inquiries.

Blog

Stay current with blogs about hot topics in the industry.

Stukent Events

Join us for webinars from industry professionals, Stukent authors, professors, and more!

Experiential Learning

How Virtual Work-Integrated Learning Can Help Educators Overcome Today’s Instructional Challenges

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Courseware & Simulations Make

An Extraordinary Introduction
to Foundational Business Theories

Get back to the business of teaching!

The Intro to Business Bundle packs time-saving, resource-rich courseware with a powerful hands-on simulation for students. With annually-updated materials created by educators and industry experts, the Intro to Business Bundle is a better business class, built with you in mind.

Intro to business Textbook and Simulation
intro to business simulation

Intro to Business

Simternship™

Ready. Set. Learn.

The Intro to Business Simternship gives students hands-on, educational experiences with essential business practices. Students enter a rotational program at the fictional company, Buhi Supply Co., and work in the human resources, supply chain, sales, marketing, and finance departments.

Articulating value propositions
Building a strong supply chain
Attracting top talent
Managing operations
Creating effective marketing strategies
Securing business financing

Key Simulation Learning Objectives

Over sixteen unique rounds, students will:

Intro to Business learning objectives
Simternship

Stukent Simternships™ — Redefine Business Education

Redefine hands-on education with a Stukent Simternship™! A Simternship goes beyond your average business simulation, giving your students the opportunity to put the concepts you’re teaching them to work.

A Stukent Simternship packs months of role-specific training into a single semester. Your students will step into real-world positions, allowing them to gain experience, master marketable skills, increase their knowledge retention, and yes, even make mistakes in a low-risk environment.

With Stukent Simternships, your students get a powerful, resume-worthy experience, while you get a hassle-free semester. Talk to a Stukent course consultant today to see how a Simternship can transform your classroom!

Traditional textbooks can’t keep pace with the industry,

but our courseware can.

With annually-updated resources, including lesson plans and case studies, Introduction to Business:
Best Practices & Emerging Trends will always be current.

Introduction to Business Courseware

A Curriculum that Means Business

Hands-on learning and hassle-free teaching, guaranteed. “Introduction to Business: Best Practices & Emerging Trends” is packed with resources designed for educators, by educators. With case studies, lesson plans, lecture slide decks, and essay questions, this courseware saves you valuable time and keeps your curriculum on the industry’s leading edge.

Best of all, “Introduction to Business: Best Practices & Emerging Trends” is easy to implement in your curriculum, allowing you to focus on what matters most: Your students.

Expand your

Definition of Courseware

Updated every year

with lifetime access for students

100+ resources

Case studies, lecture slides, exams, lesson plans and more

Stukent Support Team

with a 96% customer service satisfaction rating

Table of Contents & Key Learning Objectives

Intro to business simulation

Chapter 1: What is a Business?

Define what a business is and describe established and modern business models.

Chapter 2: Thriving in Business

Reflect on the importance of redefining failure, success, and developing resilience while identifying how emotions impact business reality.

Chapter 3: Communicating in Business

Demonstrate how to be an active listener, gain rapport, and adapt communication efforts based on social styles.

Chapter 4: Hiring and Retaining People

Interpret the value of people for business and illustrate best practices by businesses that are loved by their employees.

Chapter 5: Competing with Operations Management

Define operations management and its roles.

Chapter 6: Building a Strong Supply Chain

Identify what a supply chain is, along with its components and benefits, key performance indicators, and sustainability practices.

Chapter 7: Selling Value

Articulate what a value proposition is and how the sales function supports a business.

Chapter 8: Marketing the Business

Define marketing, where it takes place, and describe the elements of a marketing strategy.

Intro to Business bundle
Intro to Business bundle

Chapter 9: Setting and Maintaining a Digital Presence

Describe a digital presence and assess the impact of content and digital platforms.

Chapter 10: Accounting the Business Value

Define accounting, its benefits, and explain the importance of using accounting frameworks for financial statements.

Chapter 11: Financing the Business

Differentiate between debt and equity financing, and compare and contrast different sources of funding.

Chapter 12: Managing and Leading for Success

Describe the differences between managers and leaders, and compare different styles of leadership and decision-making.

Chapter 13: Understanding the Economy

Define economics and how it impacts various markets, countries and governments so they can grow at a sustainable rate.

Bonus Chapter 14: Leading with Information Systems

Explore the history of information systems. Define information systems and how companies use data and information to meet strategy goals.

Includes 1 Course Syllabus With

Case Studies
0
Lesson Plans
0
Lecture Slide Decks
0
Essay Questions
0
Help students master the fundamentals of business

ABOUT

THE AUTHORS

Laura Munoz

Laura Muñoz, Ph.D.

Laura Muñoz is an award-winning author who serves as an Associate Professor of Marketing at the University of Dallas. She received her Ph.D. in Business Administration from the University of Texas-Pan American (AACSB accredited, now UT-Rio Grande Valley). She attended the Case Method Workshop at Harvard Business School and the Negotiation Seminar: Dealing with Difficult People at Harvard Law School. She has over fifteen years of experience teaching marketing, entrepreneurship, and professional selling courses and is an international educational speaker and consultant for businesses and universities.

Her research has been published in leading journals such as the Journal of Business and Industrial Marketing, Journal of Personal Selling and Sales Management, Journal of Marketing Education, Marketing Management Journal, Marketing Education Review, and The Journal of Business & Entrepreneurship to mention a few. Some of her awards include the 2021 Best Paper in the Education track and the 2020 Best Paper in the Sales and Sales Management track at the Society for Marketing Advances Annual Conference, the 2019 Outstanding Researcher and the 2017 Engagement Award at the University of Dallas’ College of Business, and the 2015-2017 Outstanding Service Awards at the National Conference in Sales Management.

Rich Miller

Rich Miller, DBA

Rich Miller is an award-winning author and an Associate Professor of Operations Management at the University of Dallas. He received his Doctorate in Business Administration (DBA) from Cleveland State University in Operations and Supply Chain Management in 2010. Before earning his DBA, he held several engineering positions at Tier 1 suppliers to Honda, Toyota, Ford, and General Motors. In his almost 20 years of teaching experience, he has taught Intro to Business, Finite Math, Statistics, Operations Management, Lean Systems, and Sustainable Supply Chain Management.

His research has been published in leading journals, such as the Journal of Business and Industrial Marketing, Journal of Management Education, Journal of Marketing Education, Operations Management Education Review, and The Journal of Business & Entrepreneurship to mention a few. In 2016 he received the Fritz Roethlisberger Award for the best paper in the Journal of Management Education for the article “Getting to the root of the problem: Using problem-solving and collective reflection to improve learning outcomes.” He has also received the Best Paper in the Sales Management track at the 2020 Society for Marketing Advances Annual Conference. In 2015 he was awarded the Haggerty Teaching Award at the University of Dallas.

Related Courses

Take Supply Chain Theory Beyond The Page

Help Students Master the Fundamentals of Business

How to Start, Grow, and Scale a Business

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Refresh your Introductory Business course next semester

Stukent has you covered with everything you need! Download your free Introduction to Business sample syllabus to review, copy, and customize 👇