Courseware & Simulations Make
An Extraordinary Introduction
to Foundational Business Theories
Get back to the business of teaching!
The Intro to Business Bundle packs time-saving, resource-rich courseware with a powerful hands-on simulation for students. With annually-updated materials created by educators and industry experts, the Intro to Business Bundle is a better business class, built with you in mind.
Intro to Business
Simternship™
Ready. Set. Learn.
The Intro to Business Simternship gives students hands-on, educational experiences with essential business practices. Students enter a rotational program at the fictional company, Buhi Supply Co., and work in the human resources, supply chain, sales, marketing, and finance departments.
Key Simulation Learning Objectives
Over sixteen unique rounds, students will:
- Perform supply chain tasks
- Forecast
- Choose retailers to maximize profit
- Allocate ad spending
- Identify top candidates for open positions
- Articulate value propositions
- Secure business financing
- Create effective marketing
- and more
Stukent Simternships™ — Redefine Business Education
Redefine hands-on education with a Stukent Simternship™! A Simternship goes beyond your average business simulation, giving your students the opportunity to put the concepts you’re teaching them to work.
A Stukent Simternship packs months of role-specific training into a single semester. Your students will step into real-world positions, allowing them to gain experience, master marketable skills, increase their knowledge retention, and yes, even make mistakes in a low-risk environment.
With Stukent Simternships, your students get a powerful, resume-worthy experience, while you get a hassle-free semester. Talk to a Stukent course consultant today to see how a Simternship can transform your classroom!
Traditional textbooks can’t keep pace with the industry,
but our courseware can.
With annually-updated resources, including lesson plans and case studies, Introduction to Business:
Best Practices & Emerging Trends will always be current.
Introduction to Business Courseware
A Curriculum that Means Business
Hands-on learning and hassle-free teaching, guaranteed. “Introduction to Business: Best Practices & Emerging Trends” is packed with resources designed for educators, by educators. With case studies, lesson plans, lecture slide decks, and essay questions, this courseware saves you valuable time and keeps your curriculum on the industry’s leading edge.
Best of all, “Introduction to Business: Best Practices & Emerging Trends” is easy to implement in your curriculum, allowing you to focus on what matters most: Your students.
Expand your
Definition of Courseware
Updated every year
with lifetime access for students
100+ resources
Case studies, lecture slides, exams, lesson plans and more
Stukent Support Team
with a 96% customer service satisfaction rating
Table of Contents & Key Learning Objectives
Chapter 1: What is a Business?
Define what a business is and describe established and modern business models.
Chapter 2: Thriving in Business
Reflect on the importance of redefining failure, success, and developing resilience while identifying how emotions impact business reality.
Chapter 3: Communicating in Business
Demonstrate how to be an active listener, gain rapport, and adapt communication efforts based on social styles.
Chapter 4: Hiring and Retaining People
Interpret the value of people for business and illustrate best practices by businesses that are loved by their employees.
Chapter 5: Competing with Operations Management
Define operations management and its roles.
Chapter 6: Building a Strong Supply Chain
Identify what a supply chain is, along with its components and benefits, key performance indicators, and sustainability practices.
Chapter 7: Selling Value
Articulate what a value proposition is and how the sales function supports a business.
Chapter 8: Marketing the Business
Define marketing, where it takes place, and describe the elements of a marketing strategy.
Chapter 9: Setting and Maintaining a Digital Presence
Describe a digital presence and assess the impact of content and digital platforms.
Chapter 10: Accounting the Business Value
Define accounting, its benefits, and explain the importance of using accounting frameworks for financial statements.
Chapter 11: Financing the Business
Differentiate between debt and equity financing, and compare and contrast different sources of funding.
Chapter 12: Managing and Leading for Success
Describe the differences between managers and leaders, and compare different styles of leadership and decision-making.
Chapter 13: Understanding the Economy
Define economics and how it impacts various markets, countries and governments so they can grow at a sustainable rate.
Bonus Chapter 14: Leading with Information Systems
Explore the history of information systems. Define information systems and how companies use data and information to meet strategy goals.
ABOUT
THE AUTHORS
Laura Muñoz, Ph.D.
Laura Muñoz is an award-winning author who serves as an Associate Professor of Marketing at the University of Dallas. She received her Ph.D. in Business Administration from the University of Texas-Pan American (AACSB accredited, now UT-Rio Grande Valley). She attended the Case Method Workshop at Harvard Business School and the Negotiation Seminar: Dealing with Difficult People at Harvard Law School. She has over fifteen years of experience teaching marketing, entrepreneurship, and professional selling courses and is an international educational speaker and consultant for businesses and universities.
Her research has been published in leading journals such as the Journal of Business and Industrial Marketing, Journal of Personal Selling and Sales Management, Journal of Marketing Education, Marketing Management Journal, Marketing Education Review, and The Journal of Business & Entrepreneurship to mention a few. Some of her awards include the 2021 Best Paper in the Education track and the 2020 Best Paper in the Sales and Sales Management track at the Society for Marketing Advances Annual Conference, the 2019 Outstanding Researcher and the 2017 Engagement Award at the University of Dallas’ College of Business, and the 2015-2017 Outstanding Service Awards at the National Conference in Sales Management.
Rich Miller, DBA
Rich Miller is an award-winning author and an Associate Professor of Operations Management at the University of Dallas. He received his Doctorate in Business Administration (DBA) from Cleveland State University in Operations and Supply Chain Management in 2010. Before earning his DBA, he held several engineering positions at Tier 1 suppliers to Honda, Toyota, Ford, and General Motors. In his almost 20 years of teaching experience, he has taught Intro to Business, Finite Math, Statistics, Operations Management, Lean Systems, and Sustainable Supply Chain Management.
His research has been published in leading journals, such as the Journal of Business and Industrial Marketing, Journal of Management Education, Journal of Marketing Education, Operations Management Education Review, and The Journal of Business & Entrepreneurship to mention a few. In 2016 he received the Fritz Roethlisberger Award for the best paper in the Journal of Management Education for the article “Getting to the root of the problem: Using problem-solving and collective reflection to improve learning outcomes.” He has also received the Best Paper in the Sales Management track at the 2020 Society for Marketing Advances Annual Conference. In 2015 he was awarded the Haggerty Teaching Award at the University of Dallas.
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An Engaging Business Simulation & Foundational Business Theories Packed in One Supercharged Bundle
Mimic Intro to Business simulation + "Intro to Business" courseware
Mimic Intro to Business Simulation
Ready. Set. Learn. The Mimic Intro to Business simulation gives students hands-on, educational experiences with essential business practices. Students enter a rotational program at the fictional company, Buhi Supply Co., and work in the human resources, supply chain, sales, marketing, and finance departments.
Key Simulation Learning Objectives:
Establish recruitment strategies to increase high-quality applicants.
Select employee benefits to improve employee satisfaction.
Identify ideal candidates for open positions.
Allocate inventory among retailers.
Replace product components to decrease production costs.
Choose on-brand retailers to maximize profit.
Create value propositions and record elevator pitches.
Provide constructive feedback for elevator pitches.
Address buyer objections.
Recommend buyer personas that align with marketing strategies.
Recommend marketing concepts to target buyer personas.
Create positioning statements that target buyer personas.
Allocate ad spend for marketing campaigns.
Forecast operating income.
Calculate break-evens for and select ideal investments and promotions.
Answer questions regarding business concepts.
All-new Intro to Business Courseware
Table of Contents & Key Learning Objectives
Chapter 1: What is a Business?
Define what a business is and describe established and modern business models.
Chapter 2: Thriving in Business
Reflect on the importance of redefining failure, success, and developing resilience while identifying how emotions impact business reality.
Chapter 3: Communicating in Business
Demonstrate how to be an active listener, gain rapport, and adapt communication efforts based on social styles.
Chapter 4: Hiring and Retaining Business
Interpret the value of people for business and illustrate best practices by businesses that are loved by their employees.
Chapter 5: Competing with Operations Management
Define operations management and its roles.
Chapter 6: Building a Strong Supply Chain
Identify what a supply chain is, along with its components and benefits, key performance indicators, and sustainability practices.
Chapter 7: Selling Value
Articulate what a value proposition is and how the sales function supports a business.
Chapter 8: Marketing the Business
Define marketing, where it takes place, and describe the elements of a marketing strategy.
Chapter 9: Setting up a Digital Presence
Describe a digital presence and assess the impact of content and digital platforms.
Chapter 10: Accounting the Business
Define accounting, its benefits, and explain the importance of using accounting frameworks for financial statements.
Chapter 11: Financing the Business
Differentiate between debt and equity financing, and compare and contrast different sources of funding.
Chapter 12: Managing and Leading for Success
Describe the differences between managers and leaders, and compare different styles of leadership and decision-making.
Expand your definition of Courseware
Updated every year with lifetime access for students
100+ resources: case studies, lecture slides, exams, lesson plans
Backed by the customer support team Virtual TA by Stukent, with a 96.4% customer service rating
About the Author
Laura Muñoz, Ph.D.
Laura Muñoz is an award-winning author who serves as an Associate Professor of Marketing at the University of Dallas. She received her Ph.D. in Business Administration from the University of Texas-Pan American (AACSB accredited, now UT-Rio Grande Valley). She attended the Case Method Workshop at Harvard Business School and the Negotiation Seminar: Dealing with Difficult People at Harvard Law School. She has over fifteen years of experience teaching marketing, entrepreneurship, and professional selling courses and is an international educational speaker and consultant for businesses and universities.
Her research has been published in leading journals such as the Journal of Business and Industrial Marketing, Journal of Personal Selling and Sales Management, Journal of Marketing Education, Marketing Management Journal, Marketing Education Review, and The Journal of Business & Entrepreneurship to mention a few. Some of her awards include the 2021 Best Paper in the Education track and the 2020 Best Paper in the Sales and Sales Management track both at the Society for Marketing Advances Annual Conference, the 2019 Outstanding Researcher and the 2017 Engagement Award at the University of Dallas’ College of Business, and the 2015-2017 Outstanding Service Awards at the National Conference in Sales Management.
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