Product Updates

Explore the most recent Stukent product updates for higher ed and high school. Your feedback, combined with the research from Stukent’s product teams, is routinely sent to authors for textbook edits and updates. 

Higher Education Courseware

Textbooks

Business Analytics: Data Analysis and Storytelling for Business

Business Analytics

A Business Analytics E-textbook Approved by Industry Professionals

Business Writing

Business Writing

Prepare Students for Marketing in a Mobile World

Consumer Behavior

Consumer Behavior

Higher Ed Consumer Behavior Digital Textbook

Digital Marketing Essentials textbook cover image

Digital Marketing Essentials

The #1 Best-selling Digital Marketing Textbook

Essentials of Social Media Marketing textbook

Essentials of Social Media Marketing

The Most Up-to-date Social Media Marketing E-textbook

Market Research Essentials

Market Research Essentials

The Superior Approach to Hands-on Market Research Skills

Marketing Analytics Textbook

Marketing Analytics Textbook Updates

The Marketing Analytics E-textbook that Gets Students Hired

Media Planning Essentials

Media Planning Essentials

The Ultimate Media Planning Curriculum

Mobile Marketing Essentials

Prepare Students for Marketing in a Mobile World

Modern Marketing Principles Textbook & Video Case Studies

Modern Marketing Principles

Hands-on, Engaging Marketing Principles Curriculum

Social Media Marketing Textbook

Social Media Marketing

Foundation Text for Teaching Social Media Marketing

Simulations

Mimic Pro Simulation

Mimic Pro Simulation

The #1 Best-selling Digital Marketing Simulation

High School Textbooks

Textbooks

Marketing Strategies

Marketing Strategies

High School Social Media Marketing Principles Textbook