Welcome to the Digital Marketing Analytics courseware updates page. We want to make it easy for you as an instructor to be aware of the updates made to this textbook. As you know, digital marketing analytics tools change fast. Every year, we update the material to ensure you’re teaching with the most up-to-date, relevant textbook available.
Below, you’ll find a master list of all changes that have been made since its original publication date. The table is searchable to make browsing extremely convenient.