Digital Marketing Analytics Bundle

The Best Way to Teach Theory and Strategy

Bring Hands-on Learning to Your Digital Marketing Analytics Course

Google Analytics 4 Will be Fully Included in Digital Marketing Analytics: Strategic Decision Making​ by January 2023

The courseware will include assignments, quizzes, and lesson plans around the new Google Analytics 4 platform

Right Now, Check Out the Current Resource page for
Google Analytics 4

Up-to-date foundational theory + Real-world experience and skills​

Digital Marketing Analytics Courseware Key Learning Objectives

Digital Marketing Analytics: Understand digital marketing analytics and how to apply it to your marketing career.

Digital Consumer: Understand how the scale of collected consumer data and the emergence of consumer privacy protections affect marketing in the digital age.

Digital Company: Recognize a business’s current level of analytics maturity and plan how to enhance that maturity.

Measurement Model: Understand business measurement models and how to establish them to enhance digital marketing analytics effectiveness.

Data-driven Decisions: Know the advantages of data-driven decision-making and be able to apply the decision-making framework—question, curate, analyze, and optimize.

Analyze: Determine the analysis approaches and techniques that best support various business questions.

Optimize: Understand that insights are only impactful when implemented and know how to prioritize persuasive recommendations for various audiences.

Owned Media Analytics: Understand owned media analysis and optimization strategies to create lasting business value.

Paid Media Analytics: Know how to connect paid media analytics to business results.

Earned Media Analytics: Interpret earned media analytics and provide performance insights.

Competitive Research: Interpret competitor analytics and provide actionable business recommendations.

What Will Your Students Learn?

  • Understand the importance of strategically prioritizing digital marketing analytics projects.
  • Know how to effectively allocate budget to maximize profits.
  • Experience that vanity metrics (impressions and clicks) have limited utility and that KPIs such as ROI should be used in their place.
  • Expose students to various digital marketing decision making scenarios.
  • Perform A/B testing and web analytics

10 Reasons to Use the Mimic Digital Marketing Analytics Bundle

Engages students in real-world scenarios with robust data

Auto-grades assignments and offers students personalized feedback

Helps students apply and practice the digital marketing analytics framework

Requires students to prioritize campaigns and objectives and to analyze data to make informed marketing decisions

Works perfect for in-person or online instruction and a variety of class sizes 

Allows instructors to customize the simulation to fit their students’ needs and schedule

Gives students the opportunity to perform A/B testing, optimize digital marketing campaigns, and manage a budget for a fictitious company 

Shows students what the role of a digital marketing analyst is in a workplace scenario

Includes weekly briefings from a fictitious boss

Pairs perfectly with the "Digital Marketing Analytics" digital courseware, which is updated once a year!

  1. Engages students in real-world scenarios with robust data
  2. Requires students to prioritize campaigns and objectives and to analyze data to make informed marketing decisions
  3. Helps students apply and practice the digital marketing analytics framework
  4. Auto-grades assignments and offers students personalized feedback
  5. Works perfect for in-person or online instruction and a variety of class sizes 
  6. Allows instructors to customize the simulation to fit their students’ needs and schedule
  7. Gives students the opportunity to perform A/B testing, optimize digital marketing campaigns, and manage a budget for a fictitious company 
  8. Shows students what the role of a digital marketing analyst is in a workplace scenario
  9. Includes weekly briefings from a fictitious boss
  10. Pairs perfectly with the “Digital Marketing Analytics” digital courseware, which is updated once a year
DMA landing page-05

About the Author

Nathan David

Nathan David

Nathan David has over 10 years of experience in marketing, and he has driven results for a range of businesses from Fortune 500 companies such as Nationwide Insurance to large health systems such as Cleveland Clinic. He is passionate about teaching and currently serves as an Adjunct Faculty Instructor of Marketing at Cleveland State University. In addition, Nathan is the author of the etextbook, Digital Marketing Analytics: Strategic Decision-making, that is taught at over 75 different universities. Reflecting on his career, the marketing skills that fueled his success were initially cultivated through agency work. Therefore, his past experiences as a consultant at Publicis Sapient and current experiences as the founder of Meta Impact inform many of the experiential activities in his courses and programs. He frequently leads workshops and speaks at industry leading conferences such as Content Marketing World. Outside of the office and classroom, you will likely find Nathan spinning. Participating in and instructing indoor cycling rides at Everybody Cycle is his favorite respite.

It’s Easy to Get Started

Request Free Instructor Access

A Stukent course consultant will verify you’re an instructor and send you an email to set up your account.

Take a Look at the Bundle

To make sure you don’t miss any features, we suggest you have a course consultant show you around the Mimic Digital Marketing Analytics simulation.

Fill Out the Order Form

A course consultant will help you fill out an order form when you’re ready to start using the simulation.

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Stukent Keeps Academia Current

  • Digital Marketing Analytics: Understand digital marketing analytics and how to apply it to your marketing career.
  • Digital Consumer: Understand how the scale of collected consumer data and the emergence of consumer privacy protections affect marketing in the digital age.
  • Digital Company: Recognize a business’s current level of analytics maturity and plan how to enhance that maturity.
  • Measurement Model: Understand business measurement models and how to establish them to enhance digital marketing analytics effectiveness.
  • Data-driven Decisions: Know the advantages of data-driven decision-making and be able to apply the decision-making framework—question, curate, analyze, and optimize.
  • Analyze: Determine the analysis approaches and techniques that best support various business questions.
  • Optimize: Understand that insights are only impactful when implemented and know how to prioritize persuasive recommendations for various audiences.
  • Owned Media Analytics: Understand owned media analysis and optimization strategies to create lasting business value.
  • Paid Media Analytics: Know how to connect paid media analytics to business results.
  • Earned Media Analytics: Interpret earned media analytics and provide performance insights.
  • Competitive Research: Interpret competitor analytics and provide actionable business recommendations.