Digital Marketing Analytics Bundle

The Best Way to Teach Theory and Strategy

Bring Hands-on Learning to Your Digital Marketing Analytics Course

Digital Marketing Analytics Courseware Key Learning Objectives

  • Digital Marketing Analytics: Understand digital marketing analytics and how to apply it to your marketing career.
  • Digital Consumer: Understand how the scale of collected consumer data and the emergence of consumer privacy protections affect marketing in the digital age.
  • Digital Company: Recognize a business’s current level of analytics maturity and plan how to enhance that maturity.
  • Measurement Model: Understand business measurement models and how to establish them to enhance digital marketing analytics effectiveness.
  • Data-driven Decisions: Know the advantages of data-driven decision-making and be able to apply the decision-making framework—question, curate, analyze, and optimize.
  • Analyze: Determine the analysis approaches and techniques that best support various business questions.
  • Optimize: Understand that insights are only impactful when implemented and know how to prioritize persuasive recommendations for various audiences.
  • Owned Media Analytics: Understand owned media analysis and optimization strategies to create lasting business value.
  • Paid Media Analytics: Know how to connect paid media analytics to business results.
  • Earned Media Analytics: Interpret earned media analytics and provide performance insights.
  • Competitive Research: Interpret competitor analytics and provide actionable business recommendations.

What Will Your Students Learn?

  • Understand the importance of strategically prioritizing digital marketing analytics projects.
  • Know how to effectively allocate budget to maximize profits.
  • Experience that vanity metrics (impressions and clicks) have limited utility and that KPIs such as ROI should be used in their place.
  • Expose students to various digital marketing decision making scenarios.
  • Perform A/B testing and web analytics

10 Reasons to Use the Mimic Digital Marketing Analytics Bundle

  1. Engages students in real-world scenarios with robust data
  2. Requires students to prioritize campaigns and objectives and to analyze data to make informed marketing decisions
  3. Helps students apply and practice the digital marketing analytics framework
  4. Auto-grades assignments and offers students personalized feedback
  5. Works perfect for in-person or online instruction and a variety of class sizes 
  6. Allows instructors to customize the simulation to fit their students’ needs and schedule
  7. Gives students the opportunity to perform A/B testing, optimize digital marketing campaigns, and manage a budget for a fictitious company 
  8. Shows students what the role of a digital marketing analyst is in a workplace scenario
  9. Includes weekly briefings from a fictitious boss
  10. Pairs perfectly with the “Digital Marketing Analytics” digital courseware, which is updated once a year
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It’s Easy to Get Started

Request Free Instructor Access

A Stukent course consultant will verify you’re an instructor and send you an email to set up your account.

Take a Look at the Simulation

To make sure you don’t miss any features, we suggest you have a course consultant show you around the Mimic Digital Marketing Analytics simulation.

Fill Out Order Form

A course consultant will help you fill out an order form when you’re ready to start using the simulation.