Google Analytics 4 Is taking over

Starting July 1, 2024, Google will turn off Universal Analytics and Google Analytics 4 will be replacing it entirely.


Until Google Universal Analytics reporting shuts off

Check out these amazing resources below that will help you and your students prepare for this major shift in web reporting.

GA4 Transition: Instructor Survival Guide

This document provides direction and instruction when transitioning your course to include Google Analytics 4. It will provide easy access to assignments, material and courseware that will ease the transition.


Google Analytics 4 app on an iPhone.

Blog Post: What You Need to Know About Google Analytics 4 from a GA4 Expert

The sun has set over Universal Analytics. UA is officially over, and Google Analytics 4 now takes its place. So, what do you need to know about GA4 to prepare your students for their future careers? 

Blog Post: 7 Steps for Teaching Google Analytics 4 from a GA4 Expert

Marketers worldwide are using Google Analytics. Now that Google Analytics 4 has replaced Universal Analytics, the ways marketers use this tool have changed. With businesses transitioning from Universal Analytics to Google Analytics 4, educators must prepare their students to use this new platform in their future careers. Where should they start?

Google Analytics 4 Walkthrough & Assignments

This webinar from Nathan David, deep dives into his most recent courseware update that provides resources to help you teach Google Analytics 4. This is the only course on the market that is ready for the huge change to Google’s analytics platform.


Google Analytics 4 Flood it! Assignment

This is a great assignment to plug into your classroom and let your students develop their knowledge and abilities with GA4. It allows students to navigate GA4 and learn to answer business questions with data.

Google Analytics 4 Demo Account Webpage

This is a fully functioning account that any Google User can Access. It allows users to experiment with its new features and look at real business data.

Digital Marketing Analytics: Strategic Decision-making

The author, Nathan David, fully updated his courseware so it replaces every mention of Universal Analytics and instead teaches Google Analytics 4. You can use it today!”

Transitioning to Google Analytics 4 Webinar

Nathan David, Sabrina Tatalias, and Uryah Collins walk through the major changes GA4 bring both to the industry and to the classroom. They provide guidance and resources for you to make the switch.


Blog Post: Transitioning to Google Analytics 4: An Instructors Survival Guide

As the deadline of switching to Google Analytics 4 closes in, we’ve taken a look at what this means for your class, and how to address the change. This help you find the right path to transition your course activities to teach skills that will be sought after in the job market