From marketing to finance, show students how it all connects
Over 16 rounds, students don't just study business functions, they work inside each one
The Stukent® Intro to Business Simternship® puts students inside a rotational program at Buhi Supply Co., a simulated e-commerce company. Over 16 rounds, students take on real responsibilities in HR, supply chain, sales, marketing, and finance — evaluating job applicants, allocating inventory, pitching products, defining buyer personas, and forecasting revenue. By the time they finish, students have a grounded, hands-on picture of how each department functions and how they connect, not because they read about it, but because they did it.
Skills built by doing, not just reading
Students build real functional fluency across the business, not just familiarity with terminology. Each round mirrors professional practice, giving students the hands-on experience they need to thrive in today’s business world.
Stukent has been helping me develop and grow strong business skills. Giving me fun, hands-on, and challenging tasks that follow along with what I am learning in the classroom really helps me comprehend everything that I need to know.
Indi E., Student, Washington State University
Written by practitioners who've taught business from the inside out
The "Introduction to Business" courseware gives students a grounded, current view of how businesses actually function — from hiring and supply chain management to marketing, finance, and leadership. Co-author Laura Muñoz brings more than 15 years of experience teaching marketing, entrepreneurship, and professional selling, along with executive education at Harvard Business School. Co-author Rich Miller spent years in engineering roles at Tier 1 suppliers to Honda, Toyota, Ford, and General Motors before bringing that operational experience into the classroom. Together they've built a text that treats business as something students can understand and use, not just memorize and test out of.
The 'Introduction to Business' courseware was wonderful because it's a general education class and these are students who are considering maybe changing their major, maybe thinking about a minor, and then they get to see all aspects of the different fields of business and the simulation guides them through that as well to give them an idea of what might be expected of people in those roles. So, I had a number of students change their major and maybe even add a minor when I taught that as a class.
Lisa Kuhlman, Instructor, Southern Adventist University
Preview
Fourteen chapters built around not only what a business is, but how they function
From the foundations of what a business is through economics, HR, supply chain, marketing, sales, finance, and leadership, every chapter is organized around purpose and decision-making — so students finish each unit understanding not just what a business concept is, but what it's for and how it moves a company forward.
Chapter 1: What Is a Business?
Chapter 2: Thriving in Business
Chapter 3: Communicating in Business
Chapter 4: Hiring and Retaining People
Chapter 5: Competing with Operations Management
Chapter 6: Building a Strong Supply Chain
Chapter 7: Selling Value
Chapter 8: Marketing the Business
Chapter 9: Setting and Maintaining a Digital Presence
Chapter 10: Accounting the Business Value
Chapter 11: Financing the Business
Chapter 12: Managing and Leading for Success
Chapter 13: Understanding the Economy
Chapter 14: Leading with Information Systems
Show students the full picture of business before they have to choose their place in it.
About the authors
Laura Muñoz, Ph.D.
Dr. Laura Muñoz is an award-winning author and Associate Professor of Marketing at the University of Dallas. With more than 15 years of experience teaching marketing, entrepreneurship, and professional selling, she is also an international speaker and consultant to businesses and universities.
Dr. Muñoz earned her Ph.D. in Business Administration from the University of Texas-Pan American (now UT-Rio Grande Valley) and has completed executive education programs at Harvard Business School and Harvard Law School.
Her research has been published in top journals, including the Journal of Business and Industrial Marketing, Journal of Marketing Education, and Journal of Personal Selling and Sales Management. Her accolades include multiple Best Paper awards from the Society for Marketing Advances, as well as recognition for outstanding research, engagement, and service at the University of Dallas and national conferences.
Rich Miller, Ph.D.
Dr. Rich Miller is an award-winning author and Associate Professor of Operations Management at the University of Dallas. He brings nearly 20 years of teaching experience across subjects like statistics, operations, lean systems, and supply chain management.
Before earning his Doctorate in Business Administration from Cleveland State University, Dr. Miller held engineering roles with Tier 1 suppliers to Honda, Toyota, Ford, and General Motors — experience that continues to inform his teaching.
His research has been published in top journals, including the Journal of Business and Industrial Marketing, Journal of Management Education, and Operations Management Education Review. His work has earned multiple honors, including the Fritz Roethlisberger Award for Best Paper in the Journal of Management Education and the Haggerty Teaching Award at the University of Dallas.
Frequently Asked Questions
What is the Stukent Intro to Business Simternship?
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Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Introduction to Business” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of your industry.
