Introduction to Business: Best Practices & Emerging Trends

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Scaling Courseware that Helps Students Master the Fundamentals of Business

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An Engaging Business Simulation
& Foundational Business Theories

Introduction to Business Courseware

A Curriculum that Means Business

Hands-on learning and hassle-free teaching, guaranteed. “Introduction to Business: Best Practices & Emerging Trends” is packed with resources designed for educators, by educators. With case studies, lesson plans, lecture slide decks, and essay questions, this courseware saves you valuable time and keeps your curriculum on the industry’s leading edge.

Best of all, “Introduction to Business: Best Practices & Emerging Trends” is easy to implement in your curriculum, allowing you to focus on what matters most: Your students.

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100+ resources

Case studies, lecture slides, exams, lesson plans and more

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Table of Contents &

Key Learning Objectives

Chapter 1: What is a Business?

Define what a business is and describe established and modern business models.

Chapter 2: Thriving in Business

Reflect on the importance of redefining failure, success, and developing resilience while identifying how emotions impact business reality.

Chapter 3: Communicating in Business

Demonstrate how to be an active listener, gain rapport, and adapt communication efforts based on social styles.

Chapter 4: Hiring and Retaining People

Interpret the value of people for business and illustrate best practices by businesses that are loved by their employees.

Chapter 5: Competing with Operations Management

Define operations management and its roles.

Chapter 6: Building a Strong Supply Chain

Identify what a supply chain is, along with its components and benefits, key performance indicators, and sustainability practices.

Chapter 7: Selling Value

Articulate what a value proposition is and how the sales function supports a business.

Chapter 8: Marketing the Business

Define marketing, where it takes place, and describe the elements of a marketing strategy.

Chapter 9: Setting and Maintaining a Digital Presence

Describe a digital presence and assess the impact of content and digital platforms.

Chapter 10: Accounting the Business Value

Define accounting, its benefits, and explain the importance of using accounting frameworks for financial statements.

Chapter 11: Financing the Business

Differentiate between debt and equity financing, and compare and contrast different sources of funding.

Chapter 12: Managing and Leading for Success

Describe the differences between managers and leaders, and compare different styles of leadership and decision-making.

All-new

Intro to Business Courseware

INCLUDES 1 COURSE SYLLABUS WITH

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Case Studies
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Lesson Plans
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Lecture Slide Decks
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Essay Questions

ABOUT

THE AUTHOR

Laura Muñoz, Ph.D.

Laura Muñoz is an award-winning author who serves as an Associate Professor of Marketing at the University of Dallas. She received her Ph.D. in Business Administration from the University of Texas-Pan American (AACSB accredited, now UT-Rio Grande Valley). She attended the Case Method Workshop at Harvard Business School and the Negotiation Seminar: Dealing with Difficult People at Harvard Law School. She has over fifteen years of experience teaching marketing, entrepreneurship, and professional selling courses and is an international educational speaker and consultant for businesses and universities. Her research has been published in leading journals such as the Journal of Business and Industrial Marketing, Journal of Personal Selling and Sales Management, Journal of Marketing Education, Marketing Management Journal, Marketing Education Review, and The Journal of Business & Entrepreneurship to mention a few. Some of her awards include the 2021 Best Paper in the Education track and the 2020 Best Paper in the Sales and Sales Management track at the Society for Marketing Advances Annual Conference, the 2019 Outstanding Researcher and the 2017 Engagement Award at the University of Dallas’ College of Business, and the 2015-2017 Outstanding Service Awards at the National Conference in Sales Management.

Rich Miller, DBA

Rich Miller is an award-winning author and an Associate Professor of Operations Management at the University of Dallas. He received his Doctorate in Business Administration (DBA) from Cleveland State University in Operations and Supply Chain Management in 2010. Before earning his DBA, he held several engineering positions at Tier 1 suppliers to Honda, Toyota, Ford, and General Motors. In his almost 20 years of teaching experience, he has taught Intro to Business, Finite Math, Statistics, Operations Management, Lean Systems, and Sustainable Supply Chain Management. His research has been published in leading journals, such as the Journal of Business and Industrial Marketing, Journal of Management Education, Journal of Marketing Education, Operations Management Education Review, and The Journal of Business & Entrepreneurship to mention a few. In 2016 he received the Fritz Roethlisberger Award for the best paper in the Journal of Management Education for the article “Getting to the root of the problem: Using problem-solving and collective reflection to improve learning outcomes.” He has also received the Best Paper in the Sales Management track at the 2020 Society for Marketing Advances Annual Conference. In 2015 he was awarded the Haggerty Teaching Award at the University of Dallas.

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Expand your definition of Courseware

Updated every year with lifetime access for students 

100+ resources: case studies, lecture slides, exams, lesson plans 

 

Backed by the customer support team Virtual TA by Stukent, with a 96.4% customer service rating

All-new Intro to Business Courseware

0
Course Syllabus
0
Case Studies
0
Lesson Plans
0
Lecture Slide Decks
0
Essay Questions

Table of Contents & Key Learning Objectives

Chapter 1: What is a Business?
Define what a business is and describe established and modern business models.

Chapter 2: Thriving in Business
Reflect on the importance of redefining failure, success, and developing resilience while identifying how emotions impact business reality.

Chapter 3: Communicating in Business
Demonstrate how to be an active listener, gain rapport, and adapt communication efforts based on social styles.

Chapter 4: Hiring and Retaining Business
Interpret the value of people for business and illustrate best practices by businesses that are loved by their employees.

Chapter 5: Competing with Operations Management
Define operations management and its roles.

Chapter 6: Building a Strong Supply Chain
Identify what a supply chain is, along with its components and benefits, key performance indicators, and sustainability practices.

Chapter 7: Selling Value
Articulate what a value proposition is and how the sales function supports a business.

Chapter 8: Marketing the Business
Define marketing, where it takes place, and describe the elements of a marketing strategy. 

Chapter 9: Setting up a Digital Presence
Describe a digital presence and assess the impact of content and digital platforms.

Chapter 10: Accounting the Business
Define accounting, its benefits, and explain the importance of using accounting frameworks for financial statements.

Chapter 11: Financing the Business
Differentiate between debt and equity financing, and compare and contrast different sources of funding.

Chapter 12: Managing and Leading for Success
Describe the differences between managers and leaders, and compare different styles of leadership and decision-making.

About the Authors

Laura Muñoz, Ph.D.

Laura Muñoz is an award-winning author who serves as an Associate Professor of Marketing at the University of Dallas. She received her Ph.D. in Business Administration from the University of Texas-Pan American (AACSB accredited, now UT-Rio Grande Valley). She attended the Case Method Workshop at Harvard Business School and the Negotiation Seminar: Dealing with Difficult People at Harvard Law School. She has over fifteen years of experience teaching marketing, entrepreneurship, and professional selling courses and is an international educational speaker and consultant for businesses and universities.

Her research has been published in leading journals such as the Journal of Business and Industrial Marketing, Journal of Personal Selling and Sales Management, Journal of Marketing Education, Marketing Management Journal, Marketing Education Review, and The Journal of Business & Entrepreneurship to mention a few. Some of her awards include the 2021 Best Paper in the Education track and the 2020 Best Paper in the Sales and Sales Management track both at the Society for Marketing Advances Annual Conference, the 2019 Outstanding Researcher and the 2017 Engagement Award at the University of Dallas’ College of Business, and the 2015-2017 Outstanding Service Awards at the National Conference in Sales Management.

Rich Miller, DBA

Rich Miller is an award winner author and is an Associate Professor of Operations Management at the University of Dallas. He received his Doctorate in Business Administration (DBA) from Cleveland State University in Operations and Supply Chain Management in 2010. Prior to earning his DBA, he held several engineering positions at Tier 1 suppliers to Honda, Toyota, Ford, and General Motors. In his almost 20 years of teaching experience, he has taught Intro to Business, Finite Math, Statistics, Operations Management, Lean Systems, and Sustainable Supply Chain Management. 

His research has been published in leading journals such as the Journal of Business and Industrial Marketing, Journal of Management Education, Journal of Marketing Education, Operations Management Education Review, and The Journal of Business & Entrepreneurship to mention a few. In 2016 he received the Fritz Roethlisberger Award for the best paper in the Journal of Management Education for the article Getting to the root of the problem: Using problem solving and collective reflection to improve learning outcomes. He has also received the 2020 Best Paper in the Sales Management track at the 2020 Society for Marketing Advances Annual Conference. In 2015 he was awarded the Haggerty Teaching Award at the University of Dallas. 

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