Public Relations Bundle

Making the Most Difficult PR Topics Simple to Teach

Students internalize industry-current knowledge through personal experience

The Public Relations Bundle: A Complete Digital Courseware + An Award-winning Simulation

A digital courseware that provides students with comprehensive knowledge of all things PR. This is a great fit for any introductory PR or media relations course. Loaded with assignments, auto-graded quizzes, lesson plans, and more teaching resources, it will certainly make your job easier.

What better way to learn than by doing? Students step into the role of PR Account Director with the chance to immediately implement your lessons into everyday scenarios. The real-world experience without the real-world risk frees students to flourish. “Students can’t wait to do this homework!”

Table of Contents


Chapter 1: The Theory and Practice of Public Relations 

Chapter 2: History

Chapter 3: Ethics 

Chapter 4:  Integrated Marketing Communications 

Chapter 5: Research

Chapter 6: Planning

Chapter 7: Implementation

Chapter 8: Evaluation

Chapter 9: Public Relations Writing and Storytelling 

Chapter 10: Crisis Management 

Chapter 11: Social Media and Public Relations

Chapter 12: Global Public Relations 

Chapter 13: Careers in Public Relations 

More Than Textbook, a Comprehensive Digital Course​

PR Principles

Industry Interviews
Expert Sessions
Lesson Plans
Mini Case Studies
Online Assignments

Focus on the RPIE Model 

PR Principles uses the RPIE (Research, Planning, Implementation, and Evaluation) to give students a more working knowledge of public relations. Students review current case studies and examples, while also practicing PR skills themselves. What’s more PR Principles is designed to work in tandem with the Mimic Public Relations simulation for additional skill mastery.
In each chapter, PR Principles has a section called “Diverse Voices” to shine a spotlight on the importance of diversity and inclusion initiatives, conversations, and campaigns within the industry.


About The Authors

Jamie Ward

Jamie Ward

Jamie is an associate professor of public relations at Eastern Michigan University. As an avid researcher and writer, she has published and presented content at national and international conferences and business events on topics related to public relations, social media, storytelling, crisis communication, and ethics.

Alisa Agozzino

Alisa Agozzino

Alisa Agozzino, Ph. D., is an Associate Professor of Public Relations at Ohio Northern University. As the PR program head, she has taught over 16 different classes within the major and developed a social media minor for any major on campus. She has received numerous awards for teaching, including the international Pearson Award for Innovation in Teaching with Technology.

What Will Your Students Learn Using The Simulation?


Students will learn how to:

  • Identify email content that professionally and effectively pitches to media contacts
  • Analyze media contact information in order to select those best suited to receive pitches
  • Analyze target-audience research to select the best content options for an audience
  • Select content that communicates effectively in cases of public relations crises
  • Write a press release
  • Demonstrate effective use of content sequencing within a press release
  • Create social media posts that appropriately align with a target audience
  • Demonstrate knowledge of Associated Press style
  • Select sound responses to ethics-based questions
  • Respond effectively to social media related questions

Hands-on Experience Without the Risk

Mimic Public Relations is a simulation that gives your students hands-on educational experiences with important elements of professional public relations practice. This simulated environment allows your students to take risks and learn from  mistakes before reaching out to real media contacts and influencers. This is the perfect simulation for any principles or public relations writing course. 

Build Email Pitches

Analyze & Select Media Contacts

Create Social Media Posts

Selecting & Writing Press Releases

10 Reasons to Use the Public Relations Bundle

1. Engages students in real-world scenarios 

2. Requires students to analyze media contacts, objectives, and research to make informed decisions

3. Helps students apply and practice public relations principles and concepts

4. Auto-grades assignments and offers students personalized feedback

5. Works perfect for in-person or online instruction and a variety of class sizes 

6. Utilizes the controlled simulation environment to simulate public relations crisis

7. Gives students the opportunity to practice professionalism in the workplace by communicating with co-workers and learning proper email etiquette

8. Shows students how to build press releases using the inverted pyramid technique 

9. Includes weekly briefings from a fictitious boss

10. Pairs perfectly with the “PR Principles” digital textbook, which is updated annually 

Simplify Education

with LMS Integration

Single Sign-on   |   Rostering   |   Grade Book Syncing​  |  Deep Linking

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FREE Sample Syllabus:
PR Principles

Who doesn’t love free stuff? Hundreds of instructors are using this syllabus for their course, teaching the always-changing topic of public relations.