An Engaging Business Simulation
& Foundational Business Theories
INCLUDES 1 COURSE SYLLABUS WITH
PR Writing Courseware
Prepare Students for Entry-level Public Relations Positions
As you teach your next course on public relations writing, let the “PR Writing” courseware do the heavy lifting for you! Our innovative curriculum is the ultimate timesaver, as it includes interactive assignments, lesson plans, lecture slide decks, and other resources to keep your students engaged.
This courseware helps your students enhance their writing skills, understand fundamental public relations tools, create targeted PR materials, master writing strategies for different media platforms, and develop proficiency in AP Style for all written communication. Transform your students into PR powerhouses with ease and schedule a walk-through of "PR Writing" today!
CHAPTER 1: Do I Have to Like People to Work in Public Relations?
Define public relations and identify elements of good PR storytelling.
CHAPTER 2: Letter of the Law
Define ethics, and identify ethical concepts and areas of law that PR professionals must understand.
CHAPTER 3: The Style of AP Style
Utilize writing strategies and tools to improve PR writing, including use of AP Style.
CHAPTER 4: The News Release
Describe the purpose of news releases, write a news release, and determine how to improve media relationships.
CHAPTER 5: The Pitch
Describe the purpose of a pitch, build a media list, and compose an email pitch.
CHAPTER 6: Feature Story
Determine how feature stories can be used, how they are written, and how they can further an organization’s media outreach. Write a captivating headline.
CHAPTER 7: Writing for the Ear
Differentiate between writing for radio, television, and print.
CHAPTER 8: Social Media
Identify unique features and audiences for several social media platforms, and strengthen social media messaging accordingly.
CHAPTER 9: Web Content
Analyze website writing and design, blogging, and keywords.
CHAPTER 10: Brochures, Newsletters, and Flyers
Apply the four elements of design to PR pieces, and create content for multiple print media.
CHAPTER 11: Persuasive Writing
Explain the role of persuasion in PR writing, and craft a persuasive message.
CHAPTER 12: Campaign Strategies
Define a public relations campaign, identify effective strategies, and write a situation analysis.
Definition of Courseware
Table of Contents &
Key Learning Objectives
Linda Burkley, APR
Linda Burkley is a full-time lecturer in public relations at Susquehanna University in Selinsgrove, PA (50 miles north of Hershey) and is an Emily Post certified etiquette trainer. Linda is also the President of Ardis Communications, a boutique public relations firm specializing in creative collateral, strategic campaign development and media/leadership/communications training for small businesses and non-profit organizations.
She has been published in numerous local and state publications and, with her high school English teacher, is the co-author an off-Broadway play, “The Man in the Window.” Linda received the prestigious APR in 2005, an accreditation conferred by the Public Relations Society of America (PRSA). A strong believer in experiential education, Linda is the faculty advisor for Susquehanna’s PRSSA Chapter, guiding her students to win two consecutive state titles for organ donor campaigns in addition to one national first place award.
Linda holds a B.A. from La Roche College in Pittsburgh, and an M.A. from Duquesne University.
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