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COURSEWARE
An Engaging Business Simulation
& Foundational Business Theories
All-new
PR Writing
INCLUDES 1 COURSE SYLLABUS WITH
PR Writing Courseware
Prepare Students for Entry-level Public Relations Positions
As you teach your next course on public relations writing, let the “PR Writing” courseware do the heavy lifting for you! Our innovative curriculum is the ultimate timesaver, as it includes interactive assignments, lesson plans, lecture slide decks, and other resources to keep your students engaged.
This courseware helps your students enhance their writing skills, understand fundamental public relations tools, create targeted PR materials, master writing strategies for different media platforms, and develop proficiency in AP Style for all written communication. Transform your students into PR powerhouses with ease and schedule a walk-through of "PR Writing" today!
CHAPTER 1: Do I Have to Like People to Work in Public Relations?
CHAPTER 2: Letter of the Law
CHAPTER 3: The Style of AP Style
CHAPTER 4: The News Release
CHAPTER 5: The Pitch
CHAPTER 6: Feature Story
CHAPTER 7: Writing for the Ear
CHAPTER 8: Social Media
CHAPTER 9: Web Content
CHAPTER 10: Brochures, Newsletters, and Flyers
CHAPTER 11: Persuasive Writing
CHAPTER 12: Campaign Strategies
Chapter 1: Do I Have to Like People to Work in Public Relations?
- Define public relations and identify elements of good PR Storytelling.
Chapter 2: The Letter of the Law
- Define ethics, and identify ethical concepts and areas of law that PR professionals must understand.
Chapter 3: The Style of AP Style
- Utilize writing strategies and tools to improve PR writing, including use of AP style.
Chapter 4: The News Release
- Describe the purpose of news releases, write a news release, and determine how to improve media relationships.
Chapter 5: The Pitch
- Describe the purpose of a pitch, build a media list, and compose an email pitch.
Chapter 6: Feature Stories
- Determine how feature stories can be used, how they are written, and how they can further an organization’s media outreach. Write a captivating headline.
Chapter 7: Writing for the Ear
- Differentiate between writing for radio, television, and print.
Chapter 8: Social Media Writing
- Identify unique features and audiences for several social media platforms, and strengthen social media messaging accordingly.
Chapter 9: Web Content
- Analyze website writing and design, blogging, and keywords.
Chapter 10: Brochures, Newsletters, and Flyers
- Apply the four elements of design to PR pieces, and create content for multiple print media.
Chapter 11: Persuasive Writing
- Explain the role of persuasion in PR Writing, and craft a persuasive message.
Chapter 12: Campaign Strategies
- Define a public relations campaign, identify effective strategies, and write a situation analysis.
The courseware’s materials make teaching PR writing easier for you and more engaging for students. The following resources are included:
- 12 auto-graded quizzes
- 12 chapters full of real-world examples
- 26 assignments & exercises
- 24 lecture slide decks
- 12 young professionals spotlights
- 12 lesson plans
- 1 sample syllabus and course calendar
- Cumulative glossary for student reference
- LMS integration with Stukent platforms
- And more!
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Definition of Courseware
Updated every year
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100+ resources
Includes case studies, lecture slides, exams, lesson plans and more.
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Table of Contents &
Key Learning Objectives
ABOUT
THE AUTHOR
Linda Burkley, APR
Linda Burkley is a full-time lecturer in public relations at Susquehanna University in Selinsgrove, PA (50 miles north of Hershey) and is an Emily Post certified etiquette trainer. Linda is also the President of Ardis Communications, a boutique public relations firm specializing in creative collateral, strategic campaign development and media/leadership/communications training for small businesses and non-profit organizations.
She has been published in numerous local and state publications and, with her high school English teacher, is the co-author an off-Broadway play, “The Man in the Window.” Linda received the prestigious APR in 2005, an accreditation conferred by the Public Relations Society of America (PRSA). A strong believer in experiential education, Linda is the faculty advisor for Susquehanna’s PRSSA Chapter, guiding her students to win two consecutive state titles for organ donor campaigns in addition to one national first place award.
Linda holds a B.A. from La Roche College in Pittsburgh, and an M.A. from Duquesne University.
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