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The Intro To Business


Announcing “Introduction to Business: Best Practices and Emerging Trends”

Get a First Look at the All-new

Introduction to Business Courseware

Intro to Business text resources
Intro to Business syllabus
Intro to Business TOC Table of Contents
Help students master the fundamentals of business



Laura Munoz author
Rich Miller Bio

Get a First Look at the New Intro to Business Courseware!

"Introduction to Business: Best Practices & Emerging Trends"

Get a First Look at the All-new "Introduction to Business" Courseware

Join authors Laura Muñoz and Rich Miller as they guide you through ...

  • Turn-key courseware for teaching business fundamentals and best practices.
  • Fully actionable insights for students to learn modern business tactics and soft skills.
  • Case studies and real-life strategies designed to take students through business operations, supply chain, marketing, finance, and more.

“Introduction to Business” gives your students a strong foundation in business principles.

This first-in-its-class courseware includes a robust set of resources, such as an up-to-date text, lesson plans, quizzes, and assignments.

In this courseware, students will learn to:

  1. Define what a business is and describe established business models.
  2. Reflect on the importance of redefining failure, success, and developing resilience while identifying how emotions impact business reality.
  3. Demonstrate active listening skills and how to adapt communication styles based on social dynamics.
  4. Interpret the value of people and illustrate the best practices of businesses that are highly rated by their employees.
  5. Define operations management and its roles.
  6. Identify what a supply chain is and name its components and benefits, key performance indicators, and sustainability practices.
  7. Articulate what a value proposition is and how the sales team supports a business.
  8. Define marketing, where it takes place, and describe the elements of a marketing strategy.
  9. Describe a digital presence and assess the impact of content and digital platforms.
  10. Define accounting, its benefits, and explain the importance of using accounting frameworks for financial statements.
  11. Differentiate between debt and equity financing, and compare and contrast different sources of funding.
  12. Describe the differences between managers and leaders, and compare different leadership and decision-making styles.

… And so much more.

About the Authors

Picture of Laura Muñoz
Laura Muñoz

Laura Muñoz is an award-winning author who serves as an Associate Professor of Marketing at the University of Dallas. She received her Ph.D. in Business Administration from the University of Texas-Pan American (AACSB accredited, now UT-Rio Grande Valley). She attended the Case Method Workshop at Harvard Business School and the Negotiation Seminar: Dealing with Difficult People at Harvard Law School. She has over fifteen years of experience teaching marketing, entrepreneurship, and professional selling courses and is an international educational speaker and consultant for businesses and universities.

Her research has been published in leading journals such as the Journal of Business and Industrial Marketing, Journal of Personal Selling and Sales Management, Journal of Marketing Education, Marketing Management Journal, Marketing Education Review, and The Journal of Business & Entrepreneurship to mention a few. Some of her awards include the 2021 Best Paper in the Education track and the 2020 Best Paper in the Sales and Sales Management track at the Society for Marketing Advances Annual Conference, the 2019 Outstanding Researcher and the 2017 Engagement Award at the University of Dallas’ College of Business, and the 2015-2017 Outstanding Service Awards at the National Conference in Sales Management.

Picture of Rich Miller
Rich Miller

Rich Miller is an award-winning author and an Associate Professor of Operations Management at the University of Dallas. He received his Doctorate in Business Administration (DBA) from Cleveland State University in Operations and Supply Chain Management in 2010. Before earning his DBA, he held several engineering positions at Tier 1 suppliers to Honda, Toyota, Ford, and General Motors. In his almost 20 years of teaching experience, he has taught Intro to Business, Finite Math, Statistics, Operations Management, Lean Systems, and Sustainable Supply Chain Management.

His research has been published in leading journals, such as the Journal of Business and Industrial Marketing, Journal of Management Education, Journal of Marketing Education, Operations Management Education Review, and The Journal of Business & Entrepreneurship to mention a few. In 2016 he received the Fritz Roethlisberger Award for the best paper in the Journal of Management Education for the article "Getting to the root of the problem: Using problem-solving and collective reflection to improve learning outcomes." He has also received the Best Paper in the Sales Management track at the 2020 Society for Marketing Advances Annual Conference. In 2015 he was awarded the Haggerty Teaching Award at the University of Dallas.