Business Research Essentials

Higher Ed Business Research Courseware

 Prepare your students to make sound, data-driven decisions in the future.

The Guide for Future Business Leaders

More than a Textbook

This is a business research textbook and so much more. In this turnkey courseware, students will learn the research methods and data future managers and business leaders need to understand in order to make strategic decisions.

Who is Business Research Essentials made for?

Business Research Essentials is a great fit for research courses in business and management programs. Because it is a high-level text focusing on research methods business leaders need to know, Business Research Essentials would be appropriate for both undergraduate and MBA-level research courses.

How is Business Research Essentials applicable to industry?

Most companies use a balanced scorecard with related KPIs. Business Research Essentials maps typical research projects to the balanced scorecard perspectives. This approach prepares students for scenarios they are likely to encounter on-the-job as business leaders

Table of Contents

Introduction to Research Concepts and Methods

Chapter 1: Introduction to Business Research

Chapter 2: Business Intelligence

Chapter 3: Qualitative Primary Research

Chapter 4: Survey Research

Chapter 5: Data Analysis

Chapter 6: Data Visualization and Reporting

Applying Research Concepts and Methods to the 4 Balanced Scorecard Perspectives

Chapter 7: Financial Perspective

Chapter 8: Customer Perspective

Chapter 9: Internal Process Perspective

Chapter 10: Learning and Growth Perspective

Applying Research Concepts and Methods to Market Research

Chapter 11: Product Research

Chapter 12: Marketing Research

Key Learning Objectives​

  • Identifying appropriate research methods for application to each major strategic objective within an organization
  • Developing research studies and approaches whether they warrant data collection that is: 
    • Primary or secondary
    • Internal or external
    • Qualitative or quantitative 
  • Aggregating and analyzing results to inform optimum business strategy

85+ Educator Resources

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Instructor/Student
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Slide Presentations

1 comprehensive project   |   1 comprehensive project instructor guide   |   1 comprehensive project student guide

1 auto-graded exam (50 questions)   |   1 test bank (70 questions)   |   1 sample syllabus   |   1 sample schedule

Expand Your Definition of Courseware

Updated every year

with lifetime access for students

Keeping Content Current

This is a business research methods textbook and so much more. The media and materials included with the courseware make it an in-depth teaching tool. And the content is updated yearly so you can be sure you’re teaching up-to-date principles.

Virtual TA by Stukent

with a 96% customer service satisfaction rating

Support for Students

Our Virtual TAs simplify the learning process for students and educators. Anyone who uses Stukent courseware automatically has access to Stukent Virtual TAs to answer any courseware and technical-specific inquiries.

About the Authors

The Business Research Essentials Bundle

The Business Research Essentials courseware and simulation provide a cohesive
teaching experience for educators and a cohesive learning experience for students.

Develop Real-world Skills for Your Students

Mimic Market Research was created in partnership with both educators and industry professionals, Mimic Market Research gives students real-world skills they can add to their resumes.

Provide Hands-on Experience

In the simulation, students complete a market research project from start to finish, from building surveys and moderators’ guides to creating a final report.

Reduce Your Preparation Time

Mimic Market Research is completely auto-graded, so you can spend less time preparing and grading and more time helping students build valuable skills.

Simplify Education

with LMS Integration

Single Sign-on   |   Rostering   |   Grade Book Syncing​  |  Deep Linking

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Available Fall 2023

Winner of the 2022 SmartBrief Readers’ Choice Award

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