The Guide for Future Business Leaders
More than a Textbook
This is a business research textbook and so much more. In this turnkey courseware, students will learn the research methods and data future managers and business leaders need to understand in order to make strategic decisions.
Who is Business Research Essentials made for?
Business Research Essentials is a great fit for research courses in business and management programs. Because it is a high-level text focusing on research methods business leaders need to know, Business Research Essentials would be appropriate for both undergraduate and MBA-level research courses.
How is Business Research Essentials applicable to industry?
Most companies use a balanced scorecard with related KPIs. Business Research Essentials maps typical research projects to the balanced scorecard perspectives. This approach prepares students for scenarios they are likely to encounter on-the-job as business leaders
Table of Contents
Introduction to Research Concepts and Methods
Chapter 1: Introduction to Business Research
Chapter 2: Business Intelligence
Chapter 3: Qualitative Primary Research
Chapter 4: Survey Research
Chapter 5: Data Analysis
Chapter 6: Data Visualization and Reporting
Applying Research Concepts and Methods to the 4 Balanced Scorecard Perspectives
Chapter 7: Financial Perspective
Chapter 8: Customer Perspective
Chapter 9: Internal Process Perspective
Chapter 10: Learning and Growth Perspective
Applying Research Concepts and Methods to Market Research
Chapter 11: Product Research
Chapter 12: Marketing Research
Key Learning Objectives
- Identifying appropriate research methods for application to each major strategic objective within an organization
- Developing research studies and approaches whether they warrant data collection that is:
- Primary or secondary
- Internal or external
- Qualitative or quantitative
- Aggregating and analyzing results to inform optimum business strategy
85+ Educator Resources
Slide Presentation
Slide Presentations
1 comprehensive project | 1 comprehensive project instructor guide | 1 comprehensive project student guide
1 auto-graded exam (50 questions) | 1 test bank (70 questions) | 1 sample syllabus | 1 sample schedule
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Keeping Content Current
This is a business research methods textbook and so much more. The media and materials included with the courseware make it an in-depth teaching tool. And the content is updated yearly so you can be sure you’re teaching up-to-date principles.
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Our Virtual TAs simplify the learning process for students and educators. Anyone who uses Stukent courseware automatically has access to Stukent Virtual TAs to answer any courseware and technical-specific inquiries.
About the Authors
Steven Stromp
Steven Stromp holds over 20 years of experience in the market research field. He has conducted research for a variety of industries, including healthcare, consumer packaged goods, automotive, and higher education. At Spectrum Health, one of the top five largest health systems in the nation, he was responsible for coordinating patient and staff satisfaction research. There, he also managed research projects focused on branding, communication strategy, and new service line development.
Steven has also worked for an international research consulting firm, where he was responsible for coordinating and managing all phases of research, including designing methodologies, developing survey instruments, conducting secondary research, performing data analyses, and providing strategic recommendations. Clients he served included Kellogg’s, Con Agra, Bush’s Baked Beans, Miller Brewing Company, General Motors, National Heritage Academies, GE, Tropicana, and others.
He is currently the Executive Director of Market Intelligence at Davenport University. In his role, he provides market insights about the higher education landscape to help drive strategic decision-making. His insights are used to develop new instructional programs as well as review current programming. He also teaches courses in marketing foundations, business research, and marketing research.
Holding a bachelor’s degree in communications and an MBA in strategic management, he is also a member of the Association for Institutional Research.
Kathy Aboufadel
Ph.D.Kathy Aboufadel, has been the vice president for institutional research and effectiveness at Davenport University since 2003. Kathy is responsible for providing research and information in order to enhance decision-making, problem-solving, strategic planning, policy review, and institutional assessment.
Before coming to Davenport, Kathy was the research manager for the Grand Rapids office of Wirthlin Worldwide, an internationally known market research consulting firm. At Wirthlin, Kathy worked with a number of clients, supervised the research staff, advised on research design and strategic analysis, and ensured quality control.
Previously, Kathy was a senior project manager for Spectrum Health from 1996 to 2000. In this role, she was responsible for managing a department of research professionals and team of telephone interviewers. Kathy coordinated research projects regarding customer and staff satisfaction, branding, image, and new service line development.
Kathy has extensive training and experience in the areas of survey creation, experimental design, and statistical analysis. She has designed and coordinated comprehensive research projects using focus group, door-to-door, internet, street intercept, telephone, and mail survey methodologies.
In addition, she has taught both statistics and research methods at Davenport University, Rutgers University, and Grand Valley State University. Kathy holds a Ph.D. and M.S. in Social Psychology from Rutgers University. While earning her Ph.D., Kathy performed research in the area of attitudes and person perception. She received her B.S. in Psychological Science, at Ball State University.
The Business Research Essentials Bundle
The Business Research Essentials courseware and simulation provide a cohesive
teaching experience for educators and a cohesive learning experience for students.
Develop Real-world Skills for Your Students
Mimic Market Research was created in partnership with both educators and industry professionals, Mimic Market Research gives students real-world skills they can add to their resumes.
Provide Hands-on Experience
In the simulation, students complete a market research project from start to finish, from building surveys and moderators’ guides to creating a final report.
Reduce Your Preparation Time
Mimic Market Research is completely auto-graded, so you can spend less time preparing and grading and more time helping students build valuable skills.
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Available Fall 2023
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