The Integrated Marketing Communications Bundle
Courseware and Simternship™ make the perfect pair to teach students the foundation and skills needed to create a cohesive and impactful campaign.
The Integrated Marketing Communications Bundle packs time-saving, resource-rich courseware with a powerful hands-on Simternship for students. With annually updated materials created by educators and industry experts, the Integrated Marketing Communications Bundle is built with you and your students in mind.
A REVOLUTIONARY
Simternship
Give students the opportunity to integrate a marketing campaign in a real-world setting. With the IMC Simternship, each student has the opportunity to target specific audiences, develop effective positioning, and create a unified communication strategy by working as a marketing manager for a fictitious company called Buhi Supply Co.
The Integrated Marketing Communications Simternship Rounds
In this Simternship, students get hands-on, practical experience by assuming the role of marketing manager at Buhi Supply Co., a fictitious company. Their goal is to increase the reach of the company's smart luggage line by executing a two-year-long stream of campaigns that will be reassessed every quarter. Students will determine at which phase of the marketing funnel to target selected audiences. They will also create and optimize positioning statements using the information and budget provided.
"We all need real-world experience, and not being able to have that and walking into a job can be frustrating for students and new hires. This [courseware] was written to really show a marketer how to develop, implement and measure a marketing campaign. It's giving [students] the skills they need to walk out the door and get those jobs."
“We all need real-world experience and not being able to have that and walking into a job can be frustrating for students and new hires. This [courseware] was written to really show a marketer how to develop, implement and measure a marketing campaign. It’s giving [students] the skills they need to walk out the door and get those jobs.”
Integrated Marketing Communications author Diane L. Law
Key Learning Objectives
Over the course of eight rounds, students will have the opportunity to
Analyze target market personas
Select at which stage of the marketing funnel to target audiences
Implement the right marketing mix for selected audiences
Allocate quarterly budgets and analyze metrics to determine the best campaign strategies
Stukent Simternships™ — Redefine Business Education
Redefine hands-on education with a Stukent Simternship™! A Simternship goes beyond your average business simulation, giving your students the opportunity to put the concepts you’re teaching them to work.
A Stukent Simternship packs months of role-specific training into a single semester. Your students will step into real-world positions, allowing them to gain experience, master marketable skills, increase their knowledge retention, and yes, even make mistakes in a low-risk environment.
With Stukent Simternships, your students get a powerful, resume-worthy experience, while you get a hassle-free semester. Talk to a Stukent course consultant today to see how a Simternship can transform your classroom!
Integrated Marketing Communications
Building the Brand
Integrated Marketing Communications — design, implement, and evaluate a successful marketing campaign.
This dynamic courseware truly bridges the gap between industry and academia, focusing on the skills students need to enter the workforce with confidence. Integrated Marketing Communications by Diane Law underscores the steps needed to implement a successful marketing campaign across multiple channels.
About The Author
Dr. Diane Law
A senior marketing executive, marketing consultant, entrepreneur, educator, and author, Diane Law is noted for developing top-level marketing professionals and high-performance, market-driven enterprises.
Throughout a career with leadership roles in the private sector and experience as a professor in higher education teaching a variety of marketing courses, Diane has been sought out to drive business growth and advance the study and practice of marketing.
In her most recent position, Diane provides marketing direction and advisory consulting to Tuyo Ventures, an early-stage idea incubator specializing in raising equity funding to promote ideas that solve societal issues through technological solutions.
Diane has continued to advance the practice of marketing as an adjunct and associate professor of marketing with various universities in California. She recently earned a DBA in marketing from Grand Canyon University in Phoenix, Arizona.
Diane currently resides in the Charlotte metro area in North Carolina, where she remains active in a variety of business, educational, and civic endeavors.
Expand your Definition of Courseware
Updated every year
with lifetime access for students
100+ resources
Case studies, lecture slides, exams, lesson plans, and more
Stukent Support Team
with a 96% customer service satisfaction rating
Table of Contents and Key Learning Objectives
Over the course of 13 chapters, students can expect to:
- Exhibit an in-depth understanding of the integrated marketing communications functions and their role in marketing strategies
- Perform a situation analysis and propose appropriate IMC tactics and strategies for a product or service
- Create a company IMC campaign that includes both traditional and digital marketing tactics
- Evaluate the effectiveness of an IMC campaign
Chapter 1: What Is Integrated Marketing Communications?
Chapter 2: Developing a Successful IMC Campaign
Chapter 3: Understanding the Marketer
Chapter 4: The Creative Process
Chapter 5: Marketing Communications Mix
Chapter 6: IMC Channels: Advertising
Chapter 7: IMC Channels: Public Relations
Chapter 8: IMC Channels: Digital Marketing
Chapter 9: IMC Channels: Direct Marketing
Chapter 10: IMC Channels: Broadcast Media
Chapter 11: IMC Channels: Print Media and Out-of-home
Chapter 12: Implementing the Campaign
Chapter 13: Measuring Campaign Success
Simplify Education
with LMS Integration
Single Sign-on | Rostering | Grade Book Syncing | Deep Linking
Request Free Instructor Access
A Stukent course consultant will verify you are an instructor and send you an email to set up your account.
Take a Look at the IMC Simternship
To make sure you don’t miss any features, we suggest you have a course consultant show you around the IMC Simternship.
Fill Out the Order Form
When you’re ready to start using the simulation, a course consultant will help you fill out an order form.
Related Courses
The Integrated Marketing Communications Bundle
Courseware and simulation make the perfect pair to teach students the foundations skills needed to create a cohesive and impactful campaign.
The Integrated Marketing Communications Bundle packs time-saving, resource-rich courseware with a powerful hands-on simulation for students. With annually-updated materials created by educators and industry experts, the Integrated Marketing Communications Bundle is built with you in mind.
Mimic IMC
Give students the opportunity to integrate a marketing campaign in a real-world setting. With Mimic IMC, students have the opportunity to target specific audiences, develop effective positioning, and create a unified communication strategy by working as a marketing manager for a fictitious company called Buhi Supply Co.
Over the course of 8 rounds students will have the opportunity to
Analyze target market personas
select where to target audiences in the marketing funnel
implement a correct marketing mix for selected audiences
allocate quarterly budgets and analyze metrics to determine best campaign strategies
The Integrated Marketing Communications: Building a Brand
Integrated Marketing Communications, Design, implement and evaluate a successful marketing campaign.
This dynamic courseware truly bridges the gap between industry and academia, focusing on the skills students need to enter the workforce with confidence.
Integrated Marketing Communications by Diane Law focuses on the steps needed to implement a successful marketing campaign across multiple channels.
Updated every year
with a lifetime access for students
100+ resources
Case studies, lecture slides, exams, lesson plans and more
Virtual TA assistant
with a 96% customer service satisfactory rating
Chapter 1: What is Integrated Marketing Communications
Chapter 2: Developing a Successful IMC Campaign
Chapter 3: Understanding the Marketer
Chapter 4: The Creative Process
Chapter 5: Marketing Communications Mix
Chapter 6: IMC Channels: Advertising
Chapter 7: IMC Channels: Public Relations
Chapter 8: IMC Channels: Digital Marketing
Chapter 9: IMC Channels: Direct Marketing
Chapter 10: IMC Channels: Broadcast Media
Chapter 11: IMC Channels: Print Media and Out-of-home
Chapter 12: Implementing the Campaign
Chapter 13: Measuring Campaign Success
26 lecture slides
13 lession plans
13 assignments
13 auto-graded quizzes
100+ more resources
Request Free Instructor Access
A Stukent course consultant will verify you are an instructor and send you an email to set up your account.
Take a Look at the Mimic IMC Simulation
To make sure you don’t miss any features, we suggest you have a course consultant show you around the Mimic IMC simulation.
Fill Out the Order Form
When you’re ready to start using the simulation, a course consultant will help you fill out an order form.
About The Author
Diane Law
A senior marketing executive, marketing consultant, entrepreneur, educator, and author, Diane Law is noted for developing top-level marketing professionals and high-performance market-driven enterprises.
Throughout a career with leadership roles in the private sector and experience as a professor in higher education teaching a variety of marketing courses, Diane has been sought out to drive business growth and advance the study and practice of marketing.
In her most recent position, Diane provides marketing direction and advisory consulting to Tuyo Ventures, an early-stage idea incubator specializing in raising equity funding promoting ideas that solve societal issues through technological solutions.
Diane has continued to advance the practice of marketing as an adjunct and associate professor of marketing with various universities in California while recently earning a DBA in Marketing from Grand Canyon University, Phoenix, Ariz.
Diane currently resides in the Charlotte metro area in North Carolina where she remains active in a variety of business, educational, and civic endeavors.
