Integrated Marketing Communications Bundle

Transform Your Students' IMC Experience

Piece the Puzzle Together: Develop, Implement, and Measure a Marketing Campaign 

The Integrated Marketing Communications Bundle

Courseware and simulation make the perfect pair

The Integrated Marketing Communications Bundle packs time-saving, resource-rich courseware with a powerful hands-on simulation for students. With annually updated materials created by educators and industry experts, the Integrated Marketing Communications Bundle is built with you and your students in mind.

A REVOLUTIONARY

SIMULATION

Give students the opportunity to integrate a marketing campaign in a real-world setting. With Mimic IMC, each student has the opportunity to target specific audiences, develop effective positioning, and create a unified communication strategy by working as a marketing manager for a fictitious company called Buhi Supply Co.

Mimic Integrated Marketing Communications Rounds

In this simulation, students get hands-on, practical experience by assuming the role of marketing manager at Buhi Supply Co., a fictitious company. Their goal is to increase the reach of the company's smart luggage line by executing a two-year-long stream of campaigns that will be reassessed every quarter. Students will determine at which phase of the marketing funnel to target selected audiences. They will also create and optimize positioning statements using the information and budget provided.

  • Round 1

    Students market the value of the Buhi luggage line to new customers.

  • Round 2

    Students continue to market the Buhi luggage line by further campaigning to meet objectives by the end of the year.

  • Round 3

    Students continue to market the Buhi luggage line by further campaigning to meet objectives by the end of the year.

  • Round 4

    The smart luggage line starts to make an impression on consumers. Students continue to campaign.

  • Round 5

    The smart luggage line starts to make an impression on consumers. Students continue to campaign.

  • Round 6

    Students experience a steady increase in sales and are tasked with continuing marketing efforts to support the trend.

  • Round 7

    The marketing campaign efforts are producing positive results; students are tasked with continuing this trend.

  • Round 8

    As the two-year campaign comes to an end, students continue to work to reach the goal by the end of the year.

"We all need real-world experience, and not being able to have that and walking into a job can be frustrating for students and new hires. This [courseware] was written to really show a marketer how to develop, implement and measure a marketing campaign. It's giving [students] the skills they need to walk out the door and get those jobs."

Integrated Marketing Communications author Diane L. Law

“We all need real-world experience and not being able to have that and walking into a job can be frustrating for students and new hires. This [courseware] was written to really show a marketer how to develop, implement and measure a marketing campaign. It’s giving [students] the skills they need to walk out the door and get those jobs.”

Integrated Marketing Communications author Diane L. Law

Key Learning Objectives

Over the course of eight rounds, students will have the opportunity to

  • Analyze target market personas
  • Select at which stage of the marketing funnel to target audiences
  • Implement the right marketing mix for selected audiences
  • Allocate quarterly budgets and analyze metrics to determine the best campaign strategies

Integrated Marketing Communications

Building the Brand

Integrated Marketing Communications — design, implement, and evaluate a successful marketing campaign.

This dynamic courseware truly bridges the gap between industry and academia, focusing on the skills students need to enter the workforce with confidence. Integrated Marketing Communications by Diane Law underscores the steps needed to implement a successful marketing campaign across multiple channels.

ABOUT

THE AUTHOR

Diane Law

A senior marketing executive, marketing consultant, entrepreneur, educator, and author, Diane Law is noted for developing top-level marketing professionals and high-performance, market-driven enterprises.

Throughout a career with leadership roles in the private sector and experience as a professor in higher education teaching a variety of marketing courses, Diane has been sought out to drive business growth and advance the study and practice of marketing.

In her most recent position, Diane provides marketing direction and advisory consulting to Tuyo Ventures, an early-stage idea incubator specializing in raising equity funding to promote ideas that solve societal issues through technological solutions.

Diane has continued to advance the practice of marketing as an adjunct and associate professor of marketing with various universities in California. She recently earned a DBA in marketing from Grand Canyon University in Phoenix, Arizona.

Diane currently resides in the Charlotte metro area in North Carolina, where she remains active in a variety of business, educational, and civic endeavors.

Expand your

Definition of Courseware

Updated every year

with lifetime access for students

100+ resources

Case studies, lecture slides, exams, lesson plans, and more

Virtual TA by Stukent

with a 96% customer service satisfaction rating

Table of Contents and

Key Learning Objectives

Over the course of 13 chapters, students can expect to:

  • Exhibit an in-depth understanding of the integrated marketing communications functions and their role in marketing strategies
  • Perform a situation analysis and propose appropriate IMC tactics and strategies for a product or service
  • Create a company IMC campaign that includes both traditional and digital marketing tactics
  • Evaluate the effectiveness of an IMC campaign

Chapter 1: What Is Integrated Marketing Communications?

Chapter 2: Developing a Successful IMC Campaign

Chapter 3: Understanding the Marketer

Chapter 4: The Creative Process

Chapter 5: Marketing Communications Mix

Chapter 6: IMC Channels: Advertising

Chapter 7: IMC Channels: Public Relations

Chapter 8: IMC Channels: Digital Marketing

Chapter 9: IMC Channels: Direct Marketing

Chapter 10: IMC Channels: Broadcast Media

Chapter 11: IMC Channels: Print Media and Out-of-home

Chapter 12: Implementing the Campaign

Chapter 13: Measuring Campaign Success

All-new

Integrated Marketing Communications

INCLUDES 1 COURSE SYLLABUS WITH

0
Lecture Slides
0
Lesson Plans
0
Assignments
0
Auto-graded Quizzes
0
More Resources

Request Free Instructor Access

A Stukent course consultant will verify you are an instructor and send you an email to set up your account.

Take a Look at the Mimic IMC Simulation

To make sure you don’t miss any features, we suggest you have a course consultant show you around the Mimic IMC simulation.

Fill Out the Order Form

When you’re ready to start using the simulation, a course consultant will help you fill out an order form.

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Stukent Keeps Academia Current

2018~2021

The Integrated Marketing Communications Bundle

Courseware and simulation make the perfect pair to teach students the foundations skills needed to create a cohesive and impactful campaign.

The Integrated Marketing Communications Bundle packs time-saving, resource-rich courseware with a powerful hands-on simulation for students. With annually-updated materials created by educators and industry experts, the Integrated Marketing Communications Bundle is built with you in mind.

Mimic IMC

Give students the opportunity to integrate a marketing campaign in a real-world setting. With Mimic IMC, students have the opportunity to target specific audiences, develop effective positioning, and create a unified communication strategy by working as a marketing manager for a fictitious company called Buhi Supply Co.

Over the course of 8 rounds students will have the opportunity to

Analyze target market personas

select where to target audiences in the marketing funnel

implement a correct marketing mix for selected audiences

allocate quarterly budgets and analyze metrics to determine best campaign strategies

The Integrated Marketing Communications: Building a Brand

Integrated Marketing Communications, Design, implement and evaluate a successful marketing campaign.

This dynamic courseware truly bridges the gap between industry and academia, focusing on the skills students need to enter the workforce with confidence. 

Integrated Marketing Communications by Diane Law focuses on the steps needed to implement a successful marketing campaign across multiple channels. 

Updated every year
with a lifetime access for students

100+ resources
Case studies, lecture slides, exams, lesson plans and more

Virtual TA assistant
with a 96% customer service satisfactory rating

Chapter 1: What is Integrated Marketing Communications

Chapter 2: Developing a Successful IMC Campaign

Chapter 3: Understanding the Marketer

Chapter 4: The Creative Process

Chapter 5: Marketing Communications Mix

Chapter 6: IMC Channels: Advertising

Chapter 7: IMC Channels: Public Relations

Chapter 8: IMC Channels: Digital Marketing

Chapter 9: IMC Channels: Direct Marketing

Chapter 10: IMC Channels: Broadcast Media

Chapter 11: IMC Channels: Print Media and Out-of-home

Chapter 12: Implementing the Campaign

Chapter 13: Measuring Campaign Success

26 lecture slides

13 lession plans

13 assignments

13 auto-graded quizzes

100+ more resources

Request Free Instructor Access

A Stukent course consultant will verify you are an instructor and send you an email to set up your account.

Take a Look at the Mimic IMC Simulation

To make sure you don’t miss any features, we suggest you have a course consultant show you around the Mimic IMC simulation.

Fill Out the Order Form

When you’re ready to start using the simulation, a course consultant will help you fill out an order form.

About The Author

Diane Law

Diane Law

A senior marketing executive, marketing consultant, entrepreneur, educator, and author, Diane Law is noted for developing top-level marketing professionals and high-performance market-driven enterprises.

Throughout a career with leadership roles in the private sector and experience as a professor in higher education teaching a variety of marketing courses, Diane has been sought out to drive business growth and advance the study and practice of marketing.
In her most recent position, Diane provides marketing direction and advisory consulting to Tuyo Ventures, an early-stage idea incubator specializing in raising equity funding promoting ideas that solve societal issues through technological solutions.

Diane has continued to advance the practice of marketing as an adjunct and associate professor of marketing with various universities in California while recently earning a DBA in Marketing from Grand Canyon University, Phoenix, Ariz.
Diane currently resides in the Charlotte metro area in North Carolina where she remains active in a variety of business, educational, and civic endeavors.