A REVOLUTIONARY

Simternship™

Give students the opportunity to integrate a marketing campaign in a real-world setting. With the IMC Simternship, each student has the opportunity to target specific audiences, develop effective positioning, and create a unified communication strategy by working as a marketing manager for a fictitious company called Buhi Supply Co.

Key Learning Objectives

Over the course of 8 rounds students will have the opportunity to

IMC Simternship Rounds

In this Simternship, students get hands-on, practical experience by assuming the role of marketing manager at Buhi Supply Co., a fictitious company. Their goal is to increase the reach of the company's smart luggage line by executing a two-year-long stream of campaigns that will be reassessed every quarter. Students will determine at which phase of the marketing funnel to target selected audiences. They will also create and optimize positioning statements using the information and budget provided.

Round 1

Students market the value of the Buhi luggage line to new customers
Round 2

Students continue to market the Buhi luggage line by further campaigning to meet objectives by the end of the year.
Round 3

Students continue to market the Buhi luggage line by further campaigning to meet objectives by the end of the year.
Round 4

The smart luggage line starts to make an impression on consumers. Students continue to campaign.
Round 5

The smart luggage line starts to make an impression on consumers. Students continue to campaign.
Round 6

Students experience a steady increase in sales and are tasked with continuing marketing efforts to support the trend.
Round 7

The marketing campaign efforts are producing positive results; students are tasked with continuing this trend.
Round 8

As the two-year campaign comes to an end, students continue to work to reach the goal by the end of the year.

Stukent Simternships™ — Redefine Business Education

Redefine hands-on education with a Stukent Simternship™! A Simternship goes beyond your average business simulation, giving your students the opportunity to put the concepts you’re teaching them to work.

A Stukent Simternship packs months of role-specific training into a single semester. Your students will step into real-world positions, allowing them to gain experience, master marketable skills, increase their knowledge retention, and yes, even make mistakes in a low-risk environment.

With Stukent Simternships, your students get a powerful, resume-worthy experience, while you get a hassle-free semester. Talk to a Stukent course consultant today to see how a Simternship can transform your classroom!

"We all need real-world experience, and not being able to have that and walking into a job can be frustrating for students and new hires. This [courseware] was written to really show a marketer how to develop, implement and measure a marketing campaign. It's giving [students] the skills they need to walk out the door and get those jobs."

Integrated Marketing Communications author Diane L. Law

Simplify Education

with LMS Integration

Single Sign-on | Rostering | Grade Book Syncing | Deep Linking

Request Free Instructor Access

A Stukent course consultant will verify you are an instructor and send you an email to set up your account.

Take a Look at the IMC Simternship

To make sure you don’t miss any features, we suggest you have a course consultant show you around the IMC Simternship.

Fill Out the Order Form

When you’re ready to start using the simulation, a course consultant will help you fill out an order form.

Mimic IMC

Give students the opportunity to integrate a marketing campaign in a real-world setting. With Mimic IMC, students have the opportunity to target specific audiences, develop effective positioning, and create a unified communication strategy by working as a marketing manager for a fictitious company called Buhi Supply Co.