Mimic IMC

Transform Your Students' IMC Experience

Practice the key steps of building an integrated marketing campaign, from choosing an audience to crafting messaging and selecting channels!

A REVOLUTIONARY

SIMULATION

Give students the opportunity to integrate a marketing campaign in a real-world setting. With Mimic IMC, each student has the opportunity to target specific audiences, develop effective positioning, and create a unified communication strategy by working as a marketing manager for a fictitious company called Buhi Supply Co.

Key Learning Objectives

Over the course of 8 rounds students will have the opportunity to

Mimic IMC Rounds

In this simulation, students get hands-on, practical experience by assuming the role of marketing manager at Buhi Supply Co., a fictitious company. Their goal is to increase the reach of the company's smart luggage line by executing a two-year-long stream of campaigns that will be reassessed every quarter. Students will determine at which phase of the marketing funnel to target selected audiences. They will also create and optimize positioning statements using the information and budget provided.

  • Round 1

    Students market the value of the Buhi luggage line to new customers

  • Round 2

    Students continue to market the Buhi luggage line by further campaigning to meet objectives by the end of the year.

  • Round 3

    Students continue to market the Buhi luggage line by further campaigning to meet objectives by the end of the year.

  • Round 4

    The smart luggage line starts to make an impression on consumers. Students continue to campaign.

  • Round 5

    The smart luggage line starts to make an impression on consumers. Students continue to campaign.

  • Round 6

    Students experience a steady increase in sales and are tasked with continuing marketing efforts to support the trend.

  • Round 7

    The marketing campaign efforts are producing positive results; students are tasked with continuing this trend.

  • Round 8

    As the two-year campaign comes to an end, students continue to work to reach the goal by the end of the year.

"We all need real-world experience, and not being able to have that and walking into a job can be frustrating for students and new hires. This [courseware] was written to really show a marketer how to develop, implement and measure a marketing campaign. It's giving [students] the skills they need to walk out the door and get those jobs."

Integrated Marketing Communications author Diane L. Law

Simplify Education

with LMS Integration

Single Sign-on   |   Rostering   |   Grade Book Syncing​  |  Deep Linking

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Available Fall 2023

Request Free Instructor Access

A Stukent course consultant will verify you are an instructor and send you an email to set up your account.

Take a Look at the Mimic IMC Simulation

To make sure you don’t miss any features, we suggest you have a course consultant show you around the Mimic IMC simulation.

Fill Out the Order Form

When you’re ready to start using the simulation, a course consultant will help you fill out an order form.

Help educators help students help the world

Stukent Keeps Academia Current

2018~2021

Mimic IMC

Give students the opportunity to integrate a marketing campaign in a real-world setting. With Mimic IMC, students have the opportunity to target specific audiences, develop effective positioning, and create a unified communication strategy by working as a marketing manager for a fictitious company called Buhi Supply Co.

Over the course of 8 rounds students will have the opportunity to

Analyze target market personas

select where to target audiences in the marketing funnel

implement a correct marketing mix for selected audiences

allocate quarterly budgets and analyze metrics to determine best campaign strategies

Request Free Instructor Access

A Stukent course consultant will verify you are an instructor and send you an email to set up your account.

Take a Look at the Mimic IMC Simulation

To make sure you don’t miss any features, we suggest you have a course consultant show you around the Mimic IMC simulation.

Fill Out the Order Form

When you’re ready to start using the simulation, a course consultant will help you fill out an order form.