A REVOLUTIONARY
Simternship™
Give students the opportunity to integrate a marketing campaign in a real-world setting. With the IMC Simternship, each student has the opportunity to target specific audiences, develop effective positioning, and create a unified communication strategy by working as a marketing manager for a fictitious company called Buhi Supply Co.
Key Learning Objectives
Over the course of 8 rounds students will have the opportunity to
- Analyze target market personas
-
Select where to target audiences in the marketing funnel
- Implement the right marketing mix for selected audiences
- Allocate quarterly budgets and analyze metrics to determine the best campaign strategies
IMC Simternship Rounds
In this Simternship, students get hands-on, practical experience by assuming the role of marketing manager at Buhi Supply Co., a fictitious company. Their goal is to increase the reach of the company's smart luggage line by executing a two-year-long stream of campaigns that will be reassessed every quarter. Students will determine at which phase of the marketing funnel to target selected audiences. They will also create and optimize positioning statements using the information and budget provided.
-
Round 1
Students market the value of the Buhi luggage line to new customers
-
Round 2
Students continue to market the Buhi luggage line by further campaigning to meet objectives by the end of the year.
-
Round 3
Students continue to market the Buhi luggage line by further campaigning to meet objectives by the end of the year.
-
Round 4
The smart luggage line starts to make an impression on consumers. Students continue to campaign.
-
Round 5
The smart luggage line starts to make an impression on consumers. Students continue to campaign.
-
Round 6
Students experience a steady increase in sales and are tasked with continuing marketing efforts to support the trend.
-
Round 7
The marketing campaign efforts are producing positive results; students are tasked with continuing this trend.
-
Round 8
As the two-year campaign comes to an end, students continue to work to reach the goal by the end of the year.
Stukent Simternships™ — Redefine Business Education
Redefine hands-on education with a Stukent Simternship™! A Simternship goes beyond your average business simulation, giving your students the opportunity to put the concepts you’re teaching them to work.
A Stukent Simternship packs months of role-specific training into a single semester. Your students will step into real-world positions, allowing them to gain experience, master marketable skills, increase their knowledge retention, and yes, even make mistakes in a low-risk environment.
With Stukent Simternships, your students get a powerful, resume-worthy experience, while you get a hassle-free semester. Talk to a Stukent course consultant today to see how a Simternship can transform your classroom!
"We all need real-world experience, and not being able to have that and walking into a job can be frustrating for students and new hires. This [courseware] was written to really show a marketer how to develop, implement and measure a marketing campaign. It's giving [students] the skills they need to walk out the door and get those jobs."
Integrated Marketing Communications author Diane L. Law
Hands-On Learning without the Hassle
Stukent Simternships integrate with your favorite LMS platforms
Single Sign-On
Grade Book Syncing
Deep Linking
Rostering
Request Free Instructor Access
A Stukent course consultant will verify you are an instructor and send you an email to set up your account.
Take a Look at the IMC Simternship
To make sure you don’t miss any features, we suggest you have a course consultant show you around the IMC Simternship.
Fill Out the Order Form
When you’re ready to start using the simulation, a course consultant will help you fill out an order form.
Mimic IMC
Give students the opportunity to integrate a marketing campaign in a real-world setting. With Mimic IMC, students have the opportunity to target specific audiences, develop effective positioning, and create a unified communication strategy by working as a marketing manager for a fictitious company called Buhi Supply Co.
Over the course of 8 rounds students will have the opportunity to
Analyze target market personas
select where to target audiences in the marketing funnel
implement a correct marketing mix for selected audiences
allocate quarterly budgets and analyze metrics to determine best campaign strategies
Request Free Instructor Access
A Stukent course consultant will verify you are an instructor and send you an email to set up your account.
Take a Look at the Mimic IMC Simulation
To make sure you don’t miss any features, we suggest you have a course consultant show you around the Mimic IMC simulation.
Fill Out the Order Form
When you’re ready to start using the simulation, a course consultant will help you fill out an order form.