Strategic Management & Planning Courseware

Cutting-edge Strategic Management Curriculum

This Strategic Management and Planning courseware provides in-depth content on the internal and external research strategic managers need to form sound strategies. It details the metrics used to understand when strategic intervention should take place as well as the metrics used to measure the success of strategies that have been implemented.

Corporate-level, business-level, generic, and innovative strategies are each explored, providing students with a toolkit of potential strategic responses when making a multitude of management decisions.

There is a strong emphasis on strategic planning, including the role of strategic planning committees, yet it also details contingency planning, annual planning, action planning, and the skills and tools necessary for strategy implementation.

This courseware contains ready-made resources, such as lesson plans, case studies, auto-graded quizzes, engaging assignments, lecture slide decks, a sample course calendar, and more. It’s more than a Strategic Management textbook; it’s a whole course.

Chapter 1: Managing Strategically – The Big Picture

Chapter 2: Strategy Playbook

Chapter 3: Assessing Current Performance

Chapter 4: Internal Research for Strategic Decision-making

Chapter 5: Market Intelligence for Strategic Decision-making

Chapter 6: Strategic Planning – Data Review & Synthesis

Chapter 7: Strategic Planning – Strategy Formulation

Chapter 8: Strategy Implementation

Chapter 9: Strategic Innovation

Chapter 10: The Planning & Management Cycle

Key Learning Objectives

Define business strategy and identify its common types, including corporate-level, business-level, generic, and innovative.

Define planning and identify its common types, including short-term, long-term, operational, strategic, tactical, and contingency.

Establish common key performance indicators and describe their use.

Describe the purpose of annual planning and how it fits into an organization’s overall planning cycle.

Identify appropriate targets and benchmarks for KPIs.

Organize key performance indicators using a balanced scorecard framework.

Describe common research methods used to inform strategy development.

Synthesize data into meaningful categories using tools such as a SWOT analysis.

Develop goals using the SMART goals framework.

Describe the purpose of an organization’s mission, vision, and values and evaluate each against the current environment.

Select an appropriate implementation model based on strategy.

Identify firms using incremental, disruptive, architectural, and radical innovation strategies.

Provide key strategies for managing through disruption.

Educator Resources

The courseware’s materials make teaching strategic management easier for you and more engaging for students. The following resources are included:

Auto-graded quizzes for each chapter
4 case studies
- Failed Ford Launch Case Study
- Netflix KPIs Case Study
- Ring SWOT Analysis Case Study
- Starbucks and Innovation Case Study
28 turnkey assignments
Comprehensive project
Lecture slide decks
Lesson plans
Real-world examples
Auto-graded midterm exam with 50 questions
Test bank with 100 questions
Sample syllabus and course calendars
LMS integration with Stukent platforms

TABLE OF CONTENTS

KEY LEARNING OBJECTIVES

EDUCATOR RESOURCES

TABLE OF CONTENTS

KEY LEARNING OBJECTIVES

EDUCATOR RESOURCES

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Keeping Content Current

The media and materials included with the strategic management textbook and courseware make it an in-depth teaching tool. The content is updated yearly so you can be sure you’re teaching up-to-date principles.

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Support for Students and Educators

The Stukent Support Team simplifies the learning process for students and educators. Anyone who uses Stukent courseware automatically has access to our support team to answer any courseware and technical-specific inquiries.

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Develop Real-world Skills for Your Students

The Strategic Management Simternship will include the knowledge and experience of both educators and industry professionals. The simulation will give students real-world skills they can add to their resumes.

Less Grading more Teaching

The Simternship will be completely auto-graded, so you can spend less time grading and more time helping your students build valuable skills they can use on the job.