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850 institutions
Adopted by more than
2,350 instructors
The Stukent Social Media Marketing Simternship
Students Manage Real-world Social Media Campaigns
Give your students over $100,000 to manage real-world social media campaigns with the Stukent® Social Media Simternship®. The Simternship lets your students assume the role of social media specialist for a simulated e-commerce company. Over the course of 12 rounds, your students will run paid ad campaigns, perform demographic targeting, test social media content, analyze performance metrics, and more.
Students receive live individualized feedback, and you’ll receive autograded results.
Pair the simulation with the “Essentials of Social Media Marketing” courseware for a complete, career-ready learning experience.
Skills your students will talk about in interviews
Each round simulates real-world social media scenarios, helping your students develop the skills they need to excel in their future careers.
As a professor, finding a resource that connects working-world experience with the classroom is so valuable. And that's exactly what Stukent's Social Media Marketing Simternship is doing in my BUS-362 class at Meredith College.
Anonymous Professor, Meredith College
Preview
What’s in a Simternship round?
Each round allows students to apply concepts learned in class in real-world social media marketing scenarios. Take a guided tour of a round to see how the Simternship works!
Organic Posts
Paid Posts
Working with Influencers
Michelle Charello
The “Essentials of Social Media Marketing” courseware
Teach social media concepts in professional contexts
The “Essentials of Social Media Marketing” courseware helps you teach students platform-specific strategies, content creation techniques, and analytics skills to execute successful social media campaigns.
I’ve applied the skills I’ve gained in the Social Media Simternship to all aspects of my current job, specifically with creating content strategies, conducting market research, and targeting detailed buyer personas. Huge thanks to the Stukent team for their work on the simulation! I recommend Stukent’s Social Media Simternship to anyone looking for hands-on experience in social media marketing.
Baelei C., Student, Utah Valley University
Preview
Explore the table of contents
Provide your students with a comprehensive understanding of modern social media marketing strategies. Your students will explore marketing strategies across Facebook, Instagram, TikTok, and other platforms, all while gaining hands-on experience in influencer partnerships and campaign development.
Chapter 1: Introduction to Social Media Marketing
Chapter 2: Developing Your Personal Brand
Chapter 3: Social Media Marketing Strategy and Social Media Advertising
Chapter 4: Marketing with Facebook
Chapter 5: Marketing with Instagram
Chapter 6: Marketing with X
Chapter 7: Marketing with Snapchat
Chapter 8: Marketing with Pinterest
Chapter 9: Marketing with LinkedIn
Chapter 10: Marketing with YouTube
Chapter 11: Marketing with TikTok
Chapter 12: Blogs, Vlogs, Podcasts, and Webinars
Chapter 13: Social Media Marketing Campaigns
Chapter 14: Influencer Marketing with Social Media
Chapter 15: Employee Advocacy
Chapter 16: Social Media Policies and Crisis Response Plan
Chapter 17: Social Selling
Chapter 18: Social Media Analytics and Measuring ROI
See how easy it is to teach your next course with the “Essentials of Social Media Marketing” courseware
Social media marketing full-length case studies
Transform theory into insights with real brand stories
Bring real-world strategy into your classroom with the Social Media Marketing Case Studies. Each case study gives your students a behind-the-scenes look at a social media strategy, including a brand story, instructor guide, and a set of turnkey lecture slides to spark classroom discussion.
Flexible integration for your curriculum
These case studies are designed to fit perfectly into your course. You can access them as standalone materials or bundle them with any courseware or Simternship.
Case studies included:
From Cravings to Campaigns: How Food Influencer Laura from Buns and Bites Built a Flavorful Brand
Build a Character, Not a Brand: How Leading Brands Humanized Marketing for Gen Z
Sombra Lounge: Scaling a Restaurant Through Social Media
About the author
Michelle Charello, MBA
Michelle Charello is the vice president of marketing at an Energy-as-a-Service company, where she leads strategies that drive large-scale energy transformation. She brings over a decade of experience from a Fortune 500 company, with a track record in global marketing, executive social media, and online education programs that have attracted hundreds of thousands of users. Michelle has also taught digital marketing at Bryant University and holds an MBA from Texas A&M University and a BS from Bryant University.
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Always have the latest edition
The “Essentials of Social Media Marketing” courseware contains robust resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of your industry.
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
