Essentials of Social Media Marketing Bundle

Higher Ed Social Media Marketing Bundle

A Complete Courseware Package Loaded with Resume-Worthy Experience

Essentials of Social Media Marketing - Digital Textbook


Design Platform-Specific Social Media Marketing
Students learn how to tailor their marketing efforts based on the platform, whether it’s Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, or Youtube. 

Develop a Social Media Marketing Strategy
Students will learn to identify a target market and create personas. They’ll practice creating a content and distribution strategy, optimizing social media networks and determining resources, roles, and responsibilities.

Create an Employee Advocacy Program
Students will learn how to develop employees as brand advocates, including best practices, real-world examples, and more. 

Practice Personal Branding
Students will learn best practices for personal branding, define their desired personal brand, and then conduct an online audit to assess where their brand stands currently. 

Mimic Social – Social Media Marketing Simulation


Write Targeted Social Media Ads
Students gain experience writing ad copy to increase engagement and drive conversions. They test different promotional strategies to create compelling ads for various social media platforms. 

Perform Demographic Targeting
Students practice targeting various demographics through social media content creation and promotion.

Utilize Promotional Strategies
Students learn and use different strategies for earned, owned, and paid social media marketing. They analyze various forms of media and direct promotional strategies to maximize reach. 

Measure Key Performance Indicators
Students learn how to measure KPIs and track social media marketing success. They make data-driven decisions to continually improve efforts. 

Manage Budgets
Students learn how to manage a $100,000 advertising budget and adjust spending to drive engagement and conversions on multiple social media platforms.

Schedule Content
Students practice scheduling social media content. They determine the most effective times to share content in order to maximize engagement and performance.