Content Marketing Bundle

Higher Ed Content Marketing Bundle

Content Marketing courseware that promotes student success beyond the classroom

Content Marketing courseware that promotes student success beyond the classroom

All Stukent bundles are designed to make teaching a cohesive experience from start to finish, while conveniently saving you and your students time. 

Bundles include the simulation and courseware that work hand-in-hand to provide an engaging learning experience. 

The up-to-date foundational theory and real-world experience is a powerful combination to prepare students to be successful in the growing job market.

Mimic Content Marketing

Simulation

Set Your Students Apart in the Job Market

In Mimic Content Marketing, students play the role of a content marketing manager at Buhi Supply Co., where they make strategic content marketing decisions for the company and carry out content creation projects in each round. This simulation makes it easy to teach students how to generate leads, improve organic search traffic, increase brand awareness, and create loyal customers.

Expand Your Definition of Courseware

Updated every year

with lifetime access for students

100+ resources

Case studies, lecture slides, exams, lesson plans and more

Virtual TA by Stukent

with a 96% customer service satisfaction rating

Expand Your Definition of Courseware

As part of this simulation, students will:
Analyze target market personas
Plan content based on target market and search intent
Create blogs, podcasts, and videos
Research and identify best keywords for SEO
Allocate a content budget
Assess peer’s work and deliver constructive feedback
Analyze metrics to determine the best content marketing strategy
Apply best practices for content execution and creation

“This simulation has brought the connection to in-class and handson learning to my fingertips. …
The simulations make you feel like you are actually running a marketing campaign with real products.”

– Jeffery P. | Student

Content Marketing Strategies

Courseware

With “Content Marketing Strategies: Planning, Creating, and Distributing Content,” students learn how to build content marketing campaigns. From blogging to video content, events, downloads, and more, this courseware gives students a solid foundation in current content marketing principles. Prepare students for careers in communications, PR, and social media with ease!

Table of Contents

As part of this simulation, students will:

1: WHAT IS CONTENT MARKETING?
2: CONTENT AND ITS DIFFERENT FORMS
3: MARKETING PRINCIPLES
4: BLOGGING: WRITING FOR THE WEB
5: VIDEO CONTENT
6: PODCASTING AND OTHER AUDIO MARKETING
7: INFOGRAPHICS AND OTHER VISUAL CONTENT
8: EVENTS, DOWNLOADS, AND MORE

9: SELECTING A SOCIAL MEDIA PLATFORM
10: SHARING CONTENT ON SOCIAL MEDIA
11: SEARCH ENGINE OPTIMIZATION
12: LIST BUILDING AND EMAIL MARKETING
13: REFRESHING OLDER CONTENT
14: CONTENT MARKETING ANALYTICS
15: ONLINE ADVERTISING
16: THE BUSINESS OF CONTENT MARKETING

Case Study: GANDALF DUBSTEP

Case Study: WAYNE STATE UNIVERSITY

About The Author

Nick Mattars

Nick has worked with content marketing since he was in high school experimenting with his MySpace profile. He now teaches digital marketing at multiple universities across the United States and is the founder of Digital Detroit, a digital marketing training company based in Michigan. He received his MBA from Wayne State University in Detroit and his bachelor’s degree in English and Communications from the University of Michigan. He lives in Southeast Michigan with his wife and two sons. Nick enjoys watching and playing basketball, blogging about digital marketing, and reading classic literature.

“Content marketing principles apply far beyond content creation. Students who use this textbook will be ready for a role in communications, PR, social media, or almost any other digital marketing position.”

– Nick Mattar, Author

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Available Fall 2023

Request Free Instructor Access

A Stukent course consultant will verify you are an instructor and send you an email to set up your account.

Take a Look at the Bundle

Have your course consultant show you around the Content Marketing courseware, simulation, and resources.

Fill Out the Order Form

When you’re ready to start using the courseware and simulation, a course consultant will help you fill out an order form.

Help educators help students help the world

Stukent Keeps Academia Current

2018~2021

The Content Marketing Courseware Bundle

Stukent bundles include:

  • Hundreds of instructor and student resources
  • First-in-the-world simulations
  • Continuously updated courseware

All Stukent bundles are designed to make teaching a cohesive experience from start to finish, while conveniently saving you and your students time. 

Bundles include the simulation and courseware that work hand-in-hand to provide an engaging learning experience. 

The up-to-date foundational theory and real-world experience is a powerful combination to prepare students to be successful in the growing job market.

Mimic Content Marketing

KEY LEARNING OBJECTIVES

As part of this simulation, students will:

  • Distinguish various target market personas
  • Evaluate content options based on goals and search intent
  • Research and identify best keywords for SEO
  • Allocate a content budget
  • Assess peer work
  • Articulate constructive feedback
  • Break down each round’s score for optimizing results
  • Analyze best practices for content execution and creation
icon-content-marketing

“Content marketing principles apply far beyond content creation. Students who use this textbook will be ready for a role in communications, PR, social media, or almost any other digital marketing position.” – Nick Mattar, Author

courseware-content-marketing-strategies

Table of Contents

 

1: WHAT IS CONTENT MARKETING?

2: CONTENT AND ITS DIFFERENT FORMS

3: MARKETING PRINCIPLES

4: BLOGGING: WRITING FOR THE WEB

5: VIDEO CONTENT

6: PODCASTING AND OTHER AUDIO MARKETING

7: INFOGRAPHICS AND OTHER VISUAL CONTENT

8: EVENTS, DOWNLOADS, AND MORE

9: SELECTING A SOCIAL MEDIA PLATFORM

10: SHARING CONTENT ON SOCIAL MEDIA

11: SEARCH ENGINE OPTIMIZATION

12: LIST BUILDING AND EMAIL MARKETING

13: REFRESHING OLDER CONTENT

14: CONTENT MARKETING ANALYTICS 

15: ONLINE ADVERTISING

16: THE BUSINESS OF CONTENT MARKETING

Case Study: GANDALF DUBSTEP

Case Study: WAYNE STATE UNIVERSITY