Content Marketing courseware that promotes student success beyond the classroom
All Stukent bundles are designed to make teaching a cohesive experience from start to finish, while conveniently saving you and your students time.
Bundles include the simternship™ and courseware that work hand-in-hand to provide an engaging learning experience.
The up-to-date foundational theory and real-world experience is a powerful combination to prepare students to be successful in the growing job market.
Content Marketing
Simternship™
Set Your Students Apart in the Job Market
In the Content Marketing Simternship™, students play the role of a content marketing manager at Buhi Supply Co., where they make strategic content marketing decisions for the company and carry out content creation projects in each round. This simternship™ makes it easy to teach students how to generate leads, improve organic search traffic, increase brand awareness, and create loyal customers.
Stukent Simternships
Employ Students
in Career-Relevant Learning
A Stukent Simternship® is a career-relevant, work-integrated learning experience that helps your students connect classroom concepts to real-world tasks.
In a Simternship, students become marketing managers, PR officers, entrepreneurs, SEO specialists, accountants, and more. They will interact with simulated supervisors and coworkers, perform realistic tasks, and build their confidence within the safety of a simulated environment.
Expand Your Definition of Courseware
Updated every year
with lifetime access for students
100+ resources
Case studies, lecture slides, exams, lesson plans and more
Virtual TA by Stukent
with a 96% customer service satisfaction rating
Content Marketing Simternship Learning Objectives
As part of this simulation, students will:
Feels built-in, not bolted on
Micro Module: AI in Marketing
Included for FREE with any Stukent Marketing Simternship or courseware!
The Micro Module: AI in Marketing is designed to complement any marketing course. Whether you’re teaching marketing principles, digital marketing, SEO, social media, or other topics, this module adds powerful, up-to-date AI activities to your curriculum.
Content Marketing Strategies
Courseware
With “Content Marketing Strategies: Planning, Creating, and Distributing Content,” students learn how to build content marketing campaigns. From blogging to video content, events, downloads, and more, this courseware gives students a solid foundation in current content marketing principles. Prepare students for careers in communications, PR, and social media with ease!
“This simulation has brought the connection to in-class and handson learning to my fingertips. …
The simulations make you feel like you are actually running a marketing campaign with real products.”
– Jeffery P. | Student
Table of Contents
1: WHAT IS CONTENT MARKETING?
2: CONTENT AND ITS DIFFERENT FORMS
3: MARKETING PRINCIPLES
4: BLOGGING: WRITING FOR THE WEB
5: VIDEO CONTENT
6: PODCASTING AND OTHER AUDIO MARKETING
7: INFOGRAPHICS AND OTHER VISUAL CONTENT
8: EVENTS, DOWNLOADS, AND MORE
9: SELECTING A SOCIAL MEDIA PLATFORM
10: SHARING CONTENT ON SOCIAL MEDIA
11: SEARCH ENGINE OPTIMIZATION
12: LIST BUILDING AND EMAIL MARKETING
13: REFRESHING OLDER CONTENT
14: CONTENT MARKETING ANALYTICS
15: ONLINE ADVERTISING
16: THE BUSINESS OF CONTENT MARKETING
Case Study: GANDALF DUBSTEP
Case Study: WAYNE STATE UNIVERSITY
About The Author
Nick Mattar
Nick has worked with content marketing since he was in high school experimenting with his MySpace profile. He now teaches digital marketing at multiple universities across the United States and is the founder of Digital Detroit, a digital marketing training company based in Michigan. He received his MBA from Wayne State University in Detroit and his bachelor’s degree in English and Communications from the University of Michigan. He lives in Southeast Michigan with his wife and two sons. Nick enjoys watching and playing basketball, blogging about digital marketing, and reading classic literature.
“Content marketing principles apply far beyond content creation. Students who use this textbook will be ready for a role in communications, PR, social media, or almost any other digital marketing position.”
– Nick Mattar, Author
Hands-on Learning without the Hassle
Stukent Simternships integrate with your favorite LMS platforms
Single Sign-on
Grade Book Syncing
Deep Linking
Rostering
Request Free Instructor Access
A Stukent course consultant will verify you are an instructor and send you an email to set up your account.
Take a Look at the Bundle
Have your course consultant show you around the Content Marketing courseware, simulation, and resources.
Fill Out the Order Form
When you’re ready to start using the courseware and simulation, a course consultant will help you fill out an order form.
The Content Marketing Courseware Bundle
Stukent bundles include:
- Hundreds of instructor and student resources
- First-in-the-world simulations
- Continuously updated courseware
All Stukent bundles are designed to make teaching a cohesive experience from start to finish, while conveniently saving you and your students time.
Bundles include the simulation and courseware that work hand-in-hand to provide an engaging learning experience.
The up-to-date foundational theory and real-world experience is a powerful combination to prepare students to be successful in the growing job market.
Mimic Content Marketing
KEY LEARNING OBJECTIVES
As part of this simulation, students will:
- Distinguish various target market personas
- Evaluate content options based on goals and search intent
- Research and identify best keywords for SEO
- Allocate a content budget
- Assess peer work
- Articulate constructive feedback
- Break down each round’s score for optimizing results
- Analyze best practices for content execution and creation
“Content marketing principles apply far beyond content creation. Students who use this textbook will be ready for a role in communications, PR, social media, or almost any other digital marketing position.” – Nick Mattar, Author
Table of Contents
1: WHAT IS CONTENT MARKETING?
2: CONTENT AND ITS DIFFERENT FORMS
3: MARKETING PRINCIPLES
4: BLOGGING: WRITING FOR THE WEB
5: VIDEO CONTENT
6: PODCASTING AND OTHER AUDIO MARKETING
7: INFOGRAPHICS AND OTHER VISUAL CONTENT
8: EVENTS, DOWNLOADS, AND MORE
9: SELECTING A SOCIAL MEDIA PLATFORM
10: SHARING CONTENT ON SOCIAL MEDIA
11: SEARCH ENGINE OPTIMIZATION
12: LIST BUILDING AND EMAIL MARKETING
13: REFRESHING OLDER CONTENT
14: CONTENT MARKETING ANALYTICS
15: ONLINE ADVERTISING
16: THE BUSINESS OF CONTENT MARKETING
Case Study: GANDALF DUBSTEP
Case Study: WAYNE STATE UNIVERSITY
