The Email Marketing Bundle
The Email Marketing Bundle includes a first-in-the-world simulation and continuously updated digital courseware:
- Hands-on learning in multiple simulation rounds
- Chapter lesson plans and lecture slides
- Assignments and auto-graded quizzes
The Email Marketing Bundle is designed to make teaching a cohesive experience from start to finish, while conveniently saving you time.
Bundles include the simulation and courseware that work hand-in-hand to provide an engaging learning experience.
Up-to-date foundational theory and real-world experience is a powerful combination to prepare students to be successful in the job market.
Mimic Email Marketing Simulation
WHAT SKILLS WILL YOUR STUDENTS GAIN?
- Choose effective emails for email marketing sequences
- Schedule and organize emails in email marketing sequences
- Select triggers to determine what actions will initiate email marketing sequences
- Set if/then branches to indicate when recipients will be removed from email marketing sequences
- Optimize email marketing sequences based on key metrics
- Respond effectively to email marketing related questions
What's in the Email Marketing Courseware?
Table of Contents
Chapter 1: Introduction to Email Marketing
Chapter 2: Designing an Effective Email Message
Chapter 3: Lead Generation
Chapter 4: 3rd-party Software for Email Marketing
Chapter 5: SPAM
Chapter 6: Email Automation
Chapter 7: Measuring Email Performance
Chapter 8: Email Marketing and Social Media
Chapter 9: Blogging with an Email Strategy
Chapter 10: Email Marketing Blunders and Successes
*Content subject to change
