In order to be a leading advertiser in this new age of digital marketing, you must invest in measuring the successes and failures of your marketing efforts. Thi Read More...In order to be a leading advertiser in this new age of digital marketing, you must invest in measuring the successes and failures of your marketing efforts. This textbook breaks down marketing analytics fundamentals with a pragmatic approach to solving real-world problems.

A Strong Introduction to Marketing Analytics

I found this book to provide a solid foundation for a beginner interested in studying Marketing Analytics. Marketing Analytics covered a wide range of topics bu Read More...I found this book to provide a solid foundation for a beginner interested in studying Marketing Analytics. Marketing Analytics covered a wide range of topics but also avoided getting bogged down by wordy prose and large page counts, which made it much more easy to learn from. The book itself was a fairly straightforward read, and offered relevant examples and exercises for a student to use to learn the material. I would recommend this book for someone interested in learning about Marketing Analytics!

This text was super easy to understand.

This text was super easy to understand and was a great supplement to what we were learning in class this quarter! Professor Davis made the subject of "marketing Read More...This text was super easy to understand and was a great supplement to what we were learning in class this quarter! Professor Davis made the subject of "marketing analytics" very interesting and this text really dives deep into the topic! I left this course with a much better understanding of what marketing analytics is all about. I know what I learned in this textbook will be useful in my future career.

I thought this textbook was very easy to follow.

I thought this textbook was very easy to follow and was straight to the point, making it a great foundation point for learning marketing analytics marketing ana Read More...I thought this textbook was very easy to follow and was straight to the point, making it a great foundation point for learning marketing analytics marketing analytics. The only ting that would make it better would be to review the chapter quizzes to help study for the quiz, or maybe open up practice quizzes.

Very well organized!

This book is a very useful study tool. It is really well organized, which makes it easy to find information you are looking for when reviewing the material for  Read More...This book is a very useful study tool. It is really well organized, which makes it easy to find information you are looking for when reviewing the material for a second or third time. There are a few small grammatical errors and times when quizzes don't align with the textbook materials, like when learning about SQL commands, but besides those, the content and organization is great!

I really liked this book!

Overall, I really liked this book! It was easy to read, gave in-depth descriptions and provided great examples. The way the book was broken up was very organize Read More...Overall, I really liked this book! It was easy to read, gave in-depth descriptions and provided great examples. The way the book was broken up was very organized and easy to follow along. It did a great job at making complicated topics easy to understand. The examples and graphics provided further explanations that reinforced what was being said.

Solid Introduction to Marketing Analytics.

The information is presented in a clear and concise manner. It emphasizes what's important and provides great examples throughout each chapter to better explain Read More...The information is presented in a clear and concise manner. It emphasizes what's important and provides great examples throughout each chapter to better explain the various topics. The book is also organized in a way that is effective and that helps the student retain new topics, such as with the online quizzes. Overall, the book was effective in presenting the course information.

This textbook was an amazing resource for marketing analytics.

Overall, this textbook was an amazing resource for marketing analytics. The book was clear and concise and was easy to follow and understand. Would definitely r Read More...Overall, this textbook was an amazing resource for marketing analytics. The book was clear and concise and was easy to follow and understand. Would definitely recommend to all marketing students.

I loved this book.

I loved this book. It broke down material very well and made it easy for a first timer like me to follow along. The only thing I would improve would be the quiz Read More...I loved this book. It broke down material very well and made it easy for a first timer like me to follow along. The only thing I would improve would be the quizzes. Make them re-viewable once they are all submitted so studying for the midterm and final can be based off of those.

Great textbook!

This book was well written and informative, allowing to learn the subject with ease. Aside from a few spelling and grammar errors, the only thing I would change Read More...This book was well written and informative, allowing to learn the subject with ease. Aside from a few spelling and grammar errors, the only thing I would change is to allow students to see their quiz answers after they complete them. It would be helpful to be able to go back and study the questions later on. I would highly suggest using this textbook.