Marketing Analytics Bundle

Industry-approved Courseware Bringing Students from Concept to Real-life Application

Add Hands-on Learning to Your Marketing Analytics Course

All-new Marketing Analytics Simternship

Check out the New Simternship

This new Stukent Simternship will allow students to play through the principles taught in your Market Analytics course. You will add simulated experiences in

  •  A/B Testing
  • Data Cleaning & Analysis
  • Segmentation & Targeting
  • Data Visualization
  • SQL

And is compatible with R, Python, & Excel! Click below for Instructor Access.

Marketing Analytics Courseware

Teach All the Primary Marketing Analytics Concepts in Our Digital Courseware

Marketing analytics is a broad field and too many students lack the necessary foundation to compete in the job market. Companies report a significant skills gap between marketing students and the roles they are hired to fill. The Marketing Analytics Courseware hones in on this gap and gives students a more complete vision of the core concepts and practices throughout this diverse field.

Key Learning Objectives

  • Demonstrate an understanding of the processes and techniques of marketing data collection, analysis, and visualization.

  • Explain and apply the logic of optimization and attribution in marketing analytics.

  • Explain the terminology and tools of marketing analytics.

  • Apply the practical tools and techniques of marketing analytics.

  • Understand the roles of data technologies, data management systems, and data visualization in marketing.

  • Study and practice programming tools and structured query language.

  • Engage in social listening and content analysis.

  • Understand artificial intelligence, machine learning, and deep learning.

  • Run field experiments in digital environments, including A/B testing.

  • Understand marketing mix models.

Marketing Analytics Simternship

 

Spend less time preparing and grading and more time helping students build valuable skills. This unique simulation gives students hands-on experience, shortens the learning curve, and prepares them to compete in a growing job market. 

WHAT PRINCIPLES WILL YOUR STUDENTS LEARN?

  • Cleaning Big Data
  • Data Integration
  • Cluster Analysis
  • A/B Testing on a Website
  • Strategic Budgeting Decisions
  • Analyzing Reports to Optimize KPIs

Mimic Marketing Analytics – Marketing Analytics Simulation

 

Spend less time preparing and grading and more time helping students build valuable skills. This unique simulation gives students hands-on experience, shortens the learning curve, and prepares them to compete in a growing job market. 

WHAT PRINCIPLES WILL YOUR STUDENTS LEARN?

  • Cleaning Big Data
  • Data Integration
  • Cluster Analysis
  • A/B Testing on a Website
  • Strategic Budgeting Decisions
  • Analyzing Reports to Optimize KPIs

Simplify Education with LMS Integration

Single Sign-On

Grade Book Syncing

Deep Linking

Rostering

It’s Easy to Get Started

Request Free Instructor Access

A Stukent course consultant will verify you’re an instructor and send you an email to set up your account.

Take a Look at the Courseware

To make sure you don’t miss any features, we suggest you have a course consultant show you around the Edify platform.

Fill Out Order Form

A course consultant will help you fill out an order form when you’re ready to start using the courseware.

Simternship

Stukent Simternships™ — Redefine Business Education

Redefine hands-on education with a Stukent Simternship™! A Simternship goes beyond your average business simulation, giving your students the opportunity to put the concepts you’re teaching them to work.

A Stukent Simternship packs months of role-specific training into a single semester. Your students will step into real-world positions, allowing them to gain experience, master marketable skills, increase their knowledge retention, and yes, even make mistakes in a low-risk environment.

With Stukent Simternships, your students get a powerful, resume-worthy experience, while you get a hassle-free semester. Talk to a Stukent course consultant today to see how a Simternship can transform your classroom!

FREE Sample Syllabus:
Marketing Analytics

Who doesn’t love free stuff? Hundreds of instructors are using this syllabus for their course, teaching the topic of Marketing Analytics.