All-new Marketing Analytics Simternship
Check out the New Simternship
This new Stukent Simternship will allow students to play through the principles taught in your Market Analytics course. You will add simulated experiences in
- A/B Testing
- Data Cleaning & Analysis
- Segmentation & Targeting
- Data Visualization
- SQL
And is compatible with R, Python, & Excel! Click below for Instructor Access.
Marketing Analytics Courseware
Teach All the Primary Marketing Analytics Concepts in Our Digital Courseware
Marketing analytics is a broad field and too many students lack the necessary foundation to compete in the job market. Companies report a significant skills gap between marketing students and the roles they are hired to fill. The Marketing Analytics Courseware hones in on this gap and gives students a more complete vision of the core concepts and practices throughout this diverse field.
Key Learning Objectives
Demonstrate an understanding of the processes and techniques of marketing data collection, analysis, and visualization.
Explain and apply the logic of optimization and attribution in marketing analytics.
Explain the terminology and tools of marketing analytics.
Apply the practical tools and techniques of marketing analytics.
Understand the roles of data technologies, data management systems, and data visualization in marketing.
Study and practice programming tools and structured query language.
Engage in social listening and content analysis.
Understand artificial intelligence, machine learning, and deep learning.
Run field experiments in digital environments, including A/B testing.
Understand marketing mix models.
Marketing Analytics Simternship
Spend less time preparing and grading and more time helping students build valuable skills. This unique simulation gives students hands-on experience, shortens the learning curve, and prepares them to compete in a growing job market.
WHAT PRINCIPLES WILL YOUR STUDENTS LEARN?
- Cleaning Big Data
- Data Integration
- Cluster Analysis
- A/B Testing on a Website
- Strategic Budgeting Decisions
- Analyzing Reports to Optimize KPIs
Mimic Marketing Analytics – Marketing Analytics Simulation
Spend less time preparing and grading and more time helping students build valuable skills. This unique simulation gives students hands-on experience, shortens the learning curve, and prepares them to compete in a growing job market.
WHAT PRINCIPLES WILL YOUR STUDENTS LEARN?
- Cleaning Big Data
- Data Integration
- Cluster Analysis
- A/B Testing on a Website
- Strategic Budgeting Decisions
- Analyzing Reports to Optimize KPIs
Hands-on Learning Without the Hassle
Stukent Simternships integrate with your favorite LMS platforms
Single Sign-On
Grade Book Syncing
Deep Linking
Rostering
It’s Easy to Get Started
Request Free Instructor Access
A Stukent course consultant will verify you’re an instructor and send you an email to set up your account.
Take a Look at the Courseware
To make sure you don’t miss any features, we suggest you have a course consultant show you around the Edify platform.
Fill Out Order Form
A course consultant will help you fill out an order form when you’re ready to start using the courseware.
Feels built-in, not bolted on
Micro Module: AI in Marketing
Included for FREE with any Stukent Marketing Simternship or courseware!
The Micro Module: AI in Marketing is designed to complement any marketing course. Whether you’re teaching marketing principles, digital marketing, SEO, social media, or other topics, this module adds powerful, up-to-date AI activities to your curriculum.
Stukent Simternships™:
Employ Students
in Career-Relevant Learning
A Stukent Simternship is a career-relevant, work-integrated learning experience that helps your students connect classroom concepts to real-world tasks.
In a Simternship, students become marketing managers, PR officers, entrepreneurs, SEO specialists, accountants, and more. They will interact with simulated supervisors and coworkers, perform realistic tasks, and build their confidence within the safety of a simulated environment.
