Marketing Analytics Bundle

Industry-approved Marketing Analytics Courseware

Add Hands-on Learning to Your Marketing Analytics Course

Marketing Analytics Textbook

Marketing Analytics Textbook

Teach All the Primary Marketing Analytics Concepts in One Digital Textbook

Marketing analytics is a broad field and too many students lack the necessary foundation to compete in the job market. Companies report a significant skills gap between marketing students and the roles they are hired to fill. The Marketing Analytics textbook hones in on this gap and gives students a more complete vision of the core concepts and practices throughout this diverse field.

Key Learning Objectives

  • Demonstrate an understanding of the processes and techniques of marketing data collection, analysis, and visualization.

  • Explain and apply the logic of optimization and attribution in marketing analytics.

  • Explain the terminology and tools of marketing analytics.

  • Apply the practical tools and techniques of marketing analytics.

  • Understand the roles of data technologies, data management systems, and data visualization in marketing.

  • Study and practice programming tools and structured query language.

  • Engage in social listening and content analysis.

  • Understand artificial intelligence, machine learning, and deep learning.

  • Run field experiments in digital environments, including A/B testing.

  • Understand marketing mix models.

Mimic Analytics – Marketing Analytics Simulation

Spend less time preparing and grading and more time helping students build valuable skills. This unique simulation gives students hands-on experience, shortens the learning curve, and prepares them to compete in a growing job market. 

WHAT PRINCIPLES WILL YOUR STUDENTS LEARN?

  • Cleaning Big Data
  • Data Integration
  • Cluster Analysis
  • A/B Testing on a Website
  • Strategic Budgeting Decisions
  • Analyzing Reports to Optimize KPIs

It’s Easy to Get Started

Request Free Instructor Access

A Stukent course consultant will verify you’re an instructor and send you an email to set up your account.

Take a Look at the Courseware

To make sure you don’t miss any features, we suggest you have a course consultant show you around the Edify platform.

Fill Out Order Form

A course consultant will help you fill out an order form when you’re ready to start using the courseware.

Be the first to exclusively preview FOUR new simulations!

Come see how the new Stukent products can empower you as a teacher and change the future for your students.
ProductLaunchEvent_Q1

** Live Launch Event **

March 19th, 2021