SEO Bundle Features
SEO: Strategy & Skills
Written by authors in industry and academia for the most relevant SEO courseware on the market.
Simternship™ Certificate
All participants will receive an industry-vetted certificate.
Assignments & Resources
Assignments in every chapter give students real-world, hands-on experience. This courseware also includes over 100 instructor resources.
Attend free virtual events or watch the recordings.
Real-world Application
Give students experiences they can take to interviews.
Integrate with Stukent.
Join Stukent’s Professor Community on Facebook.
An Interactive Simulation, Foundational SEO Theories, and Real-world Projects in One Courseware Bundle
Bridge the gap between the classroom and the job market! Set your students up for SEO success with “SEO: Strategy & Skills” and SEO Simternship™.
All-encompassing SEO Courseware
Key Learning Objectives
At the end of this course, students should be able to:
- Understand the primary business function of SEO
- Perform appropriate analysis in preparation for conducting a successful SEO campaign
- Accomplish key tasks associated with SEO for websites and other media
- Measure and report on SEO outcomes and make adjustments based on performance data
80 Resources Included
15 assignments with real-world applications
(instructor and student versions)
15 auto-graded chapter quizzes
15 quiz review slides
15 lesson plans with prep recommendations and engaging class activities
15 chapter presentations (instructor and student versions)
2 student projects preparing them for an SEO job interview
Sample syllabus outlining course benefits and structure
Sample calendar to save prep time
Cumulative glossary for student reference
Give Your Students Real-world SEO Experience to Prepare Them for Successful Digital Marketing Careers
SEO Simternship™
Your solution for giving students real-world experience, including:
- Conducting an SEO site audit
- Performing keyword research and updating meta content
- Optimizing landing pages and applying on-site SEO best practices
- Analyzing and selecting an off-site SEO strategy
- Evaluating organic traffic data, ranked keywords, authority score, and backlinks
- Practicing building backlinks to increase site authority and organic traffic
- Managing SEO efforts with fluctuating budgets
Feels built-in, not bolted on
Micro Module: AI in Marketing
Included for FREE with any Stukent Marketing Simternship or courseware!
The Micro Module: AI in Marketing is designed to complement any marketing course. Whether you’re teaching marketing principles, digital marketing, SEO, social media, or other topics, this module adds powerful, up-to-date AI activities to your curriculum.
Stukent Simternships™:
Employ Students
in Career-Relevant Learning
A Stukent Simternship is a career-relevant, work-integrated learning experience that helps your students connect classroom concepts to real-world tasks.
In a Simternship, students become marketing managers, PR officers, entrepreneurs, SEO specialists, accountants, and more. They will interact with simulated supervisors and coworkers, perform realistic tasks, and build their confidence within the safety of a simulated environment.
Why Use the Stukent's SEO Simternship™?
Students Prefer Simulations
In a survey of 4,000 students, 87% of those who had used a Stukent simulation agreed that they prefer classes that use a simulation.
Simulations Provide Industry Experience
Getting industry experience is difficult in college. The SEO Simternship™ allows students to practice SEO in a low-risk setting.
Simulations Save Prep Time
The SEO Simternship™ provides students with hands-on learning activities. Plus, it automatically grades those activities for you!
Additional SEO Resources
Hands-on Learning Without the Hassle
Stukent Simternships integrate with your favorite LMS platforms
Single Sign-On
Grade Book Syncing
Deep Linking
Rostering
