Dr. Scott Cowley (@scottcowley) is an Assistant Professor of Marketing at Western Michigan University. Leader of the Digital Marketing & eCommerce Program and winner of the business school’s 2020 Faculty Teaching Award, Scott has a track record of innovation--creating award-winning projects adopted by 100+ universities, coaching students to multiple national case competition wins, and publishing award-winning digital marketing education research. He is also co-authoring Stukent’s SEO textbook.