Steve Wiideman of Wiideman Consulting Group is a scientist and practitioner of local and e-commerce search engine optimization and paid-search advertising. Steve specializes in strategy, planning, and campaign oversights. He personally played a role in the inbound successes of brands such as Disney, Honda, Skechers, Applebee’s, Dole, and others. Steve works as an adjunct professor at Cal State Fullerton, UC San Diego, and Fullerton College. He teaches a variety of courses in website design, SEO, SEM, and online advertising.