Tools for Benchmarking and Measuring Inbound Marketing Performance

Steve Wiideman

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Writer, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the author of SEO Strategy & Skills, a college textbook through Stukent. When he's not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity. While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.


This session will cover tools, templates, metrics, and tips for success in inbound marketing. Whether you’re new to SEO or are a seasoned pro, this session will deepen your understanding of what it takes to optimize an SEO campaign.

SEO Courseware & Simulation

SEO Assignment using ScreamingFrog

SEO Cheat Sheet

Local SEO Cheat Sheet

SEO KPIs and Benchmarks Template

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