How to Teach SEO Like You Know What You’re Talking About

Scott Cowley


Scott is an assistant professor of marketing at Western Michigan University with a research focus in social, interactive, and digital marketing strategy. He was formerly a digital marketing consultant in Salt Lake City. Scott is the master at bridging the gap between industry and academia in his classroom. Some of the projects he’s going to tell you about are award-winners that have been adopted at dozens of universities.