SEO: Strategy & Skills

Up-to-date SEO Courseware for Higher Ed

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Table of Contents

SEO: Strategy & Skills textbook Cover

Chapter 1 – An Overview of Search
Chapter 2 – Searcher Behavior
Chapter 3 – Search Engines
Chapter 4 – Performance Indicators
Chapter 5 – Crawlability
Chapter 6 – User Experience (UX)
Chapter 7 – Keyword Research
Chapter 8 – Site Structure & Keyword Mapping
Chapter 9 – Content Optimization
Chapter 10 – Off-page SEO
Chapter 11 – Link Building
Chapter 12 – Holistic SEO Strategy
Chapter 13 – Local SEO
Chapter 14 – YouTube SEO
Chapter 15 – Amazon SEO, Voice, & the Future of Search

 ISBN: 978-1-7374823-2-1

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About the Authors

Steve Wiideman

Steve Wiideman

Steve Wiideman, of Wiideman Consulting Group, is a scientist and practitioner of local and e-commerce search engine optimization and paid-search advertising. He personally played a role in the inbound successes of brands such as Disney, Belkin, Public Storage, Honda, Skechers, Applebee’s, IHOP, Dole, and others. Steve works as an adjunct professor at Cal State Fullerton, UC San Diego, and Fullerton College. He teaches a variety of courses in website design, SEO, SEM, and online advertising.

Scott Cowley

Scott Cowley

Dr. Scott Cowley (@scottcowley) is an Assistant Professor of Marketing at Western Michigan University. Scott has a track record of innovation, creating award-winning projects adopted by 100+ universities, coaching students to multiple national case competition wins, and publishing award-winning digital marketing education research. Prior to becoming a professor, he spent several years as an SEO strategist.