Assignments in every chapter give
students real-world practice
Written by authors in industry and academia for the most relevant SEO courseware on the market
Backed by the best customer
support team
80 Resources Included
15 assignments with real-world applications (instructor and student versions)
15 auto-graded chapter quizzes
15 quiz review slides
15 lesson plans with prep recommendations and engaging class activities
15 chapter presentations (instructor and student versions)
2 student projects preparing them for an SEO job interview
Sample syllabus outlining course benefits and structure
Sample calendar to save prep time
Cumulative glossary for student reference
Key Learning Obectives
At the end of this course, students should be able to:
- Understand the primary business function of SEO
- Perform appropriate analysis in preparation for conducting a successful SEO campaign
- Accomplish key tasks associated with SEO for websites and other media
- Measure and report on SEO outcomes and make adjustments based on performance data
Table of Contents
Chapter 1 – An Overview of Search
Chapter 2 – Searcher Behavior
Chapter 3 – Search Engines
Chapter 4 – Performance Indicators
Chapter 5 – Crawlability
Chapter 6 – User Experience (UX)
Chapter 7 – Keyword Research
Chapter 8 – Site Structure & Keyword Mapping
Chapter 9 – Content Optimization
Chapter 10 – Off-page SEO
Chapter 11 – Link Building
Chapter 12 – Holistic SEO Strategy
Chapter 13 – Local SEO
Chapter 14 – YouTube SEO
Chapter 15 – Amazon SEO, Voice, & the Future of Search
ISBN: 978-1-7374823-2-1
Additional SEO Resources
About the Authors
Steve Wiideman
Steve Wiideman, of Wiideman Consulting Group, is a scientist and practitioner of local and e-commerce search engine optimization and paid-search advertising. He personally played a role in the inbound successes of brands such as Disney, Belkin, Public Storage, Honda, Skechers, Applebee’s, IHOP, Dole, and others. Steve works as an adjunct professor at Cal State Fullerton, UC San Diego, and Fullerton College. He teaches a variety of courses in website design, SEO, SEM, and online advertising.
Scott Cowley
Dr. Scott Cowley is an associate professor of marketing at Western Michigan University, director of WMU's Digital Marketing and eCommerce program, and founder/advisor for Digital Marketing at WMU (the first digital marketing student organization in the country). Cowley has a track record of innovation, having created projects adopted by universities worldwide, published research to help schools modernize their digital marketing curricula, and coached multiple student teams to awards in international case competitions. Winner of the Marketing Management Association's Master Teacher competition in 2022 and the Haworth College of Business Teaching Award in 2020, he is also coauthor of Stukent’s “SEO: Strategy & Skills." He loves time with his family, pickleball, and biking.
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