Stukent Industry-Vetted Certification Included
The new Stukent Digital Marketing Certification is an excellent way to help students build their resumes and show their expertise. The certification is a FREE add-on included with every purchase of the Digital Marketing Essentials Bundle.
The Stukent Digital Marketing Certification includes:
- 80-question exam
- Official certificate of completion (print or digital copy)
- Industry-vetted evaluation that’s been reviewed by professionals from Google, HubSpot, and more!
Digital Marketing Essentials Textbook
Teach All the Primary Digital Marketing Disciplines
There are a wide variety of disciplines within digital marketing and it is vital that students become familiar with all them. Too often, there is a significant skills gap between digital marketers and the companies that want to hire them. Students who are familiar with digital marketing will be poised to take advantage of this and enjoy rewarding careers.
Enhance Practical Skills
With this courseware, professors are given the resources to upgrade their digital marketing course to teach the overlooked yet critical skills of search engine optimization, website analytics, pay-per-click advertising, and social media marketing.
Teach Up-to-Date Concepts
This book combines the fundamentals of digital marketing with its application in various business environments. Students will learn how to leverage organic, paid and social traffic, as well as the benefits and drawbacks of digital marketing on various platforms.
Table of Contents
Chapter 1 – Digital Marketing Foundations
Chapter 2 – Web Design
Chapter 3 – Analytics
Chapter 4 – On-Site SEO
Chapter 5 – Off-Site SEO
Chapter 6 – Paid Search Marketing
Chapter 7 – Online Advertising
Chapter 8 – Email Marketing
Chapter 9 – Social Media 1
Chapter 10 – Social Media 2
Chapter 11 – Online Reputation Management (ORM)
Chapter 12 – Mobile Marketing
Chapter 13 – Digital Strategy
About the Authors
Mimic Pro – Digital Marketing Simulation
Mimic Pro – Digital Marketing Simulation
Using a PPC simulation significantly shortens the learning curve when working with PPC ads, allowing you to spend less time teaching core principles and more time helping students get valuable practice.
WHAT PRINCIPLES WILL YOUR STUDENTS LEARN?
- Writing Targeted Ads
- Performing Strategic Keyword Research
- Creating High-Converting Landing Pages
- Measuring Key Performance Indicators
- Pricing and Product
- Utilizing Email Marketing
10 Reasons to Use Mimic Pro
- Get tens of thousands in simulated ad dollars.
- Create and optimize simulated PPC campaigns.
- Make a mistake? Waste thousands? No sweat. It’s not real money!
- Prepare users for the real world.
- Practice A/B testing and conversion rate optimization.
- Do keyword research and plan bid strategies.
- Get significant keyword and conversion data sets to analyze.
- Launch multiple email campaigns.
- Learn by doing – read, then practice.
- Compete with other users to see how you perform.
Need a video solution for your course? Consider the Digital Marketing Essentials Video Lectures!
Enhance your digital marketing course with pre-recorded video lectures.
Add the Video Lectures to the Digital Marketing Essentials Bundle and Mimic Pro Simulation Bundle
Save Hours of Prep-work
These video lectures, recorded by author Jeff Larson, give you a turnkey solution to help your students break down the content of Digital Marketing Essentials.
It’s Easy to Get Started
Request Free Instructor Access
A Stukent course consultant will verify you’re an instructor and send you an email to set up your account.
Take a Look at the Textbook
To make sure you don’t miss any features, we suggest you have a course consultant show you around the Edify platform.
Fill Out Order Form
A course consultant will help you fill out an order form when you’re ready to start using the courseware.
What Professors and Students are Saying…
Konya Weber, Northwest Nazarene University
David Cornella, Associate Account Strategist at Google
The marketing of services differs significantly from product marketing. Offering a services marketing course is important to prepare students for the services-dominated economies in which they will compete for jobs. Services dominate the economies of most nations, and the services share of GDP continues to grow. Firms that were once product companies are adding services to achieve competitive differentiation. In some cases, services have displaced product offerings entirely!
Dr. Maribeth Kuzmeski and Jerry Rackley serve on the faculty at the Spears School of Business at Oklahoma State University. Join them for a discussion of why they feel teaching services marketing is imperative, and how they do it at Oklahoma State.