Digital Marketing Essentials Bundle

The #1 Bestselling Digital Marketing Courseware and Simulation

Bring Powerful Hands-on Learning to Your Digital Marketing Course

Combine Two of the Most Influential Classroom Resources

Immerse your students in practical learning with real-world projects utilizing popular industry tools and put them in a simulated environment where they can sharpen their PPC skills using a $100,000+ budget. 

Best-selling Courseware

“Best digital marketing textbook that I have found in 15 years for my students to use to learn easily all about practical business-focused digital marketing best practice…”

Simon, Massey University

First-in-the-world Simulation

“I have had multiple students contact me post-graduation to tell me that the Mimic Simulation was a key factor in them getting a job. It gave them a conversation that few other students could have….”

Gregory, Loyola University

Skills Your Students Will Gain

This turn-key digital marketing bundle provides students with the opportunities and resources to succeed in a competitive job market

Targeting and Segmentation
Strategic Keyword Research
Conversion Design Principles
Budget Management
Web Design
Email Marketing
Search Engine Optimization
Search Engine Marketing
Online Advertising
Campaign Metric Analysis
Reputation Management
Mobile Marketing
Digital Strategy
Social Media Marketing
Paid Ad Strategy

The #1 Bestselling Digital Marketing Courseware

Digital Marketing Essentials

Teach All the Primary Digital Marketing Disciplines 
There are a wide variety of disciplines within digital marketing and it is vital that students become familiar with all them. Too often, there is a significant skills gap between digital marketers and the companies that want to hire them. Students who are familiar with digital marketing will be poised to take advantage of this and enjoy rewarding careers.

Enhance Practical Skills
With this courseware, professors are given the resources to upgrade their digital marketing course to teach the overlooked yet critical skills of search engine optimization, website analytics, pay-per-click advertising, and social media marketing.

Teach Up-to-Date Concepts
This book combines the fundamentals of digital marketing with its application in various business environments. Students will learn how to leverage organic, paid and social traffic, as well as the benefits and drawbacks of digital marketing on various platforms.

156 Resources Included

25 pre-recorded videos from experts with quizzes

13 chapter test banks 

13 chapter presentations (instructor and student versions)

13 auto-graded chapter quizzes

13 optional quiz review slides

13 lesson plans with tips for engagement (online versions included)

4 case studies with teaching notes

3 real-world assignments (instructor and student versions)

2 skill-building projects (instructor and student versions)

2 sample calendars showcasing simulation use

Sample syllabus outlining course benefits and structure

Video case study

Sample midterm exam and answer key

Industry-vetted certification exam

DME-Landing-page-04-04

Table of Contents

Chapter 1 – Digital Marketing Foundations

Chapter 2 – Web Design

Chapter 3 – Analytics

Chapter 4 – On-Site SEO

Chapter 5 – Off-Site SEO

Chapter 6 – Paid Search Marketing

Chapter 7 – Online Advertising

Chapter 8 – Email Marketing

Chapter 9 – Social Media 1

Chapter 10 – Social Media 2

Chapter 11 – Online Reputation Management (ORM)

Chapter 12 – Mobile Marketing

Chapter 13 – Digital Strategy

ISBN: 978-0-692-22688-9

Stukent Industry-Vetted Certification Included

The Stukent Digital Marketing Certification is an excellent way to help students build their resumes and show their expertise. The certification is a FREE add-on included with every purchase of the Digital Marketing Essentials Bundle. 

The Stukent Digital Marketing Certification includes:

  • 80-question exam
  • Official certificate of completion
  • Industry-vetted evaluation that’s been reviewed by professionals from Google, HubSpot, and more!

About the Authors

Jeff Larson

Jeff Larson

Larson is a professor of marketing at Brigham Young University, where he has taught courses in Marketing Research and Internet Marketing since 2007. He received a Master’s Degree in Applied Economics and a Ph.D. in Marketing from the University of Pennsylvania, Wharton School of Business.

Stuart Draper

Stuart Draper

Draper has taught and mentored hundreds of college students on digital marketing as an adjunct faculty member at Brigham Young University – Idaho. Before founding Stukent Inc., Stuart founded the successful digital marketing agency, Get Found First, and he has hired and trained dozens of college students as online marketing interns and employees.

Mimic Pro

Digital Marketing Simulation

Real-world Experience.

Mimic Pro is a digital marketing simulation designed for the doers.
Search, display, and shopping ad creation and optimization are essential components of digital marketing, but it’s challenging to give students hands-on experience with managing ads. Mimic Pro gives students the opportunity to manage over $125,000 in ad budget across search, display, and shopping ad campaigns. They will also learn about landing page optimization, audience targeting, and KPI analysis.

A Deeper Look at the Mimic Pro Simulation

Pre-recorded video lectures help make time for valuable classroom discussions 

Enhance your digital marketing course with 14+ hours of pre-recorded video lectures.

Real-world examples
Author Jeff Larson includes real-world examples throughout the videos to keep students’ attention and help them connect theory and application.

Engaging lectures
These video lectures allow your students to thrive no matter their preferred learning style by utilizing audio- and visual-style teaching.

Bundle options
The video lectures pair great with the “Digital Marketing Essentials” bundle by providing additional content and examples!

What Professors and Students are Saying…

 

Konya Weber, Northwest Nazarene University

 

David Cornella, Associate Account Strategist at Google

LMS Integration Available

Single Sign-on   |   Rostering   |   Grade Book Syncing​

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Winner of the 2022 SmartBrief Readers’ Choice Award

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