Marketing Management Bundle

Give Students Experience Managing Multiple Brands

Use the Only Up-to-date Marketing Management Courseware and Simulation to Prepare the Next Generation of Marketing Managers

The Marketing Management Bundle

The Marketing Management Today courseware has 80+ instructor and student resources, including quizzes, videos, assignments, and more.

The Mimic Marketing Management simulation allows students to put what they learn into practice.

The Marketing Management Today Courseware

Marketing Management Today prepares students for future marketing management roles through engaging video lectures, assignments, quizzes, and more. The courseware highlights the mechanics of marketing from both the company and customer perspectives in five modules about brands, customers, products and services, communications, and technology.

Table of Contents


Chapter 1: Introduction

Module 1: Brand

Chapter 2: Branding from the Customer Perspective
Chapter 3: Branding from the Company Perspective

Module 2: Customers

Chapter 4: Customers from the Customer Perspective
Chapter 5: Customers from the Company Perspective

Module 3: Products

Chapter 6: Products from the Customer Perspective
Chapter 7: Products from the Company Perspective

Module 4: Communications

Chapter 8: Communications from the Customer Perspective
Chapter 9: Communications from the Company Perspective

Module 5: Technology

Chapter 10: Technology from the Customer Perspective
Chapter 11: Technology from the Company Perspective

Key Learning Objectives

  • Describe the multiple facets of marketing that impact each area of business
  • Explain the importance of the customer perspective and the company perspective
  • Enhance knowledge around the reciprocal relationship of strategy and execution
  • Describe how brands create value for both customers and companies
  • Discern the difference between customer types and their importance to the organization
  • Distinguish between product marketing, product management, and product development
  • Build knowledge about integrated marketing communications and knowing your audience
  • Determine the effect technology has on virtually every aspect of marketing

80+ Educator Resources:

  • 11 Assignments 
  • 4 Projects
  • 11 Lecture Slides
  • 11 Quizzes
  • 11 Quiz Review Slides
  • 11 Lesson Plans
  • 11 Expert Sessions
  • 6 Chapter Introduction Videos
  • 5 Company Spotlight Videos
  • 1 Syllabus
  • 1 Course Schedule

The Mimic Marketing Management Simulation

Key Learning Objectives

  • Create positioning statements and value propositions based on market research 
  • Adjust a brand’s marketing mix based on data and customer reviews
  • Calculate CLV and CAC in order to select profitable market segments to target 
  • Analyze revenue and competitor data to select and optimize pricing 
  • Evaluate and select the big idea and creative assets for a marketing campaign 
  • Rely on marketing campaign data to allocate ad spend
  • Design products based on customer reviews and market research
  • Craft an email to communicate with distributors during a crisis
  • Allocate a high-level marketing budget based on historical data and corporate strategies

Why Use Mimic Marketing Management?

Prepare Your Students to Become
Today's Marketing Managers

Mimic Marketing Management is the most current and true-to-life marketing management simulation in the world, featuring a robust and engaging story line that allows students to simultaneously manage multiple brands. 

Reposition a Brand

Analyze Customer Reviews to Select Product Features

Calculate Customer Lifetime Value and Acquisition Cost

Design Products and Optimize Margins

The Most Up-to-Date Marketing Management Courseware​

Updated every year based on instructor and student feedback

Includes 80+ resources such as projects, videos, and lesson plans

Backed by the best customer support team, Virtual TA, with a 96.4% customer service rating

Simplify Education

with LMS Integration

Single Sign-on   |   Rostering   |   Grade Book Syncing​  |  Deep Linking

Canvas logo

Available Fall 2023

About the Author

Terry Sullivan

Terry Sullivan

Terry Sullivan has 30 years of business experience as an entrepreneur and corporate employee. As a marketing consultant and small-business coach, Terry has worked with hundreds of businesses of all sizes over the course of his career. With 12 years of experience as an assistant professor and adjunct professor at Webster University’s School of Business and School of Communications in St. Louis, Missouri, Terry has taught and developed courses in a variety of subjects including advertising research, analytics for strategic communications, digital marketing, and more. He is also the author of “Six To Fix: Six Strategic Areas of Marketing to Grow a More Valuable Small Business.”