Strategic Management & Planning

Data-Driven Vision & Plan

REGISTER FOR THE DECEMBER 9, 2022 LAUNCH EVENT

Cutting-edge Strategies for Tomorrow’s Leaders

More than a Textbook

This is a strategic management textbook and so much more. This turnkey courseware has a strong focus on the intelligence needed for making management decisions and is a how-to guide for planning and implementation.

Mimic Business

DATA-DRIVEN

This courseware provides in-depth content on the internal and external research strategic managers need to form sound strategies. It details the metrics used to understand when strategic intervention should take place as well as the metrics used to measure the success of strategies that have been implemented.

STRATEGY TOOLKIT

Corporate-level, business-level, generic, and innovative strategies are each explored, providing students a toolkit of potential strategic responses when making a multitude of management decisions.


Case Studies

Help your students gain insights by exploring the following case studies during your course.

  • Failed Ford Launch Case Study

  • Netflix KPIs Case Study

  • Ring SWOT Analysis Case Study

  • Starbucks and Innovation Case Study

Strategic Planning Emphasis

This courseware has a strong emphasis on strategic planning, including the role of strategic planning committees, yet it also details contingency planning, annual planning, action planning, and the skills and tools necessary for strategy implementation.

Table of Contents

Chapter 1: Managing Strategically – The Big Picture

Chapter 2: Strategy Playbook

Chapter 3: Assessing Current Performance

Chapter 4: Internal Research for Strategic Decision-making

Chapter 5: Market Intelligence for Strategic Decision-making

Chapter 6: Strategic Planning – Data Review & Synthesis

Chapter 7: Strategic Planning – Strategy Formulation

Chapter 8: Strategy Implementation

Chapter 9: Strategic Innovation

Chapter 10: The Planning & Management Cycle

Key Learning Objectives​

Define business strategy and identify its common types, including corporate-level, business-level, generic, and innovative

Define planning and identify its common types, including short-term, long-term, operational, strategic, tactical, and contingency

Establish common key performance indicators and describe their use

Define business strategy and identify its common types, including corporate-level, business-level, generic, and innovative

Identify appropriate targets and benchmarks for KPIs

Organize key performance indicators using a balanced scorecard framework

Describe common research methods used to inform strategy development

Synthesize data into meaningful categories using tools such as a SWOT analysis

Develop goals using the SMART goals framework

Describe the purpose of an organization’s mission, vision, and values and evaluate each against the current environment

Select an appropriate implementation model based on strategy

Identify firms using incremental, disruptive, architectural, and radical innovation strategies

Describe the purpose of annual planning and how it fits into an organization's overall planning cycle.

Provide key strategies for managing through disruption

  • Define business strategy and identify its common types, including corporate-level, business-level, generic, and innovative
  • Define planning and identify its common types, including short-term, long-term, operational, strategic, tactical, and contingency
  • Describe the roles of strategic management
  • Establish common key performance indicators and describe their use
  • Identify appropriate targets and benchmarks for KPIs
  • Organize key performance indicators using a balanced scorecard framework
  • Describe common research methods used to inform strategy development
  • Synthesize data into meaningful categories using tools such as a SWOT analysis
  • Describe the purpose of an organization’s mission, vision, and values and evaluate each against the current environment
  • Develop goals using the SMART goals framework
  • Select an appropriate implementation model based on strategy
  • Identify firms using incremental, disruptive, architectural, and radical innovation strategies
  • Describe the purpose of annual planning and how it fits into an organization’s overall planning cycle.
  • Provide key strategies for managing through disruption

75+ Educator Resources

0
Lesson Plans
0
Instructor/Student
Slide Presentations
0
Assignments
0
Auto-graded Quizzes
0
Quiz Review
Slide Presentations

1 comprehensive project

1 comprehensive project instructor guide

1 comprehensive project student guide

1 auto-graded midterm exam (50 questions)

1 auto-graded final exam (50 questions)

1 test bank (100 questions)   

4 case studies 

 1 sample syllabus | schedule

Expand Your Definition of Courseware

Updated every year

with lifetime access for students

Keeping Content Current

The media and materials included with the strategic management textbook and courseware make it an in-depth teaching tool. The content is updated yearly so you can be sure you’re teaching up-to-date principles.

Virtual TA by Stukent

with a 96% customer service satisfaction rating

Support for Students

Our Virtual TAs simplify the learning process for students and educators. Anyone who uses Stukent courseware automatically has access to Stukent Virtual TAs to answer any courseware and technical-specific inquiries.

About the Author

Steven Stromp

Steven Stromp is the executive director of market intelligence and strategy at Davenport University headquartered in Grand Rapids, Michigan. In this role, he provides market insights about the higher education landscape to help drive strategic decision-making. He recommends the development of new instructional programs as well as changes to current programming. As a member of the strategic planning coordinating team, Steven leads various functions of the strategic planning council, including moderating planning and strategy sessions.

Throughout his career, Steven has gathered intelligence and provided strategy for a variety of industries, including healthcare, consumer packaged goods, automotive, and higher education. In a former role at Spectrum Health, one of the largest health systems in the nation, he managed projects focused on branding, communication strategy, and new service line development.

In his work for an international research consulting firm, Steven was responsible for managing all phases of research and providing strategic recommendations. Clients he served included Kellogg’s, ConAgra, Bush’s Baked Beans, Miller Brewing Company, General Motors, National Heritage Academies, GE, Tropicana, and others.

Steven teaches courses in strategy, business and marketing research, communications, and marketing. He is also the author of Stukent’s “Market Research Essentials” and “Business Research Essentials.” Steven holds an MBA with a concentration in strategic management.

LMS Integration Available

Single Sign-on   |   Rostering   |   Grade Book Syncing​

logo_canvas
logo_brightboard
logo_moodle

The Strategic Management Bundle

The Business Research Essentials courseware and simulation provide a cohesive
teaching experience for educators and a cohesive learning experience for students.

Develop Real-world Skills for Your Students

Mimic Market Research was created in partnership with both educators and industry professionals, Mimic Market Research gives students real-world skills they can add to their resumes.

Provide Hands-on Experience

In the simulation, students complete a market research project from start to finish, from building surveys and moderators’ guides to creating a final report.

Reduce Your Preparation Time

Mimic Market Research is completely auto-graded, so you can spend less time preparing and grading and more time helping students build valuable skills.

Winner of the 2022 SmartBrief Readers’ Choice Award

Help educators help students help the world

Stukent Keeps Academia Current