Sales Management

Prepare Students for Sales Management Roles

Higher Education Curriculum for Sales Management Courses



An Engaging Business Simulation
& Foundational Business Theories

Sales Management Courseware


Assignments & Exercises
Lecture Slide Decks

Sales Management Courseware

Prepare Students for Upper-level Sales Management Positions

As you teach your next course on sales management, let the “Sales Management” courseware do the heavy lifting for you! Our innovative curriculum is the ultimate timesaver, as it includes interactive assignments, lesson plans, lecture slide decks, and other resources to keep your students engaged.

The "Sales Management" courseware is designed to help prepare your students to be more employable and prepared to take on specialized sales roles.

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Definition of Courseware

Updated every year

With lifetime access for students.

100+ resources

Includes case studies, lecture slides, exams, lesson plans and more.

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Table of Contents &

Key Learning Objectives



Dr. Bryan Hochstein

Bryan W. Hochstein (Ph.D. Florida State University) is an Associate Professor of Marketing at the University of Alabama. Prior to his current role, Dr. Hochstein (Dr. H) was a sales executive with Time Warner Media. Dr. H is considered an academic thought leader on customer success management and sales topics, as such he regularly facilitates academic/industry discussions via thought leadership forums, industry conferences, and research interviews. Dr. H’s research appears in the Journal of Marketing, Journal of the Academy of Marketing Science, International Journal on Research in Marketing, Journal of Retailing, Journal of Service Research, Journal of
Personal Selling and Sales Management, Industrial Marketing Management, Journal of Business Research, Marketing Letters, Journal of Business and Industrial Marketing, Journal of Marketing Theory and Practice, and other leading outlets. From a teaching perspective, Dr. H teaches in and leads the University of Alabama’s Master-level Sales Leadership program.

In addition, Dr. H facilitates doctoral seminars and professional development courses. Dr. H is an author of the textbook “Marketing Strategy,” 8 th Edition (Cengage), which focuses on bringing together strategies to manage disruption and evolving market approaches in ways that improve firm financial performance outcomes. Bryan is also authoring a Stukent courseware that will include 12 chapters and a simulation on Sales Management. Dr. H and his family reside in Northport, Alabama, where they enjoy community, church, and university service opportunities.

Nawar Chaker

Louisiana State University – E.J. Ourso College of Business

Assistant Professor and Director of Research, Professional Sales Institute


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