Join us for “Bridging the Student to Entrepreneur Gap: A Discussion of Small Business Content Marketing Techniques,” a special Small Business Saturday event!
In this fireside-chat discussion, we’ll explore content marketing strategies tailored for small businesses with limited budgets or resources. Learn practical techniques to help elevate digital presence, including content generation tools, automation methods, and best practices to streamline marketing efforts.
Throughout the webinar, we’ll highlight real small businesses, sharing their stories and promoting the importance of supporting local entrepreneurs. This session is perfect for educators and students interested in entrepreneurship and content marketing.
Nick Mattar teaches digital marketing and social media courses at Wayne State University’s Mike Ilitch School of Business in Detroit, Michigan. He has taught digital marketing for nearly ten years and wrote Content Marketing Strategies: Planning, Creating, and Distributing Content in 2021. He is also a business owner and consultant, working with companies around the world to enhance their digital marketing strategies through innovative content. Nick has recently focused his work on generative AI platforms, helping businesses utilize this new technology to save time, money, and resources.
Dr. Jen Riley is an award-winning Author and Marketing Professor at Vanderbilt University. Her research spans Marketing, Professional Sales, and Entrepreneurship, investigating consumer interactions with social media and digital marketing, technology’s role in the professional sales process, and innovative teaching techniques for student engagement and soft skill development. As a professor, entrepreneur, and consultant, Dr. Riley is dedicated to guiding students in building skills and discovering their passions, assisting clients of all sizes in marketing and sales, and helping start-ups and small businesses succeed! She enjoys movies, competitive public speaking, and cherishing family moments in her spare time.
Enhance Students' Skills for Careers
• Financial Accounting
• Managerial Accounting
• Survey of Accounting
COMING SOON
• Managerial Accounting Simternship
• Intro to Finance
• Advanced Supply Chain – NEW
• Business Analytics
• Business Communication
• Business Law
• Business Research
• Business Statistics
• Entrepreneurship
• Intro to Business
• Logistics & Transportation Management
• New Venture Creation
• Principles of Supply Chain
• Professional Business Writing
• Project Management – NEW
• Strategic Management
• Advertising
• AI in Marketing – NEW
• Brand Management & Strategy
• Consumer Behavior
• Content Marketing Strategies
• Digital Marketing
• Digital Marketing Analytics
• E-commerce
• Email Marketing
• Integrated Marketing Communications
• Marketing Analytics
• Marketing Management
• Marketing Principles
• Market Research
• Mobile Marketing
• Professional Selling
• Advanced Selling and Sales Management
• Search Engine Optimization
• Services & Experience Marketing
• Social Media Marketing
• Sports Marketing
COMING SOON
• Sales Management
• International Marketing