First-in-its-Class Bundle that
Helps Student-athletes Master
Personal Branding
NIL Master Pack
Trusted By
These universities are leveling up their name, image, and likeness game with the NIL Bundle
Give Your Student-athletes a
Competitive Edge in Personal Branding!
“Name, Image & Likeness” presents actionable insights into name, image, and likeness concepts. This first-in-its-class courseware introduces student-athletes to the world of personal branding through a robust set of resources, including an up-to-date text, lesson plans, quizzes, and assignment suggestions.
To take advantage of NIL opportunities, student-athletes need to focus on building strong and engaging personal brands. Help your student-athletes command attention from businesses, organizations, and fans by flexing their influence, telling impactful stories, and targeting the right audiences.
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Expand your
Definition of Courseware
Updated every year
with lifetime access for students
100+ resources
Case studies, lecture slides, exams, lesson plans and more
Stukent Support Team
with a 96% customer service satisfaction rating
Student-athletes
Will Learn To:
- Design a communications calendar for NIL social media efforts.
- Create a NIL one-page marketing plan.
- Recognize opportunities in the new NIL guidelines for NCAA student-athletes.
- Describe the key metrics that motivate NIL deals.
- Conduct a personal brand audit.
- Develop a personal brand statement.
- Define a morality clause and explain how it impacts deals.
- Conduct a personal brand SWOT analysis of individual strengths, weaknesses, opportunities, and threats.
- Define a brand hook.
- Utilize strategies to gain more engagement and followers on social media.
- Develop buyer personas for segments of the best followers and fans.
- Write a personal brand elevator story.
- Recognize the key elements to look for in a contract.
- Develop a pitch to a business or individual.
- Create a media kit to present to businesses.
The Game Has Changed.
Here’s What to Expect …
Mimic NIL provides students hands-on educational experiences with important elements of name, image, and likeness concepts. In this simulation, students will take on the role of a consultant at Julian Communications Agency, a fictitious advertising agency.
Inside the Simternship™
Stukent's NIL Simternship provides students hands-on educational experiences in a fictitious scenario in which they take on the role of a consultant at Julian Communications Agency.
The student work consists of writing cold outreach emails, negotiating contracts with various companies, analyzing sponsorship offers, and promoting brands through social media. Students also build a portfolio of NIL essentials through personal development activities.
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Learning Objectives:
- Demonstrate negotiation skills through sponsorship deal discussions
- Compare and contrast the strengths and weaknesses of various promotional opportunities
- Identify sponsors that align with a personal brand
- Use and understand brand guidelines as an influencer
- Assemble a portfolio of work that can be used in real-world NIL scenarios
The Game Has Changed.
Here’s What to Expect …
Mimic NIL provides students hands-on educational experiences with important elements of name, image, and likeness concepts. In this simulation, students will take on the role of a consultant at Julian Communications Agency, a fictitious advertising agency.
Stukent Simternships™:
Employ Students
in Career-Relevant Learning
A Stukent Simternship is a career-relevant, work-integrated learning experience that helps your students connect classroom concepts to real-world tasks.
In a Simternship, students become marketing managers, PR officers, entrepreneurs, SEO specialists, accountants, and more. They will interact with simulated supervisors and coworkers, perform realistic tasks, and build their confidence within the safety of a simulated environment.
Hands-on Learning Without the Hassle
Stukent Simternships integrate with your favorite LMS platforms
Single Sign-On
Grade Book Syncing
Deep Linking
Rostering
It's Easy to Get Started!
Request Free Instructor Access
A Stukent course consultant will verify you are an instructor and send you an email to set up your account.
Take a Look at the Bundle
Meet with a product consultant to explore Edify, our proprietary, user-friendly courseware platform.
Fill Out the Order Form
When you’re ready to start using the courseware and simulation, a course consultant will help you fill out an order form.
INSIDE THE SIMULATON
Mimic NIL provides students hands-on educational experiences in a fictitious scenario in which they take on the role of a consultant at Julian Communications Agency.
The student work consists of writing cold outreach emails, negotiating contracts with various companies, analyzing sponsorship offers, and promoting brands through social media. Students also build a portfolio of NIL essentials through personal development activities.
INSIDE THE COURSEWARE
Chapter 1: Build Your Brand for NIL Opportunities
Chapter 2: Evaluate Your Brand
Chapter 3: Define Your Brand
Chapter 4: Your Entrepreneurial Opportunity
Chapter 5: Your Target Audiences
Chapter 6: Your Brand Differentiation
Chapter 7: Making Your Pitch
Chapter 8: Brand Presentation
Chapter 9: Your Marketing Plan
Chapter 10: Your Brand Beyond College
ABOUT THE AUTHOR
Dr. Maribeth Kuzmeski is a professor in the Spears School of Business at Oklahoma State University. She teaches several marketing courses, including Personal Branding: Name, Image & Likeness. Maribeth started The Brand Squad at OSU, a select group of business students certified to assist student-athletes with their NIL efforts. She brings a unique perspective and understanding of student-athletes to her career, as her son played Division I hockey, her nephew plays football at Wisconsin, and her nieces play Division I volleyball and soccer. Additionally, Maribeth is the President of Red Zone Marketing, an award-winning marketing consulting firm with clients throughout the United States. Maribeth has a BA from the Newhouse School of Public Communications at Syracuse University, an MBA from The George Washington University, and a Ph.D. in Business Administration from Oklahoma State University.
