NIL Bundle

Higher Ed NIL Bundle

First-in-its-Class NIL Courseware Bundle that Helps Student-athletes Master Personal Branding

First-in-its-Class Bundle that
Helps Student-athletes Master

Personal Branding

Trusted By

These universities are leveling up their name, image, and likeness game with the NIL Bundle

Give Your Student-athletes a

Competitive Edge in Personal Branding!

“Name, Image & Likeness” presents actionable insights into name, image, and likeness concepts. This first-in-its-class courseware introduces student-athletes to the world of personal branding through a robust set of resources, including an up-to-date text, lesson plans, quizzes, and assignment suggestions.

To take advantage of NIL opportunities, student-athletes need to focus on building strong and engaging personal brands. Help your student-athletes command attention from businesses, organizations, and fans by flexing their influence, telling impactful stories, and targeting the right audiences.

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Expand your

Definition of Courseware

Updated every year

with lifetime access for students

100+ resources

Case studies, lecture slides, exams, lesson plans and more

Virtual TA by Stukent

with a 96% customer service satisfaction rating

Student-athletes

Will Learn To:

  • Design a communications calendar for NIL social media efforts.
  • Create a NIL one-page marketing plan.
  • Recognize opportunities in the new NIL guidelines for NCAA student-athletes.
  • Describe the key metrics that motivate NIL deals.
  • Conduct a personal brand audit.
  • Develop a personal brand statement.
  • Define a morality clause and explain how it impacts deals.
  • Conduct a personal brand SWOT analysis of individual strengths, weaknesses, opportunities, and threats.
  • Define a brand hook.
  • Utilize strategies to gain more engagement and followers on social media.
  • Develop buyer personas for segments of the best followers and fans.
  • Write a personal brand elevator story.
  • Recognize the key elements to look for in a contract.
  • Develop a pitch to a business or individual.
  • Create a media kit to present to businesses.
Design a communications calendar for NIL social media efforts.
Recognize opportunities in the new NIL guidelines for NCAA student-athletes.
Create a NIL one-page marketing plan.
Conduct a personal brand audit.
Develop a personal brand statement.
Define a morality clause and explain how it impacts deals.
Conduct a personal brand SWOT analysis of individual strengths and weaknesses.
Define a brand hook.
Utilize strategies to gain more engagement and followers on social media.
Develop buyer personas for segments of the best followers and fans.
Write a personal brand elevator story.
Recognize the key elements to look for in a contract.
Develop a pitch to a business or individual.
Create a media kit to present to businesses.

The Game Has Changed.

Here’s What to Expect …

Mimic NIL provides students hands-on educational experiences with important elements of name, image, and likeness concepts. In this simulation, students will take on the role of a consultant at Julian Communications Agency, a fictitious advertising agency.

Inside the simulation

Mimic NIL provides students hands-on educational experiences in a fictitious scenario in which they take on the role of a consultant at Julian Communications Agency.

The student work consists of writing cold outreach emails, negotiating contracts with various companies, analyzing sponsorship offers, and promoting brands through social media. Students also build a portfolio of NIL essentials through personal development activities.

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Learning Objectives:

  • Demonstrate negotiation skills through sponsorship deal discussions
  • Compare and contrast the strengths and weaknesses of various promotional opportunities
  • Identify sponsors that align with a personal brand
  • Use and understand brand guidelines as an influencer
  • Assemble a portfolio of work that can be used in real-world NIL scenarios
Demonstrate negotiation skills through sponsorship deal discussions
Compare and contrast the strengths and weaknesses of various promotional opportunities
Identify sponsors that align with a personal brand
Use and understand brand guidelines as an influencer
Assemble a portfolio of work that can be used in real-world NIL scenarios

The Game Has Changed.

Here’s What to Expect …

Mimic NIL provides students hands-on educational experiences with important elements of name, image, and likeness concepts. In this simulation, students will take on the role of a consultant at Julian Communications Agency, a fictitious advertising agency.

It's Easy to Get Started!

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When you’re ready to start using the courseware and simulation, a course consultant will help you fill out an order form.

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INSIDE THE SIMULATON

Mimic NIL provides students hands-on educational experiences in a fictitious scenario in which they take on the role of a consultant at Julian Communications Agency.

The student work consists of writing cold outreach emails, negotiating contracts with various companies, analyzing sponsorship offers, and promoting brands through social media. Students also build a portfolio of NIL essentials through personal development activities.

sim-mimic-nil

INSIDE THE COURSEWARE

courseware-nil-landing-page

Chapter 1: Build Your Brand for NIL Opportunities

Chapter 2: Evaluate Your Brand

Chapter 3: Define Your Brand

Chapter 4: Your Entrepreneurial Opportunity

Chapter 5: Your Target Audiences

Chapter 6: Your Brand Differentiation

Chapter 7: Making Your Pitch

Chapter 8: Brand Presentation

Chapter 9: Your Marketing Plan

Chapter 10: Your Brand Beyond College

ABOUT THE AUTHOR

Dr. Maribeth Kuzmeski, author of

Dr. Maribeth Kuzmeski is a professor in the Spears School of Business at Oklahoma State University. She teaches several marketing courses, including Personal Branding: Name, Image & Likeness. Maribeth started The Brand Squad at OSU, a select group of business students certified to assist student-athletes with their NIL efforts. She brings a unique perspective and understanding of student-athletes to her career, as her son played Division I hockey, her nephew plays football at Wisconsin, and her nieces play Division I volleyball and soccer. Additionally, Maribeth is the President of Red Zone Marketing, an award-winning marketing consulting firm with clients throughout the United States. Maribeth has a BA from the Newhouse School of Public Communications at Syracuse University, an MBA from The George Washington University, and a Ph.D. in Business Administration from Oklahoma State University.