Services Marketing Bundle

Give Your Students a Mindset Shift Towards Services and Experiences

Elevate the quantity and quality of discussions in your class with the Services Marketing bundle

ELEVATE THE WAY

YOU TEACH SERVICES &
EXPERIENCE MARKETING

All Stukent bundles are designed to make teaching a cohesive experience from start to finish, while conveniently saving you and your students time.

The up-to-date foundational theory and real-world experience is a powerful combination to prepare students to be successful in the growing job market.

Bundles include the simulation and courseware that work hand-in-hand to provide an engaging learning experience.

Give Students Hands-on Experience

in the Services Industry

Through an immersive storyline, Mimic Services Marketing teaches students to select market segments, create consumer surveys, analyze focus group responses, build value propositions, purchase qualitative and quantitative research, and more.

Provide students with a solid foundation in consumer behavior with this revolutionary simulation

  • Add Real-world Skills to Your Students’ Resumes

    Mimic Services Marketing is a game-changing simulation for marketing students. Created in partnership with both educators and industry professionals, the simulation gives students relevant skills they can add to their resumes.

  • Provide Hands-on Experience

    In Mimic Services Marketing, students will set up a service and learn to deal with obstacles and changes to their original plan.

  • Spend More Time Teaching

    Mimic Services Marketing is completely auto-graded, so you can spend less time preparing and grading and more time helping students build valuable skills in a way that’s simple, digestible, and fun!

With Mimic Services Marketing,
Your Students Will Take on the Role of a Marketing Manager at Buhi Supply Co,

Where They Will:

Mimic Services Marketing

  • Apply consumer research insights and metrics to guide marketing decisions
  • Set features and recommend standards for a service
  • Listen and respond to customer feedback and complaints
  • Identify recovery strategies for maintaining customer satisfaction
  • Allocate budgets to processes that help achieve service standards
  • Adjust service features to meet customer expectations
  • Evaluate and select marketing communications to effectively promote a service

Services Marketing Concepts,

Upgraded

Show students how to deliver first-class services and experiences with Services & Experience Marketing.

In this courseware, students will learn how to manage customer expectations, explore the Gaps Model, discover service design processes, and more. With tons of resources for educators and students, this courseware emphasizes the importance of the customer experience and teaches students how to deliver excellence.

Expand Your Definition of Courseware

Updated every year

with lifetime access for students

100+ resources

Case studies, lecture slides, exams, lesson plans and more

Virtual TA by Stukent

with a 96% customer service satisfaction rating

All-new

Services & Experience Marketing

Includes 1 cumulative project, sample syllabus & course schedule

0
Lecture Slides
0
Lesson Plans
0
Assignments
0
Auto-graded Quizzes

Table of Contents

Chapter 1: A World of Services

Chapter 2: The Nature of Services

Chapter 3: Services as a Differentiator

Chapter 4: Services Marketing Framework (The GAPS Model)

Chapter 5: Dimensions of Service Quality

Chapter 6: Understanding and Managing Customer Expectations

Chapter 7: Building and Managing Customer Relationships

Chapter 8: The Experience-centric Organization

Chapter 9: The Service Design Process

Chapter 10: Setting Service Standards

Chapter 11: The Service Environment 

Chapter 12: Employees as Agents of Service

Chapter 13: Integrated Service Marketing Communications

Chapter 14: Service Failure and Recovery 

Chapter 15: Creating a Culture of Service Excellence 

Chapter 16: The Financial Impact of Service Quality

Jerry Rackley, MBA

Jerry Rackley, MBA is Executive-in-Residence in the Marketing and International Business department at the Spears School of Business, Oklahoma State University. He recently earned his MBA in Marketing with Honors from Southeastern Oklahoma State University. His diverse marketing background includes 35 years of experience at some of the world’s largest companies, as well as many start-up organizations. He continues to serve as a marketing consultant, which enables him to bring a rich, current, and practical marketing perspective into the classroom. Rackley is the author of Marketing Analytics Roadmap: Methods, Metrics, and Tools. He resides in Stillwater, Oklahoma.

Dr. Maribeth Kuzmeski

Dr. Maribeth Kuzmeski is an Assistant Professor of Practice for the School of Marketing and International Business in the Spears School of Business at Oklahoma State University. She is a sought-after speaker who is rated a Top 25 C-Suite Speaker by Meetings & Conventions Magazine. She has consulted and worked with Fortune 500 companies, entrepreneurial-minded corporations, financial services firms and state agencies through her Chicago-based firm, Red Zone Marketing, Inc. Maribeth has a bachelor’s degree from the Newhouse School of Public Communications at Syracuse University, an MBA from The George Washington University, and a PhD in Business Administration from Oklahoma State University.

Request Free Instructor Access

A Stukent course consultant will verify you are an instructor and send you an email to set up your account.

Take a Look at the Simulation

To make sure you don’t miss any important features, we suggest having a course consultant show you around the Mimic Services Marketing simulation.

Fill Out the Order Form

A course consultant will help you fill out an order form when you’re ready to start using the simulation.

Help educators help students help the world

Stukent Keeps Academia Current

2018~2021

The Services Marketing Bundle

Stukent bundles include:

  • Hundreds of instructor and student resources
  • First-in-the-world simulations
  • Continuously updated courseware

All Stukent bundles are designed to make teaching a cohesive experience from start to finish, while conveniently saving you and your students time. 

Bundles include the simulation and courseware that work hand-in-hand to provide an engaging learning experience. 

The up-to-date foundational theory and real-world experience is a powerful combination to prepare students to be successful in the growing job market.

Coming Soon!
Mimic Services Marketing

KEY LEARNING OBJECTIVES

In this simulation, students will be:

  • Analyzing consumer research and key metrics to guide marketing decisions
  • Setting features and recommending standards to shape a subscription service
  • Responding to customer and coworker messages, identifying recovery strategies for maintaining customer satisfaction
  • Allocating budgets to processes that help achieve service standards
  • Adjusting service features to meet customer expectations 
  • Evaluating and selecting marketing communications to effectively convey offerings and initiatives

"Services & Experience Marketing"

The Services & Experience Marketing courseware is designed to make teaching an easy process. The instructor resources include:
 
  • Lesson Plans
  • Expert Sessions
  • Online Assignments
  • Projects
  • Sample Syllabus
  • Lesson Slides

Meet the Authors:

Jerry Rackley, MBA

Jerry Rackley, MBA is Executive-in-Residence in the Marketing and International Business department at the Spears School of Business, Oklahoma State University. He recently earned his MBA in Marketing with Honors from Southeastern Oklahoma State University. His diverse marketing background includes 35 years of experience at some of the world’s largest companies, as well as many start-up organizations. He continues to serve as a marketing consultant, which enables him to bring a rich, current, and practical marketing perspective into the classroom. Rackley is the author of Marketing Analytics Roadmap: Methods, Metrics, and Tools. He resides in Stillwater, Oklahoma.

Dr. Maribeth Kuzmeski

Dr. Maribeth Kuzmeski is an Assistant Professor of Practice for the School of Marketing and International Business in the Spears School of Business at Oklahoma State University. She is a sought-after speaker who is rated a Top 25 C-Suite Speaker by Meetings & Conventions Magazine. She has consulted and worked with Fortune 500 companies, entrepreneurial-minded corporations, financial services firms and state agencies through her Chicago-based firm, Red Zone Marketing, Inc. Maribeth has a bachelor’s degree from the Newhouse School of Public Communications at Syracuse University, an MBA from The George Washington University, and a PhD in Business Administration from Oklahoma State University.