Services Marketing Bundle

Give Your Students a Mindset Shift Towards Services and Experiences

Elevate the quantity and quality of discussions in your class with the Services Marketing bundle

ELEVATE THE WAY

YOU TEACH SERVICES &
EXPERIENCE MARKETING

All Stukent bundles are designed to make teaching a cohesive experience from start to finish, while conveniently saving you and your students time.

The up-to-date foundational theory and real-world experience is a powerful combination to prepare students to be successful in the growing job market.

Bundles include the Simternship™ and courseware that work hand-in-hand to provide an engaging learning experience.

Mimic Services Marketing
Stukent's Simternships logo.

Services & Experience Marketing Simternship™

The Most Engaging Services Marketing Simulation

Give Students Hands-on Experience

in the Services Industry

The Services Marketing Simternship provides students with hands-on experience as a marketing manager at the fictitious company, Buhi Supply Co.

Over ten unique rounds, students will analyze consumer research, shape a subscription service, adjust service features to meet customer expectations, and more. With this simulation, educators can prepare students to deliver dazzling services and experiences, each and every time.

  • Add Real-world Skills to Your Students’ Resumes

    The Services Marketing Simternship is a game-changing simulation for marketing students. Created in partnership with both educators and industry professionals, the Simternship gives students relevant skills they can add to their resumes.

  • Provide Hands-on Experience

    In the Services Marketing Simternship™, students will set up a service and learn to deal with obstacles and changes to their original plan.

  • Spend More Time Teaching

    The Services Marketing Simternship is completely auto-graded, so you can spend less time preparing and grading and more time helping students build valuable skills in a way that’s simple, digestible, and fun!

With the Services Marketing Simternship,
Your Students Will Take on the Role of a Marketing Manager at Buhi Supply Co,

Where They Will:

Services Marketing Simternship
Key Learning Objectives

Simternship

Stukent Simternships™ — Redefine Business Education

Redefine hands-on education with a Stukent Simternship™! A Simternship goes beyond your average business simulation, giving your students the opportunity to put the concepts you’re teaching them to work.

A Stukent Simternship packs months of role-specific training into a single semester. Your students will step into real-world positions, allowing them to gain experience, master marketable skills, increase their knowledge retention, and yes, even make mistakes in a low-risk environment.

With Stukent Simternships, your students get a powerful, resume-worthy experience, while you get a hassle-free semester. Talk to a Stukent course consultant today to see how a Simternship can transform your classroom!

Services Marketing Concepts,

Upgraded

Show students how to deliver first-class services and experiences with Services & Experience Marketing.

In this courseware, students will learn how to manage customer expectations, explore the Gaps Model, discover service design processes, and more. With tons of resources for educators and students, this courseware emphasizes the importance of the customer experience and teaches students how to deliver excellence.

Expand Your Definition of Courseware

Updated every year

with lifetime access for students

100+ resources

Case studies, lecture slides, exams, lesson plans and more

Stukent Support Team

with a 96% customer service satisfaction rating

All-new

Services & Experience Marketing

Includes 1 cumulative project, sample syllabus & course schedule

Lecture Slides
0
Lesson Plans
0
Assignments
0
Auto-graded Quizzes
0

Table of Contents

Chapter 1: A World of Services

Chapter 2: The Nature of Services

Chapter 3: Services as a Differentiator

Chapter 4: Services Marketing Framework (The GAPS Model)

Chapter 5: Dimensions of Service Quality

Chapter 6: Understanding and Managing Customer Expectations

Chapter 7: Building and Managing Customer Relationships

Chapter 8: The Experience-centric Organization

Chapter 9: The Service Design Process

Chapter 10: Setting Service Standards

Chapter 11: The Service Environment 

Chapter 12: Employees as Agents of Service

Chapter 13: Integrated Service Marketing Communications

Chapter 14: Service Failure and Recovery 

Chapter 15: Creating a Culture of Service Excellence 

Chapter 16: The Financial Impact of Service Quality

Jerry Rackley, MBA

Jerry Rackley is Assistant Professor of Professional Practice and Assistant Department Head for the School of Marketing and International Business in the Spears School of Business, Oklahoma State University. His diverse marketing background includes 40 years of industry experience at some of the world’s largest companies, as well as many start-up organizations. He continues to serve as a marketing consultant, which enables him to bring a rich, current, and practical marketing perspective into the classroom. Rackley is the author of Marketing Analytics Roadmap: Methods, Metrics, and Tools, co-author of Modern Marketing Principles, and Services and Experience Marketing.

Dr. Maribeth Kuzmeski

Dr. Maribeth Kuzmeski is an Assistant Professor of Practice for the School of Marketing and International Business in the Spears School of Business at Oklahoma State University. She is a sought-after speaker who is rated a Top 25 C-Suite Speaker by Meetings & Conventions Magazine. She has consulted and worked with Fortune 500 companies, entrepreneurial-minded corporations, financial services firms and state agencies through her Chicago-based firm, Red Zone Marketing, Inc. Maribeth has a bachelor’s degree from the Newhouse School of Public Communications at Syracuse University, an MBA from The George Washington University, and a PhD in Business Administration from Oklahoma State University.

Hands-on Learning Without the Hassle

Stukent Simternships Integrate with Your Favorite LMS Platforms

Single Sign-On

Grade Book Syncing

Deep Linking

Rostering

Request Free Instructor Access

A Stukent course consultant will verify you are an instructor and send you an email to set up your account.

Take a Look at the Simternship

To make sure you don’t miss any important features, we suggest having a course consultant show you around the Services Marketing Simternship.

Fill Out the Order Form

A course consultant will help you fill out an order form when you’re ready to start using the Simternship.

Related Courses

The Most Applicable Courseware with Real-world Resources

Give Students Early Brand Management Resume Points

The Most Engaging Consumer Behavior Courseware

The Services Marketing Bundle

Stukent bundles include:

  • Hundreds of instructor and student resources
  • First-in-the-world simulations
  • Continuously updated courseware

All Stukent bundles are designed to make teaching a cohesive experience from start to finish, while conveniently saving you and your students time. 

Bundles include the simulation and courseware that work hand-in-hand to provide an engaging learning experience. 

The up-to-date foundational theory and real-world experience is a powerful combination to prepare students to be successful in the growing job market.

Coming Soon!
Mimic Services Marketing

KEY LEARNING OBJECTIVES

In this simulation, students will be:

  • Analyzing consumer research and key metrics to guide marketing decisions
  • Setting features and recommending standards to shape a subscription service
  • Responding to customer and coworker messages, identifying recovery strategies for maintaining customer satisfaction
  • Allocating budgets to processes that help achieve service standards
  • Adjusting service features to meet customer expectations 
  • Evaluating and selecting marketing communications to effectively convey offerings and initiatives

"Services & Experience Marketing"

The Services & Experience Marketing courseware is designed to make teaching an easy process. The instructor resources include:
 
  • Lesson Plans
  • Expert Sessions
  • Online Assignments
  • Projects
  • Sample Syllabus
  • Lesson Slides

Meet the Authors:

Jerry Rackley, MBA

Jerry Rackley, MBA is Executive-in-Residence in the Marketing and International Business department at the Spears School of Business, Oklahoma State University. He recently earned his MBA in Marketing with Honors from Southeastern Oklahoma State University. His diverse marketing background includes 35 years of experience at some of the world’s largest companies, as well as many start-up organizations. He continues to serve as a marketing consultant, which enables him to bring a rich, current, and practical marketing perspective into the classroom. Rackley is the author of Marketing Analytics Roadmap: Methods, Metrics, and Tools. He resides in Stillwater, Oklahoma.

Dr. Maribeth Kuzmeski

Dr. Maribeth Kuzmeski is an Assistant Professor of Practice for the School of Marketing and International Business in the Spears School of Business at Oklahoma State University. She is a sought-after speaker who is rated a Top 25 C-Suite Speaker by Meetings & Conventions Magazine. She has consulted and worked with Fortune 500 companies, entrepreneurial-minded corporations, financial services firms and state agencies through her Chicago-based firm, Red Zone Marketing, Inc. Maribeth has a bachelor’s degree from the Newhouse School of Public Communications at Syracuse University, an MBA from The George Washington University, and a PhD in Business Administration from Oklahoma State University.

FREE Sample Syllabus:
Services & Experience Marketing

Who doesn’t love free stuff? Hundreds of instructors are using this syllabus for their course, teaching the topic of Services & Experience Marketing.