Marketing All-Access Pass

"Digital marketing can be a bit of a moving target for businesses and even more so for those teaching the topic. The Digital Marketing Essentials book does a great job of addressing the basics of the field to help students understand the different elements of digital marketing, but Mimic Pro really brings those elements to life by asking students to apply their new knowledge to a business in need of digital marketing assistance. The simulation offers students a great talking point in job interviews about their digital marketing acumen and how they solve problems."

"Students were very excited to finally have hands on application in digital marketing and the mimic pro simulation. On the final exam, I had several students mention this was the most useful and applicable course they have taken in college. I also have several students receive part time employment helping businesses develop and upgrade their digital marketing platforms."

"This is a straightforward, easy to understand and easy to use program. The chapters are full of updated information laid out in a way that is easy to consume. Expert videos enhance the content and provide contemporary topics for discussion. The simulation offers real-world experience without taxing personal social media accounts. This is the best text and simulation experience I've used in my social media class. I would highly recommend this program!"

"Best digital marketing textbook that I have found in 15 yrs for my students to use to learn easily all about practical business-focused digital marketing best practice. The only area it is missing is Chinese app - WeChat. Put an entire chapter on WeChat and this book gets 5 stars."

"I have used one Stukent product for an Advertising class so far with great results. As a result, I'll be incorporating two new products for two classes this fall. The staff are extremely helpful to help be understand the platforms before I plunge into it myself. They really know their stuff, and have helped me make modifications so platforms will best suit my courses as well as the needs of my students. I know they are always there to answer my questions, and if they don't know the answer, they find someone who does. The Stukent staff are great to work with and a tremendous resource to ensure my students learn from their products."

"I love the Stukent product. This is my first semester using it at BYU-Idaho with my Marketing 241 class. This is what education has needed, especially in marketing for some time. It's the closest thing to real-world application of marketing principles. It's been awesome to see students look at those annual reports and try to make assumptions about the pricing of a bag when they go-to-market and completely think they can hang with the big boys with price when they have to really gain an audience first. It's been fun to coach them as they ask for feedback on the "whys" of pricing, positioning and others. Nothing but great things to say about it. I love the play on names too btw - Keep up the great work!"

"Amazing customer service. I was working through an assignment on a Saturday and had a question. I felt like I wasn’t going to get a response until Monday. To my surprise, I received a response within minutes and was sent step by step instructions that allowed me to fix my issue. Amazing job!"

"The Mobile Marketing Essentials textbook is an excellent resource for students to learn the basics of mobile marketing and understand this fast changing and growing field. It combines updated relevant digital marketing tools and knowledge with real life examples and strategies of marketers through case studies. The structure of the book is easy to read and is well organized and is written by expert educators in the field. I have been in this industry for over 30 years and an educator and highly recommend the book to anyone wanting to understand this exciting field which has become an important part of our everyday lives."