Mod Marketing - Digital Textbook
KEY LEARNING OBJECTIVES
Foundational Marketing Concepts
Mod Marketing gives your students a strong foundation in marketing theory, from ethics and research to buyer behavior, digital marketing, and more. Your students will get a broad marketing base, designed to prepare them for future careers and academic studies.
Hands-on Learning Experience
Mod Marketing is packed with resources that provide practical, hands-on learning experiences. The textbook, assignments, in-class activities, and Expert Sessions keep students engaged and target a variety of learning styles. This saves you hours of prep time and gives students a superior learning opportunity.
Mod Marketing shows students how to apply marketing principles to their own lives with a focus on personal branding. They’ll learn how to create a personal brand, perform a social media audit, and become more mindful of how they’re presenting themselves online, in writing, and more.
Table of Contents
Chapter 1 – Introduction to Marketing
Chapter 2 – Ethics
Chapter 3 – Market Research
Chapter 4 – Targeting/Segmentation
Chapter 5 – Consumer Behavior
Chapter 6 – Positioning
Chapter 7 – Branding
Chapter 8 – Product
Chapter 9 – Promotion
Chapter 10 – Place
Chapter 11 – Price
Chapter 12 – Digital Marketing
Chapter 13 – Social Media Marketing
Chapter 14 – A Marketing Plan
Chapter 15 – Personal Branding
About The Authors
Mimic Digital – Digital Marketing Simulation
10 Reasons to Use Mimic Digital
1 – Gain practical mastery of marketing theory.
2 – Practice with thousands of simulated ad dollars.
3 – Create and optimize simulated pay-per-click campaigns.
4 – Prepare students for the real world.
5 – Learn by trial and error without the pressure of losing real money.
6 – Develop A/B testing and conversion rate optimization.
7 – Do keyword research and plan bid strategies.
8 – Analyze significant keyword and conversion data sets.
9 – Launch multiple email campaigns.
10 – Set up classroom competitions so students can see how they’re performing.
WHAT YOUR STUDENTS WILL LEARN
- Strategic Keyword Research
- Creating High-Converting Landing Pages
- Measuring Key Performance Indicators
- Product and Pricing
- Email Marketing