Social Media Marketing Bundle

High School Social Media Marketing Bundle

The World’s First Social Media Marketing Courseware for High Schools

Mimic Social – Social Media Marketing Simulation

KEY LEARNING OBJECTIVES

Write Targeted Social Media Ads
Students gain experience writing ad copy to increase engagement and drive conversions. They test different promotional strategies to create compelling ads for various social media platforms. 

Perform Demographic Targeting
Students practice targeting various demographics through social media content creation and promotion.

Utilize Promotional Strategies
Students learn and use different strategies for earned, owned, and paid social media marketing. They analyze various forms of media and direct promotional strategies to maximize reach. 

Measure Key Performance Indicators
Students learn how to measure KPIs and track social media marketing success. They make data-driven decisions to continually improve efforts. 

Manage Budgets
Students learn how to manage a $100,000 advertising budget and adjust spending to drive engagement and conversions on multiple social media platforms.

Schedule Content
Students practice scheduling social media content. They determine the most effective times to share content in order to maximize engagement and performance. 

Marketing Strategies - Digital Textbook

KEY LEARNING OBJECTIVES

Foundational Social Media Marketing Concepts
The textbook covers key concepts and foundational theory in social media marketing, including social media for business, paid social media advertising, analytics and audits, and campaign planning. The book also includes an introduction to digital marketing. 

Hands-on Learning Experience
Marketing Strategies is packed with resources that provide practical, hands-on learning experiences. The textbook, class projects, in-class activities, and Expert Sessions position your students to succeed in social media and digital marketing both now and in their future professions. 

Personal Branding
After receiving instruction on core social media marketing strategies and concepts, students will have the opportunity to build their own personal brands. They will learn what a personal brand is, how they can influence that brand, and the benefits of having a personal brand. 

Table of Contents

Chapter 1 – Introduction to Marketing

Chapter 2 – Introduction to Social Media Marketing

Chapter 3 – Social Media for Business

Chapter 4 – Facebook Marketing

Chapter 5 – Instagram Marketing

Chapter 6 – Twitter Marketing

Chapter 7 – YouTube Marketing

Chapter 8 – Snapchat Marketing

Chapter 9 – Paid Social Media Advertising

Chapter 10 – Social Media Analytics and Audits

Chapter 11 – Social Media Planning

Chapter 12 – Personal Branding

Chapter 13 – Digital Marketing

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About The Authors

Trevor Erikson

Trevor Erikson

Trevor Erikson is the Chief Marketing Officer for Stukent, Inc. He has experience leading multiple digital marketing teams in early-stage development. In 2009, he was responsible for building a digital marketing team for a 30-store sports retail chain across the West Coast, successfully meshing traditional, digital, and social media marketing to increase sales by 343%.

Hailey Voorhies

Hailey Voorhies

Hailey Voorhies is the Director of Public Relations and Chief Administrative Officer at Stukent, Inc. She gained experience as a publicist and copywriter at an advertising agency and continues to work as a freelance graphic designer. She has managed multiple social media accounts for large networking conferences to drive awareness, increase engagement, and boost sales.

Ryan Hales

Ryan Hales

Ryan Hales has instructed more than 3,000 students as an adjunct and full-time faculty member at Brigham Young University-Idaho, where he taught in the communication, business, and English departments. He has experience as an editor of a national trade publication, as a writer, and as a graphic artist at a magazine publishing company.