The World's First Social Media Marketing Courseware for High Schools
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High School Social Media Simternship™
Social Media Simternship imitates real-life social media platforms, giving students an impactful, hands-on experience they can use in their future careers.
Students practice creating organic social posts and promoting paid social posts in different capacities. In the role of a social media manager at the fictitious company, Buhi Supply Co., they will manage a simulated budget, respond to customers, and plan and analyze the success of a social media campaign. This simulation is user-friendly and gives students real-world experience to take with them into the industry.
Key Learning Objectives in Social Media Simternship™
Social Media Simternship™ now has TikTok!
In the Social Media Simternship your students will assign budgets across a variety of social media platforms, including TikTok.
Your students will create and analyze the success of social posts for Buhi Supply Co. throughout the simulation to make the strategic decisions to get the most ROI.
The Social Media Simternship™ that lets students create, optimize, and analyze organic and paid posts on TikTok.
Using reports provided for the students to understand the current standings of Buhi and how your student can act as a social media manager to grow Buhi’s presence and success.
The Power of Certifications
In today’s competitive job market, certifications are a powerful tool to help students stand out. The Social Media Marketing Certification combines theory from the courseware with hands-on experience in the Social Media Marketing Simternship. Whether seeking employment or admission to higher education institutions, those armed with this certification demonstrate a commitment to staying ahead in today’s dynamic landscape.
Demonstrate Skill Mastery
Show employers that students are ready for real-world roles.
Professional-Grade Assessments
The 80-question certification exams were built by educators and experts.
Share Everywhere
Share certifications via LinkedIn profiles, resumes, ePortfolios, and more.
Celebrate Achievements
Each certification is a testament to students’ commitment to professional growth.
Auto-Graded
Certification exams are fully auto-graded, saving you time and effort.
Printable Certification
Students can display their achievements with ease.
The Certification Advisory Board
The Stukent Social Media Marketing Certification has been rigorously vetted by industry professionals.
"Marketing Strategies" Courseware
KEY LEARNING OBJECTIVES
Foundational Social Media Marketing Concepts
The textbook covers key concepts and foundational theory in social media marketing, including social media for business, paid social media advertising, analytics, audits, and campaign planning. The book also includes an introduction to digital marketing.
Hands-on Learning Experience
“Marketing Strategies” is packed with resources that provide practical, hands-on learning experiences. The textbook, class projects, in-class activities, and Expert Sessions position your students to succeed in social media and digital marketing now and in their future professions.
Personal Branding
After receiving instruction on core social media marketing strategies and concepts, students will have the opportunity to build their own personal brands. They will learn what a personal brand is, how they can influence that brand, and the benefits of having a personal brand.
Table of Contents
Chapter 1 – Introduction to Marketing
Chapter 2 – Introduction to Social Media Marketing
Chapter 3 – Social Media for Business
Chapter 4 – Facebook Marketing
Chapter 5 – Instagram Marketing
Chapter 6 – Twitter Marketing
Chapter 7 – YouTube Marketing
Chapter 8 – Snapchat Marketing
Chapter 9 – TikTok Marketing
Chapter 10 – Paid Social Media Advertising
Chapter 11 – Social Media Analytics and Audits
Chapter 12 – Social Media Planning
Chapter 13 – Personal Branding
Chapter 14 – Digital Marketing
About The Authors
Trevor Erikson
Trevor Erikson has experience leading multiple digital marketing teams in early-stage development. In 2009, he was responsible for building a digital marketing team for a 30-store sports retail chain across the West Coast, successfully meshing traditional, digital, and social media marketing to increase sales by 343%.
Hailey Voorhies
Hailey Voorhies is the Director of Public Relations and Chief Administrative Officer at Stukent, Inc. She gained experience as a publicist and copywriter at an advertising agency and continues to work as a freelance graphic designer. She has managed multiple social media accounts for large networking conferences to drive awareness, increase engagement, and boost sales.
Ryan Hales
Ryan Hales has instructed more than 3,000 students as an adjunct and full-time faculty member at Brigham Young University-Idaho, where he taught in the communication, business, and English departments. He has experience as an editor of a national trade publication, as a writer, and as a graphic artist at a magazine publishing company.
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