Mimic Services Marketing

The Most Engaging Services Marketing Simulation

Give Students Hands-on Experience in the Services Industry

Give Students Hands-on Experience

in the Services Industry

The Mimic Services Marketing simulation provides students hands-on educational experiences with important elements of services marketing in a fictitious scenario in which they take on the role of marketing manager over the Soft-Ts subscription service at Buhi Supply Co.

Student work concerns setting up and managing the service, minimizing gaps between customer expectations and perceptions.

  • Provide Hands-on Experience

    In Mimic Services Marketing, students will set up a service and learn to deal with obstacles and changes to their original plan.

  • Add Real-world Skills to Your Students’ Resumes

    Created in partnership with educators and industry professionals, this simulation gives students skills they can add to their resumes.

  • Spend More Time Teaching

    Mimic Services Marketing is completely auto-graded, so you can spend less time preparing and grading and more time helping students.

With Mimic Services Marketing,
Your Students Will Take on the Role of a Marketing Manager at Buhi Supply Co,

Where They Will:

Mimic Services Marketing

  • Apply consumer research insights and metrics to guide marketing decisions
  • Set features and recommend standards for a service
  • Listen and respond to customer feedback and complaints
  • Identify recovery strategies for maintaining customer satisfaction
  • Allocate budgets to processes that help achieve service standards
  • Adjust service features to meet customer expectations
  • Evaluate and select marketing communications to effectively promote a service

Add Real-world Skills to Your Students' Resumes

Mimic Services Marketing is a game-changing simulation for marketing students. Created in partnership with both educators and industry professionals, the simulation gives students relevant skills they can add to their resumes.

Provide Hands-on Experience

In Mimic Services Marketing, students will set up a service and learn to deal with obstacles and changes to their original plan. .

Spend More Time Teaching

Mimic Services Marketing is completely auto-graded, so you can spend less time preparing and grading and more time helping students build valuable skills in a way that’s simple, digestible, and fun!

Mimic Services Marketing Learning Objectives

  • Apply consumer research insights and metrics to guide marketing decisions

  • Set features and recommend standards for a service

  • Listen and respond to customer feedback and complaints

  • Identify recovery strategies for maintaining customer satisfaction

  • Allocate budgets to processes that help achieve service standards

  • Adjust service features to meet customer expectations

  • Evaluate and select marketing communications to effectively promote a service

With Mimic Services Marketing Your Students Will Take on the Role of a Marketing Manager at Buhi Supply Co, Where They Will:

Set Up a Service

Manage an Inventory Shortage

Minimize Shipping Errors

Enhance Customer Service Quality

Resolve Packaging Concerns

React to a New Competitor

Refine Quality Assurance Processes

Address Ethical Issues

Decrease Product Defects

Manage Negative Press

It’s Easy to Get Started

Request Free Instructor Access

A Stukent course consultant will verify you are an instructor and send you an email to set up your account.

Take a Look at the Simulation

To make sure you don’t miss any important features, we suggest having a course consultant show you around the Mimic Services Marketing simulation.

Fill Out the Order Form

A course consultant will help you fill out an order form when you’re ready to start using the simulation.

Help educators help students help the world

Stukent Keeps Academia Current

2018~2021

Request Free Instructor Access

A Stukent course consultant will verify that you are an instructor and send you an email to set up your account.

Take a Look at the Simulation

To make sure you don’t miss any important features, we suggest having a course consultant show you around the Mimic Services Marketing simulation.

Fill Out an Order Form

A course consultant will help you fill out an order form when you’re ready to start using the simulation.