We’ve upgraded the experience to reflect today’s social media landscape — with enhanced scoring, intuitive navigation, short-form video options, and realistic influencer rounds that mirror industry standards. Designed to boost student engagement and simplify grading, this update gives you and your students a smarter, smoother, more immersive experience. The previous version will be unavailable starting June 26, 2026.
Redesigned
Influencer experience
- Explore a diverse database of influencers, mimicking real-world platforms, for audience alignment and brand fit.
- Develop an influencer strategy by understanding the target audience, selecting an influencer to partner with, evaluating their performance metrics, and selecting content packages and payment terms.
- Gain practical experience in managing influencer campaigns at scale, mirroring the functionality of industry influencer management tools.
New activity!
Influencer campaign brief
- Equip students with the skills to clearly communicate marketing goals to influencers, ensuring alignment between brand messaging and influencer content.
- Students will define the target audience, brand voice attributes, campaign messaging, and a compelling call to action.
- Help your students gain a competitive edge in influencer marketing.
Improved
Learning experience interface
- A redesigned sidebar makes it easier for students to stay on track. The new layout guides students through each task with clear, step-by-step instructions.
- Students can double-check their work before submitting. This helps them build confidence, spot mistakes, and better understand the decisions they’ve made.
New activity!
Short-form video
- Plan short-form video and story content across multiple social media platforms, including YouTube Shorts, Instagram Stories, and Facebook Stories
- Keep students up-to-date with the latest trends and revenue generating content
- Strategize in content diversity to align with brand goals and audience targeting
Specific and actionable
Student feedback
- Specific, actionable feedback provides students with immediate, individualized feedback for every social media post. It analyzes scores to identify where students need the most improvement.
Improved
Algorithm
- Ensures students engage with an up-to-date simulation that reflects current industry standards.
- Students will gain deeper insights into marketing performance to think critically about how to adapt marketing strategies.
Want a personalized walk-through? Find a time slot that fits your schedule!
New to Stukent?
Current Stukent User
Experience the Updates Now!
Click through the tabs below to take a self-guided tour of what’s new in the Stukent Social Media Simternship™ — we’ve made some big updates, and you’ll want to see them.
Organic Posts
Paid Posts
Working with Influencers
Courseware Preview
Organic Posts
Paid Posts
Working with Influencers
Courseware Preview
On-Demand Webinar
Social Media Simternship Renovation
Experience the newly renovated Social Media Simternship®!
This 15-minute on-demand webinar highlights how students will gain experience in the content creation, performance analysis, influencer marketing, and data-driven decision-making in this updated Simternship.
