Sales is evolving rapidly, driven by emerging technologies, changing buyer behaviors, and a growing demand for data-driven personalization. In this forward-looking webinar, we’ll explore the key trends shaping the sales landscape in 2025 and beyond—from AI and automation to the skills and strategies tomorrow’s sales professionals will need to succeed. Whether you’re preparing students for careers in sales or staying current yourself, you’ll walk away with actionable insights and classroom-ready takeaways.
B.J. Allen is an Assistant Professor of Marketing at Brigham Young University in Provo, Utah. Prior to moving to Brigham Young University, B.J. worked as an Assistant Professor of Marketing at the University of Arkansas. B.J. earned his B.S. in Business Management from Brigham Young University and his Ph.D. in Marketing from the University of Texas-San Antonio. His research interests include marketing strategy, new product innovation, professional selling, and marketing strategies in networked markets. His research has been published in leading academic journals such as the Journal of Marketing, Journal of Retailing, Journal of Product Innovation Management, and Journal of Cultural Economics. He serves on the Editorial Board of the Journal of Product Innovation Management. B.J. currently teaches or has taught New Product Innovation, Marketing Strategy, and Professional Selling. He was a finalist for the Matthew Joseph Emerging Scholar Award and the Journal of Marketing best paper award. B.J. also received the PDMA (Product Development Management Association) best dissertation award. In 2020, B.J. was awarded the Walton College of Business Outstanding Teacher of the Year. He loves sports, being outdoors, and spending time with his awesome family. He resides in Provo, Utah, with his wife Angie and their five children.
Enhance Students' Skills for Careers
• Financial Accounting
• Managerial Accounting
• Survey of Accounting
COMING SOON
• Managerial Accounting Simternship
• Intro to Finance
• Advanced Supply Chain – NEW
• Business Analytics
• Business Communication
• Business Law
• Business Research
• Business Statistics
• Entrepreneurship
• Intro to Business
• Logistics & Transportation Management
• New Venture Creation
• Principles of Supply Chain
• Professional Business Writing
• Project Management – NEW
• Strategic Management
• Advertising
• AI in Marketing – NEW
• Brand Management & Strategy
• Consumer Behavior
• Content Marketing Strategies
• Digital Marketing
• Digital Marketing Analytics
• E-commerce
• Email Marketing
• Integrated Marketing Communications
• Marketing Analytics
• Marketing Management
• Marketing Principles
• Market Research
• Mobile Marketing
• Professional Selling
• Advanced Selling and Sales Management
• Sales Management – NEW
• Search Engine Optimization
• Services & Experience Marketing
• Social Media Marketing
• Sports Marketing
COMING SOON
• International Marketing