Educating the Next Generation:

Building Brands On and Off the Court During the NIL Era

February 26, 2025 @ 1 PM EST

About this Event

In July 2021, a seismic shift occurred in collegiate athletics: the introduction of name, image, and likeness (NIL). This change has opened unprecedented opportunities for collegiate athletes to profit from their personal brands, mirroring the practices of professional athletes and influencers. This session will share research on how women’s basketball players are embracing these new opportunities and leveraging social media to build their personal brands. By analyzing their strategies and experiences, we’ll explore practical applications for teaching personal branding in the modern digital age.

Cara Hawkins-Jedlicka

Washington State University

Speaker

Cara Hawkins-Jedlicka is an assistant professor of practice at the Edward R. Murrow college of Communication at Washington State. She teaches public relations and personal branding courses. She has over 10 years of experience as a content producer and strategic communicator specializing in digital advertising and social media. Her research focuses on brand communication in women’s sports and influencer culture. As co-founder of the oral history podcast Starting Line 1928, she documents women distance running pioneers. Hawkins-Jedlicka holds an M.A. in Advertising from the University of Texas at Austin. 

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Office Closure | Winter Break

Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.  

During the break Stukent Support will be monitoring incoming emails for urgent requests.  We will resume normal business hours and respond to all emails and voicemails in the order received  beginning Friday, January 2, 2026, at 6:00 AM MT. 

Office Closure | Thanksgiving

Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.

We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.

Office Closure | Labor Day

Please note that our offices will be closed on Monday September 1, 2025  in observance of Labor Day.

We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.