In July 2021, a seismic shift occurred in collegiate athletics: the introduction of name, image, and likeness (NIL). This change has opened unprecedented opportunities for collegiate athletes to profit from their personal brands, mirroring the practices of professional athletes and influencers. This session will share research on how women’s basketball players are embracing these new opportunities and leveraging social media to build their personal brands. By analyzing their strategies and experiences, we’ll explore practical applications for teaching personal branding in the modern digital age.
Cara Hawkins-Jedlicka is an assistant professor of practice at the Edward R. Murrow college of Communication at Washington State. She teaches public relations and personal branding courses. She has over 10 years of experience as a content producer and strategic communicator specializing in digital advertising and social media. Her research focuses on brand communication in women’s sports and influencer culture. As co-founder of the oral history podcast Starting Line 1928, she documents women distance running pioneers. Hawkins-Jedlicka holds an M.A. in Advertising from the University of Texas at Austin.
Enhance Students' Skills for Careers
• Financial Accounting
• Managerial Accounting
• Survey of Accounting
COMING SOON
• Survey of Accounting Simternship
• Intro to Finance
• Advanced Supply Chain
• Business Analytics
• Business Communication
• Business Law
• Business Research
• Business Statistics
• Entrepreneurship
• Intro to Business
• Logistics & Transportation Management
• New Venture Creation
• Principles of Supply Chain
• Professional Business Writing
• Project Management – NEW
• Strategic Management
• GenAI Essentials – COMING SOON
• Name, Image & Likeness
• Personal Finance
• Advertising
• AI in Marketing – NEW
• Brand Management & Strategy
• Consumer Behavior
• Content Marketing Strategies
• Digital Marketing
• Digital Marketing Analytics
• E-commerce
• Email Marketing
• Integrated Marketing Communications
• International Marketing – COMING SOON
• Marketing Analytics
• Marketing Management
• Marketing Principles
• Market Research
• Mobile Marketing
• Professional Selling
• Advanced Selling and Sales Management
• Sales Management – NEW
• Search Engine Optimization
• Services & Experience Marketing
• Social Media Marketing
• Sports Marketing
Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.
During the break Stukent Support will be monitoring incoming emails for urgent requests. We will resume normal business hours and respond to all emails and voicemails in the order received beginning Friday, January 2, 2026, at 6:00 AM MT.
Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.
We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.
Please note that our offices will be closed on Monday September 1, 2025 in observance of Labor Day.
We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.