Christina Kalberg excels as an educator in her position as associate professor of marketing at Point Loma Nazarene University (PLNU), where she teaches Principles of Marketing, Consumer Marketing, Digital Marketing Essentials, and Content Marketing. Her dedication to her students and passion for making a positive impact in the field of marketing earned her Stukent’s Professor of the Month award last year.
Before becoming a full-time professor, Christina held the position of Executive Director for local nonprofits in San Diego. She has over 20 years of experience as a senior-level executive effectively integrating passion and in-depth skill into well-crafted program, marketing, communications, and fundraising campaigns to directly fuel multimillion-dollar revenue growth. Christina has generated over $40M in revenue using online and offline tactics such as sales, organic and paid advertising, email marketing, social media marketing, search engine marketing, search engine optimization, designing conversion-centered websites, and content marketing.
Her expertise in the marketing field has earned her recognition as a highly sought-after speaker. She has addressed audiences at influential conferences such as the Marketing Management Association Spring 2023 Conference, the Marketing Educators’ Association Spring 2023 Conference, and Stukent Marketing ProfCon 2023. At ProfCon, she filled a room with her presentation, “ChatGPT: Help Your Students Level Up with Prompt Engineering in the Classroom.” She offered valuable insights into cutting-edge marketing strategies and industry trends, leaving her audience inspired and informed.
As an academic researcher, Christina actively contributes to the field of marketing by publishing her doctoral work on content marketing for nonprofits.